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From devising your brand positioning and defining program objectives to refining buyer personas, designing the perfect strategy, and creating targeted copy – every aspect of your program must be perfect to be effective. InboxArmy will help you to achieve perfection so you can meet all your marketing goals with email in the shortest possible time.
B2B email marketing is harder than you think! From devising your brand positioning and defining program objectives to refining buyer personas, designing the perfect strategy, and creating targeted copy – every aspect of your program must be perfect to be effective. With our support and expertise, you can transform your email marketing program into a powerful channel for lead generation, customer engagement, sales, and profit-generation. Because after all, we speak fluent B2B email marketing!
Does this sound like you?
All these facts show that email is the KING of B2B marketing. And you can make this King work YOU…with InboxArmy. Tap into the value of this high-ROI channel with a dedicated email marketing team that will work hard for your success, today, tomorrow, and always.
What can you do with a B2B email marketing agency like InboxArmy? More importantly, what can InboxArmy do for you?
For your B2B email marketing program – everything!
Creating target personas can help you figure out who is most likely to purchase from you, what pain points you can solve for them, and which marketing strategy is most likely to work on their hearts, minds, and wallets. We will create these personas for you so you will always start off on the right foot with all your B2B accounts.
The most successful B2B email campaigns are hyper-targeted and sent to the right recipient at the right time. And all of this starts with customer segmentation. We will gather data about your industry, company, and customer base. We will then create relevant segments so you can target your communications in the proper direction and reach the most relevant audience with every campaign and every message.
Your B2B email strategy is the game plan that will enable you to nurture leads, reach prospects, and convert customers into loyal advocates – with the perfect email message based on their persona and buyer journey stage. Let us design a powerful strategy for all your campaigns so you can go after your target audience and achieve your objectives in the fastest possible time.
Planning will set a solid success foundation for each B2B email campaign. It helps ensure that your emails will be relevant to your audience with copy and design that’s best-suited for each stage of the buyer journey, whether it’s awareness consideration, decision-making, retention, or brand advocacy. Planning will also help you identify possible hiccups and implement strategies to prevent them from derailing your goals.
Enticing subject lines, impressive designs, a professional tone, and unique copy that resonates with readers – all of these are crucial elements of any B2B email campaign. And it’s super easy to get all these elements wrong! Boring subject lines, poor-quality copy, cluttered designs, and inappropriate tones are unfortunately too common. Our experienced team of email marketers know what it takes to avoid these catastrophic mistakes and deliver campaigns that your customers will absolutely love.
List segmentation, deliverability, copywriting, performance optimization, email coding – we take charge of your entire campaign. We will also closely scrutinize every aspect of your program to ensure that it yields consistently great results with minimum effort or intervention form your side.
A/B tests will show you what’s working with your email campaigns before you send them out. Low open rates? Low click-through rates? Too many unsubscribes? Deliverability problems? We will set up A/B tests to improve your B2B campaigns one targeted element at a time so you get more opens, more click-throughs, fewer unsubscribes, and zero deliverability issues.
You did everything right with your latest B2B email campaign. You created relevant segments and buyer personas, selected the best template, wrote amazing copy, and chose an attractive design. And yet your campaign fell short of expectations! The reason: it didn’t reach your audience due to poor deliverability! InboxArmy will verify your authentication setup, warm up the IP, and validate your email list so your emails are delivered to your subscribers exactly the way you want.
You can’t improve what you can’t measure. We will define the objectives or the why of your email marketing channel. We will also define the metrics and KPIs or the how you will meet these objectives. These KPIs will clearly show where your campaigns are doing well and equally important, where they are not. Leverage this information to identify improvement areas and take your B2B email program from strength to strength.
Do you want to optimize your existing ESP and increase its ROI? Or migrate to a different ESP to meet your business objectives and impress your customer base? InboxArmy can help you with both! Our email marketing experts and migration specialists will help you seamlessly migrate to a new ESP with all these services:
If you plan to stay with your current ESP, our team will help you identify optimization opportunities so you can make the most of your investment. We will also integrate your ESP with any third-party tools or legacy systems you already use to build a powerful tech stack for your email program.
