Data should be the backbone of any smart email marketing program. Becoming “customer-centric” in your email marketing requires that you not only collect data, but collect and leverage the right kinds of data to send more personalized, targeted email campaigns.
Data can be a complicated topic. That’s why we’ve teamed up with our friends at FreshMail to offer you our new eBook entitled,Leveraging Data to Build Out Smart Email Marketing Programs.
In this eBook, you’ll find:
- The kinds of data you can collect, including:
- Demographic data
- Geographic/Location Data
- Customer Preferences
- Transactional Data
- Behavioral Data
- The methods you can use to obtain the types of data you desire
- The tools you can utilize to bring customer data into your email platform
- The ways you can clean, maintain, and segment your data
It’s crucial that you keep data at the center of your email marketing plan. Download our new eBook now to learn how you can better leverage data and build smarter email marketing programs.