Month: June 2018

Independence-Day-Email-Inspirations

Awesome Email Examples for Independence Day Marketing

Independence Day, the 4th of July is celebrated with great pomp and parade, bonfires and fireworks, barbeques and illuminations throughout the United States. As much as it is about freedom, martyrhood and liberty, it equally means celebrating this important day of the country’s existence. For marketers, it is another opportunity to drive sales – an excuse to get in touch with the prospects and customers to encourage them to make a purchase.

Irrespective of the type of business, you can leverage email marketing and amp up the conversions on this federal holiday by flaunting the discount Offers and other incentives that suit the big day.

Not yet sure of how to use email marketing for the big day?

Here are some interesting email examples that would motivate your customers to splurge and use the lucky chance.

1. Billabong

Billabong

The hero image of the email matches the theme of Independence Day. The offer is highlighted right at the top that entices the recipient to read the full email. Though the email follows quite a few best practices of email design like text to image ratio, unsubscribe link, and email footer, it misses out on the View Online link.

2. Devacurl

Devacurl email

The hero image includes an exciting GIF in red and blue that makes the email a visual treat. The image itself conveys the offer and creates a sense of urgency by emphasizing on “ENDS TONIGHT!”.

An engaging copy supports the purpose of the email with a CTA. Two to three clickable CTAs are obviously better than making the entire email clickable. A View Online link could have added to the awesomeness of the email.

3. TireBuyer.com

tirebuyer

The email has a neat layout and it is a great idea to include a “Click to Call” CTA in the header itself. The fireworks in the image suggest the festive mood followed by a copy that explains how to avail the offer through the coupon code. The only flaw is that there are too many offers described in individual sections that make the email too lengthy. It might leave the recipient bored and scroll through the email without reading it.

4. Uber

uber email

The email does a great job by using a fireworks-y GIF and a single CTA. To cut the long story short, it’s a short and sweet interactive email that is sure to grab the subscriber’s attention! Social sharing buttons can be included to encourage subscriber interaction on the social media platforms.

5. See’s Candies

see's candies

The deliciousness of the candies plus the Independence Day mood is reflected in the hero image with the shades of red and blue. The compelling CTA “Shop Patriotic Treats” is sure to generate click-through rates. In addition, the email also promotes Father’s Day offers that gives the subscribers another reason to shop for the candies.

Final Thoughts

We hope you have gathered lot many ideas to create your Independence Day email campaign through these email examples.
If you are still not sure how to create high converting emails for 4th July and beyond, just get in touch with InboxArmy. We can be your perfect email marketing partner from development to deployment.

Check our email samples here>>

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Father’s Day Email Inspirations to Perk Up Your Strategy

Email marketers rely heavily on holiday email campaigns to help them drive greater revenue and build better brand visibility. Father’s Day, done right, can fetch big bucks for marketers—and it’s just around the corner.

Are you ready? If you’re still looking for ideas, here are some inspirations for you as you develop and finalize your Father’s Day email marketing strategy:

NBA Store

NBA Store

Thumbs Up

  • An interesting animated GIF that catches subscriber attention.
  • Personalized Picks that drive relevance and further engagement.
  • Includes whitelisting instructions and social sharing buttons
  • The Text:Image ratio is well maintained.

What may not work

  • No preheader text and unsubscribe link.
  • The first CTA can be easily missed.
  • The footer shows 2016 as the copyright year. It may throw off those folks who pay attention to those minute details.

Busted Tees

Busted Tees

Thumbs Up

  • The offer highlighted in the hero image can work well in bringing more conversions.
  • The brand has used interesting copy even in the Unsubscribe link.

What may not work

  • It’s heavy on images. The Text to image ratio is highly skewed.
  • The CTAs are not as well-defined as they could be.
  • While scrolling isn’t a sin anymore, this email may be too long and be trying to fit too much content (it’s always worth a test).

Ferns N Petals

Ferns N Petals

Thumbs Up

  • The headline with the hashtag in the hero image looks attractive.
  • Enticing images increase the chance of conversions.

What may not work

  • The length of the email could be a turn off for the subscriber.
  • It’s the third Sunday and not the second. That’s a terrible mistake in the footer.
  • It’s missing the brand logo – for a non-plain text email, this is a branding mistake
  • There are no obvious, clickable CTAs

Mack Weldon

Mack Weldon

Thumbs Up

  • Clean email design that uses ample whitespace
  • CTAs are nice and clean.

What may not work

  • There may be a bit too much whitespace between the headline and the first paragraph.
  • The CTAs may be too spaced apart. The entire email is clickable, which is not necessarily a best practice.

M & Co.

M & Co.

Thumbs Up

  • The offer is highlighted in the headline itself.
  • The GIFs render a pleasant visual experience.
  • The images perfectly match the Father’s Day theme.

What may not work

  • The GIFs in the second and third fold may go unnoticed.
  • It could get boring to keep scrolling through the email.

Final Thoughts

Solid headlines and captivating imagery can stir Father’s Day emotions. We hope you’ve gleaned some ideas for your Father’s Day campaigns.

If you still need help with Father’s Day campaigns—or your next holiday campaigns—InboxArmy can help you achieve your goals. Contact us now.

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