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Growth Marketing Strategy: Your Guide for Customer Acquisition and Retention

Smart marketers don’t launch campaigns just to acquire new customers. Instead, they take a strategy-based, holistic approach to marketing designed to enhance overall business growth. You might know this as Growth Marketing. Growth marketing is a dynamic mindset that is

Cross-Channel Marketing: Tips + Examples to Drive Your Strategy

The best way to prevent this is through cross-channel marketing where the goal is to create a consistent experience for your customers when interacting with your brand across any channel. I’ve said for years that, at a minimum, know what

Supercharge App Engagement: Proven Strategies For Success 

Is your company frustrated by lackluster app engagement? That tiny icon on users' phones might be waving, but is it getting the attention it deserves? Beyond the initial excitement of downloads, are users actually sticking around and interacting with your

25 Valentine’s Day Email Marketing Examples & Tips

Valentine's Day isn't just about romantic love. It's a celebration of connections, emotions, and, in the marketing world, an excellent chance to connect with your audience on a more personal level. As Valentine's Day approaches, marketers have a unique opportunity

10 AI Email Marketing Tools You Must Try

With the rapid advancements in machine learning and data analytics, AI has become a crucial component for marketing professionals to improve the efficiency and effectiveness of their email campaigns. Email marketing continues to be one of the top marketing channels,

Guide

Here's our collection of guides that will help you to succeed on the email marketing battlefield.

Video

Learn directly from thought leaders of email industry. Explore videos on topics of A/B testing, Deliverability, Data Privacy and many more.

Lifecycle Marketing: Everything You Need To Know

The term “lifecycle marketing” is becoming more prevalent in the business world–especially for the email marketers and CRM marketing professionals within these organizations. Personally, I love that this is happening. The “lifecycle” of every product and service is different. How

AI Email Marketing – What to Expect from the Next Big Tech Innovation

Artificial Intelligence–or “AI” as everyone really knows it–has impacted the workforce and economy in ways we are only beginning to fully understand. The use–and usefulness–of AI and AI tools in marketing and content creation remains a topic of debate for

Eight Customer Retention Strategies You Can Use to Help Grow Your Revenue

It can cost five times more to acquire a new customer than it is to retain an existing one, yet customer retention remains an underserved component of many marketing programs. Studies show that companies who employ effective customer retention programs

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