Start Segmenting Your Email Marketing in 4 Easy Steps

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Think email segmentation is hard? It appears you’re not alone.

Did you know only 35% of marketers employ some form of email marketing segmentation? This stat alone can make segmentation seem daunting. But, look at the flip side:

One simple step into segmentation can put you ahead of your competitors.

So, let’s get you started. Here are four easy steps you can take now to start segmenting and improving your email marketing:

1. Start small

Take 5-10 minutes to figure out a small segmentation rule. You can try out a simple split test on subject lines or a headline in your email copy. Formulate an “if/then” rule and track the metrics. A minor change can mean a lot in the long run.

2. Build up muscle memory

Muscle memory requires patience and practice. Innovation might not yield results overnight but it is definitely worth the wait. Be patient and keep testing until it’s a part of your everyday work.

3. Make a list

Write down the feasible and cost-effective tests that you would like to try. Keep track as you go and record the results. Once you develop the muscle memory, look for ways to put data behind your ongoing and new initiatives and make it look impressive.

4. Build on your progress

Once a simple segmentation has given you a worthwhile result, it’s time to try out something new and reel in even better results.

Looking for more ways to segment?

Download our “Foundations of Segmentation & Targeting” eBook (Part 3 of our Foundations of Email Marketing Series) and get expert insights from Adestra.

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About Author

Scott has been living and breathing email marketing since 2007. With both agency and client-side end-user experience, Scott brings a unique perspective to email marketing that combines best practices with real-world-tested strategy and tactics.

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