About Us

InboxArmy is a full-service email, lifecycle, and retention marketing agency headquartered in Texas, serving brands, agencies, and businesses from growing companies to enterprise organizations with email, SMS, and mobile marketing strategic consulting, deliverability, and production services.

Our team includes senior strategists and campaign managers who have previously owned and managed email and retention programs, bringing that experience directly into our clients’ programs.

InboxArmy at a Glance

Brand:: InboxArmy
Legal Company Name:: Inbox Army, LLC
Founded:: 2016
Headquarters:: Grapevine, Texas, United States
Company Type:: Privately held
Category:: Full-service email, lifecycle, and retention marketing agency
CEO:: Scott Cohen

Industries Served:

25+

Email Platforms Supported:

40+

Primary Services:

Email strategy, campaign management, email automation, email design and production, email deliverability consulting, platform migration, SMS, push and mobile messaging.

What We Do

Our Leadership

George Pettigrew

Creative Director
Scott Cohen

CEO
Garin Hobbs

VP Client Success & Strategy
Katrina Wang

Senior Director of Strategy
Erika Phelan

Senior Director of Strategy
Megan Boshuyzen

Email Development Lead
Kumar Doultani

Associate Director of Production
Saumil Shah

Associate Director of Brand and Marketing

InboxArmy’s Mission 🎯

InboxArmy's mission is to help marketing teams build stronger email and lifecycle marketing programs through experienced strategic guidance, not just execution support.
Our clients get access to senior strategists who have built and managed email and lifecycle marketing programs and bring a strategic foundation to every campaign.
As a platform-agnostic agency, we develop strategies and recommendations around what is best for each client's business rather than what benefits a particular email service provider.

InboxArmy team members presenting at an email marketing workshop

InboxArmy team member with two attendees beside an ANA email event sign

Speaker at a podium at The Canadian Email Summit

Four people smiling together at an email marketing event

Two panelists on stage at a conference, one speaking into a microphone

Two InboxArmy team members in branded shirts seated behind a laptop

Speaker presenting from a podium at a conference

Our Vision 🧿

Most brands still undervalue what their email programs can tell them, treating email as a channel to check off rather than a source of insight into what customers actually want.

InboxArmy is working toward a future where those insights extend beyond email and help shape how brands communicate with customers across every owned channel.

Not only have we met our revenue goals, but we have surpassed them, thanks to their expert guidance and support. We highly recommend them to anyone looking to elevate their email marketing strategy. Inbox Army is a true asset to our business!

Working with Inbox Army has been a great experience! After a brief onboarding period and some minor back-and-forth, we quickly found a fantastic rhythm in our partnership. Their design team has consistently exceeded expectations, delivering designs that have truly elevated our brand. The copywriting team has also been exceptional, diving deep into the beauty space and perfectly capturing the tone needed for our mature (mostly) female audience.

Runway Rogue

InboxArmy has been a reliable partner, and we look forward to continuing the relationship.

We've had a great experience working with InboxArmy. We've worked with them for years on email and campaign set up, reporting, and major system transitions. Their team is responsive, easy to work with, and always clear in their communication.

They manage tasks efficiently, stay on top of deadlines, and keep projects moving without the need for constant follow-up. The quality of their work is consistently high, with careful attention to detail and a strong understanding of best practices. On top of that, everyone we've interacted with has been friendly, professional, and genuinely collaborative.

Andrew Vaccaro

InboxArmy's ability to adapt to our company culture and align with our objectives gives us the confidence that they're not just an external agency but a dedicated partner working in tandem with our goals.

Their knowledge of email marketing is unparalleled and they consistently offer solutions to any challenges.

Their availability and prompt responses have been a cornerstone of our partnership. Their team's quick turnaround time has been invaluable in meeting our deadlines consistently, allowing us to maintain a seamless schedule.

Jorge Coll

We've been working with Inbox Army since 2025 and the transformation in our email marketing has been incredible!

Their team took the time to understand our brand, refine our strategy, and optimize everything from design to automation. What used to be a constant challenge is now one of our strongest marketing channels. They're responsive, knowledgeable, and genuinely care about helping us succeed. Highly recommend Inbox Army to anyone looking to take their email marketing to the next level.

Alorah Fravel

Who We Serve

InboxArmy serves companies and brands of all sizes and stages of growth, across all verticals of the B2C and B2B markets.

1. More specifically, InboxArmy serves:

High-growth, mid-market, and enterprise brands and companies
Digital marketing agencies looking for email and lifecycle marketing support
Email service providers and SaaS companies looking to offer their clients strategic email and lifecycle marketing support

2. By industry, InboxArmy serves:

Retail and ecommerce brands
Financial services organizations
Pet Brands
Automobile companies

Health, beauty and wellness brands
Member organizations
Subscription services
Sports and outdoor brands

Education and service organizations
Travel brands
SaaS and technology companies
Food and beverage

3. Our best results come from close collaboration with our client stakeholders at all levels of seniority:

Agency owners:

Where business goals are aligned with lifecycle program priorities
CMOs, VPs, CRM and retention leaders:

Where foundational strategy is set
Marketing directors, marketing managers, and marketing coordinators:

Where the day-to-day work happens with our account teams

Schedule A Free Consultation

The InboxArmy Journey

June 2016

InboxArmy Is Founded

Begins as an experiment by Inbox Group founder Chris Donald to create a more efficient, platform-agnostic, and cost-efficient way to build and manage email marketing programs, with a particular focus on email production.
2018

InboxArmy Merges With Inbox Group

The experiment becomes official with the merging of Inbox Group and InboxArmy into one powerhouse email marketing agency.
2021

InboxArmy Launches Dedicated Team Resources

Rather than provide services by service line, InboxArmy begins offering clients access to an entire email marketing team for the cost of a single employee.
2024

Scott Cohen Becomes CEO

Taking over for founder Chris Donald, Scott Cohen begins InboxArmy's shift to a strategy-first email and lifecycle marketing agency.
2026

InboxArmy Celebrates 10 Years

Celebrating 10 years with senior leadership and 70+ employees worldwide.

InboxArmy has been an incredible partner for our team at FuelRod.

They played a major role in helping us improve our email deliverability, rebuild sender reputation, and ultimately recover from significant challenges reaching our customers.

Their team is extremely knowledgeable, responsive, and professional. They didn't just provide recommendations — they helped implement real solutions that improved our overall email performance, engagement, and customer communication strategy.

What stood out most was their ability to explain complex deliverability and email marketing issues in a way that was easy to understand, while also moving quickly and strategically behind the scenes. It truly feels like they care about our success as an extension of our internal team.

If your company is struggling with email deliverability, engagement, automation, or scaling your email marketing efforts, I highly recommend InboxArmy.

Claudio

Our Core Values

Ownership and Accountability

We take ownership in what we do. We own mistakes, solutions, and successes.

Results

We focus on achieving goals, not just completing the work.

Transparency and Integrity

We act ethically and transparently with our clients.

Where InboxArmy Works

InboxArmy primarily serves clients in the United States, Canada, and Mexico, with select engagements available globally, including the UK and Australia.

World map highlighting InboxArmy markets: Canada, US, Mexico, UK, and Australia

Interested In Collaborating?

Get in touch today!

Enter your information below to request a free, no-obligation consultation.

“We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”

We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.

During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.

Felt like IA and we were on the same team.

Barbara Puszkiewicz-Cimino

Associate Director