We are in an era where successful email marketing (and marketing of any nature) strongly depends on big data. While back in the 90s, where the internet was more like the wild west, you could get away with anything.
Today, data management and privacy laws are reigning everyone in.
While these may look like they’re restricting marketers, they’re actually helping reduce renegade outlaws from taking advantage of unwitting customers. They also help preserve the integrity of the industry.
But the question remains - how can you succeed as a marketer while operating in the parameters of data and privacy laws?
Data and privacy expert Dennis Dayman shows exactly how you can do that in this riveting interview. You’ll learn tons of useful stuff like:
As an email marketer, staying on the right side of the law and managing customer databases is a tight rope you need to learn to walk. And this video teaches you exactly how to do that.
According to Finder, 86% Americans are planning to spend their hard-earned cash on pre-Christmas sales like Black Friday, Cyber Monday, and Singles Day. Adobe Analytics has predicted that retailers will bring in as much as $7.5 billion on Black Friday in 2019, which is more than 20% increase over 2018. As the big Friday of …
Thanksgiving Day is one of the most favorite holidays in America. In 2018, 165M+ shopped over the Thanksgiving period of five days. 65% of Thanksgiving weekend shoppers said deals drove them to buy. Moreover, it is predicted that total US retail sales will reach 3.8% to $1.008 trillion. If you want to make the most …
Whenever you get ready to send an email campaign, do you ever ask yourself, “Why am I sending this email?” You should ask that key question every single time you plan to send a manual campaign or set up an automated campaign. “Why” is the most important question! When I ask people why they send …
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