A customer’s failure to complete a purchase often has nothing to do with the website. Once they leave the website, they’re gone. In fact, only 1 in 4 customers will actually finish a purchase.
1,044 responses US adults
Estimated value of
of people won’t buy on the first visit
Lower value carts (below $100) have higher abandoned rates than cart values from $100-$400
Cart abandonment rates are an all-time high.
According to the stats by SaleCycle:
Cart abandonment rates in 2013 were 74.23% ,in 2015 they were
75.60% and in 2016 they were 74.52%.
The cart abandonment data for the year 2016 and an overall averege will differ according to the sources
As seen below, cart abandonment rates were the maximum in APAC (Asia-Pacific) at 75.9%, followed by Middle East and Africa at 75.7%, Latin America at 75.4%, North America at 73.1%, globally at 74.32% and lastly Europe at 71.5%.Source: Statista 2016
Cart abandonment rates have reached a whopping 74.52%.
Cart abandonment rates were the maximum in APAC (Asia-Pacific) at 75.9%.
1 in 4 customers will actually finish a purchase.
90% of leads go cold after an hour of cart abandonment.
Personalization is extremely important.
A reminder email of the product(s) can help bring back customers.
Enticing incentives in your cart abandonment email are a great way to get back lost
customers and generate interest.
Attractive CTAs are great sales driver.