With technological advancements and affordable internet access, ecommerce continues to disrupt today’s commercial landscape. It has revolutionized the way businesses operate by allowing them to transcend geographical boundaries and reach people around the world. The global percentage of online sales
In today’s digital age, effective communication with customers and potential leads is essential for all forms of businesses seeking growth. Email marketing has proven to be one of the most influential channels for reaching out to target audiences and fostering
Acquiring a new customer can be up to 25 times more expensive than retaining an existing one (according to Harvard Business Review). So, rather than focusing just on new lead and customer acquisition (while still very important), turn some focus
Effective email marketing is a direct channel to engage with a broad audience. Not only is your reach significant, but the conversion rate is where your business will stand out. Here, we explore a definitive roadmap to creating compelling, engaging,
Keeping up with ecommerce trends, news, innovation, and tech can be exhausting. And frankly, it’s impossible to always stay up to date with every single development. So, how can you pay attention to the trends and industry insights that drive
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Here's our collection of guides that will help you to succeed on the email marketing battlefield.
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Learn directly from thought leaders of email industry. Explore videos on topics of A/B testing, Deliverability, Data Privacy and many more.
Brevo (formerly SendInBlue) is a popular email marketing platform offering fantastic features for small and medium businesses. It is easy to use, and the pricing plans are designed to be flexible enough for all kinds of companies. This article will
It can be frustrating to notice a sudden (or even gradual) uptick in the number of Klaviyo emails going to spam, especially if you have a history of healthy deliverability and engagement rates with your audience. You may be wondering
Email automation is all about getting into your customers' shoes and cashing in on their perspective. And drip campaigns are the perfect way to do it. In a well-crafted drip campaign, you can nurture your customers through their journey with