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People love free trials. That’s the simple truth of human nature. But free trials are also an ideal opportunity to get your “hooks” into a customer and make them believe that your product is the end-all-be-all solution to their problems. You just have to get them to use it, believe it, and, yes, pay for it. It’s hard. Some trial users are just there to explore.
Here's our collection of guides that will help you to succeed on the email marketing battlefield.
Learn directly from thought leaders of email industry. Explore videos on topics of A/B testing, Deliverability, Data Privacy and many more.
I’ve said for years that, at a minimum, know what your customers have done with you. When customers are thrown off balance by different brand experiences in different channels, it can lead to frustration and diminish brand love.
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