Start Segmenting Your Email Marketing in 4 Easy Steps

Icon 2 min read

Think email segmentation is hard? It appears you’re not alone.

Did you know only 35% of marketers employ some form of email marketing segmentation? This stat alone can make segmentation seem daunting. But, look at the flip side:

One simple step into segmentation can put you ahead of your competitors.

So, let’s get you started. Here are four easy steps you can take now to start segmenting and improving your email marketing:

1. Start small

Take 5-10 minutes to figure out a small segmentation rule. You can try out a simple split test on subject lines or a headline in your email copy. Formulate an “if/then” rule and track the metrics. A minor change can mean a lot in the long run.

2. Build up muscle memory

Muscle memory requires patience and practice. Innovation might not yield results overnight but it is definitely worth the wait. Be patient and keep testing until it’s a part of your everyday work.

3. Make a list

Write down the feasible and cost-effective tests that you would like to try. Keep track as you go and record the results. Once you develop the muscle memory, look for ways to put data behind your ongoing and new initiatives and make it look impressive.

4. Build on your progress

Once a simple segmentation has given you a worthwhile result, it’s time to try out something new and reel in even better results.

Looking for more ways to segment?

Download our “Foundations of Segmentation & Targeting” eBook (Part 3 of our Foundations of Email Marketing Series) and get expert insights from Adestra.

Download Ebook Now

Get the best Email Marketing content straight to your inbox

Join and get the latest Email Marketing tips, tactics, and news.

About Author

Scott has been living and breathing email marketing since 2007. With both agency and client-side end-user experience, Scott brings a unique perspective to email marketing that combines best practices with real-world-tested strategy and tactics.

You May Also Like

How To Choose The Best Email Marketing Agency For Your Business

Looking for an email marketing agency to handle your email marketing operations? Whether you need an agency that will develop and manage your full...

How to use Holiday Email Marketing to build Customer Engagement

Digital marketing and new tools have opened doors for new avenues to communicate with customers, but email marketing remains the popular channel for...

6 Effective Tips to Improve Your B2B Email Marketing Campaigns

Email marketing is one of the most important strategies when it comes to B2B marketing. From generating and nurturing leads to accelerating...

Let Us Help Take You To The Next Level Of Email Marketing

Get in touch to start a conversation.

Multi-ESP Support

We support 50+ ESP vendors. Be it enterprise platforms such as SalesForce and Oracle Marketing Cloud or small and medium sized business platforms such as Mailchimp, Klaviyo, Aweber, and ActiveCampaign, we’ve got you covered.

Many More

Top