Cart abandonment is a nightmare for e–commerce marketers. According to a 2016 statistical report by SaleCycle, cart abandonment rates have reached a whopping 74.52%. And the numbers could keep rising with the holiday season drawing near—a time that is supposed to be “kingmaker” for marketers.
There are numerous reasons why customers abandon their carts. A top trending reason is high shipping costs or no ‘free shipping’.
This is where cart abandonment email come to the rescue.
Cart abandonment emails that have the following can really boost your business and win back customers:
- Reminder of the products
- Tempting offers & free shipping
- Attractive CTAs
- Timing and frequency of the email
- Series of emails
To understand the nitty-gritty of each revenue-boosting component, take a look at our amazing and creative cart abandonment emails Infographic.