A welcome email is the first step to building a customer’s relationship with your brand. Introducing your brand with a flawless first impression can help boost your brand image while fully leveraging the inherent “attention bonus.”
Are you maximizing your attention bonus? Or are you clueless as to where you stand the chance of going wrong? Perhaps it’s time for a welcome email audit for your welcome emails.
A GREAT EMAIL TEMPLATE AUDIT MUST COVER
A Complete Assessment Of Your Main Templates, including:
Responsive code for optimized rendering on mobile and tablet devices, as well as the desktop experience.
Accurate image display and alt text for image suppression (“Images Off”)
Ease of access to the desired calls to action (CTAs) (buttons, text links, etc.)
Appropriate and relevant presentation of content
Click and conversion optimization recommendations
Accurate coding for special characters, trademarks, etc.
A full-scale link check for correct navigation, including CTAs, logo(s), unsubscribes, “View Online”, sharing and forwarding, etc.
Links to various landing pages by way of multiple calls to action within the template to increase click-through rate.
In addition, a great audit should cover any automation steps in the welcome process. If your welcome program is a series of emails, a solid audit will examine the timing between emails as well any targeting and segmentation rules.
While an audit may be necessary, we don’t want you going home empty-handed. Here are some quick tips for great welcome emails:
Keep welcome email simple.
It should direct and forward towards the next step.
Should contain helpful information.
It must have strong CTAs.
An interactive and responsive design template.
Need an email audit? InboxArmy offers two email audit packages that could help you unleash your email marketing program’s potential.
If you don’t have your email marketing plan put together for the holidays, you’re already behind. Having an organized calendar and a target-oriented customer plan is essential for holiday email marketing success. Plan your holiday email templates as the holidays start in October, so let’s get you caught up now!
Holidays To Plan For…
Halloween This can be your opportunity to incorporate a spooky, festive spirit in your emails!
Thanksgiving Say thanks for real. Also, say thanks with sales deals where appropriate.
Black Friday Okay, so this isn’t a “real holiday,” but it might as well be. Focus on key products and your top-grossing customers for brand leverage and higher ROI.
Cyber Monday This day is for online shoppers. Make sure your deals are different from your Black Friday deals and have them be online-focused.
Hanukkah Don’t miss this eight-day festival of lights. It starts late this year (on Christmas Eve) so it can fold nicely into your other holiday campaigns.
Christmas The big kahuna, if you will. It’s self-explanatory.
Seasonal Elements and Holiday Email Marketing Ideas for Your Campaigns
The key around the holidays is to get your message out, have fun, and keep the holiday spirit going. Here are a few ideas we’ve cobbled together for you:
Holiday-themed headers – increase the festive mood with inviting and colorful email themes.
Gift-focused service footers – Include offers, coupon codes, gift guides, and links to relevant landing pages
Holiday-themed color patterns – Grab attention and boost excitement by incorporating holiday colors.
Test for errors before sending. Being safe now is better than being sorry later.
Increase frequency for the holiday season with caution. Subscribers generally expect to receive more mail during the holiday season. You can do the same. Just monitor your unsubscribe rate to ensure you’re not going too far and sending too much.
Building a successful holiday email marketing plan can be a challenge. InboxArmy can put together a service package that makes sense for all your holiday email marketing needs (and beyond)!
We get it. You’ve been sending emails to your customers yourself. But you’re busy and you simply don’t have the time and resources to maximize the potential of your email marketing campaign and email list.
Are you going to keep going with what you’ve been doing? Or are you ready for your email marketing program to take the next step?
It’s time to consider hiring an email marketing agency.
Why an Agency?
You know your business, but you likely don’t know email marketing. A good email marketing agency is filled with email marketing experts whose sole focus is email marketing. And depending on their capabilities, here’s what an email marketing agency can also do for you:
An agency can bring your brand into beautifully designed and expertly coded email templates.
An good agency can manage your campaign creation process from beginning to deployment.
An agency can build a comprehensive strategy for increasing your list size, improving your conversion rates, and raising your revenue.
The agency will understand how to evaluate success and continually optimize your email marketing program.
Selecting the Right Agency
It can be difficult to choose the right email marketing agency for you. Here are some suggestions on what to look for when you’re in the decision-making process:
Know your budget (either monthly or a total project budget) and what part of the process you want your agency-to-be to handle. Try to be as forthcoming as possible about it, too.
Find out how your account will be managed. Are you comfortable with that process or that person? (Remember, it’s about trust and the relationship.)
Ask about their expertise in your industry category and get some samples of previous work
Ask if they are an email-exclusive marketing agency or a digital marketing agency with email marketing capabilities. You may find a digital marketing agency may be light on the expertise.
Perhaps most importantly, have a realistic understanding of the fact that good email marketing takes time, even with an agency at the helm. It’s an ongoing process, and if you’re going to engage with an agency, have specific short-term and long-term goals in mind.
An agency isn’t going to have a magic wand, but the right agency is going to allow you to grow your business without worrying about that portion of your marketing.
Building a successful email marketing program can be a challenge. InboxArmy can put together a service package that makes sense for your email marketing needs!
After months of preparation and work, we’re excited to announce that InboxArmy, your new Email Marketing Agency, is officially live today! We’re happy to make our upfront, transparent email marketing service packages available to you.
Our trademark services are now available for you to deploy, including:
Full-Service Campaign Management
Email Template Design and Coding Services
Email Marketing Strategy
Email Marketing Audits
Email Automation & Custom Integration Projects
We’re ready to work with brands of any size, agencies who need email marketing support, and email service providers who want to expand their services to their customers.
Building a successful email marketing program can be a challenge. See if InboxArmy can put together a service package that makes sense for your email marketing needs!