Welcome email is the first step towards the foundation of building your brand image. It is a must for brands in the email marketing world, yet only 57.7% brands greet new subscribers with welcome emails.
The first email to your subscribers sets the tone of your email relationship. Subscribers who receive welcome emails show 33% more engagement with the brand. Not just this, brands who send welcome emails have a higher chance for customer engagement and generating loyal customers.
But how can you do this?
The answer lies with the perfect welcome emails, so:
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The world as we knew it has changed. Yes, all because of Covid-19 – the plague that has swept over the world. And businesses are also feeling the brunt of the pandemic. Speaking of businesses, how are they faring as the world goes into a lockdown? A Snapshot Look at Covid-19 – From a Marketer’s …
No marketing platform drives as much ROI as email. With ROIs as high as $42 for every $1 spent, every marketer should be using it. Besides commanding insane ROIs, the email also has a unique advantage over other marketing platforms – versatility. Whatever business goal you have, be sure email can play a role in …
What is Holdout Group Testing? Holdout testing is the process of reviewing your email marketing program to quantify if the campaigns being sent are generating increased engagement/conversions vs not sending anything. Are these campaigns/automation really giving an incremental increase in engagement/conversions/revenue that would otherwise not be realized. This is like an A/B test, as it …
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