Whatever your biggest priority for your B2B accounts, you can achieve it with InboxArmy’s email marketing services:
With B2B email marketing and a B2B email marketing agency like InboxArmy in your pocket, you can do all of this and more.
Why should you select InboxArmy as your B2B email marketing agency partner?
All our B2B email marketing services are fully customizable. If you don’t require the full suite of our services, pick only the ones you need. We will give you exactly what you require – no questions asked and no unnecessary upselling!
Whether you need our services for a single one-off campaign or a long-term engagement – the decision is yours. We will never force you to tie up with us for longer if that’s not what you need. No long-term contracts mean that we will work extra hard to get you great results from our partnership.
InboxArmy has operated continuously since [year]. In the past [number] years, we have served 5000+ clients in a wide range of industries. Our experience with this diverse clientele has empowered us to understand each client’s needs and deliver the right solutions to match these needs.
The InboxArmy team will be with you at every stage of your email marketing journey. No question will be ignored and no concern will remain unaddressed. Simply contact your account manager and our team will respond promptly with a solution that works best for you and your team.
Our experts understand everything there is to know about B2B email marketing, including strategies, tactics, ESPs, and automation tools. We also stay updated on the latest email marketing best practices and trends. All of this allows us to bring you world-class consulting services that are fully invested in the success of your B2B email marketing program.
We don’t favor one platform or ESP over another. We will recommend the ESP that is most likely to benefit you, not us. If you are on a strict budget, we will work with you to identify the most cost-effective option combined with our world-class services and support.
Over 5,000 Businesses put their Trust on us From startups to Blue Chip companies, we power Klaviyo email marketing campaigns for businesses of every shape and size. 25+ industries and Verticals served.
"We needed to move quickly as our in-house developer was leaving. We were in need of an email developer to code our email templates and promotional campaigns using HTML and CSS for better rendering and more control over the content in emails."
The engagement met the needs and requirements of the internal team, leading to an ongoing partnership. InboxArmy, LLC provides regular feedback and communicates effectively . They are proactive, trustworthy, and professional. We typically design the emails using a software like Figma and then pass those designs to our IA team to code them. There is sometimes a little bit of feedback involved, but they code the emails exactly to spec as they receive them. They also test their code to ensure it displays correctly on all devices and with each email client. Inbox Army has been wonderful to work with. They have quick turnaround times. The goal was to have coded emails to send to our subscribers and with the pace we are working at, that turnaround time is critical.
"We were down a headcount for email marketing and needed an agency who could slot in quickly to ensure the efficient design, development, and execution of a large number of emails. Revenue generated from email marketing matched previous year's numbers, even in a challenged environment with 2020."
we interviewed a number of agencies and selected InboxArmy because of their customer focused culture, their streamlined and efficient processes, and the willingness of everyone on their team all the way up to CEO to get on a call to discuss our goals and plans. We hired Inbox Army to assist with weekly development and sends of our promotional emails through Salesforce Marketing Cloud as well as strategic planning and onboarding of Klaviyo.Inbox Army basically was able to come in and take over the email marketing function of our department without skipping a beat. Their expertise and in-depth knowledge of SFMC as well as Klaviyo made it incredibly easy to entrust our emails to them. They immediately raised the maturity level of our email marketing.
"We heard about InboxArmy through a third party vendor and chose to work with them for the resources they were able to provide, their proven expertise in using Salesforce Marketing Cloud and their excellent customer service."
Beam Suntory is a world leader in premium spirits. We were looking for a partner to help with our email campaign management, specifically to create, test and deploy email messages that were mobile responsive, on brand and localized to meet regional standards. Our main goal was to increase our communication frequency with higher quality emails and analyze the results of each send.
They helped us to create, test and deploy emails to consumers using different templates that we have created. They also helped to analyze the responsiveness and styling of the templates to ensure they were the highest quality. IA also provides A/B testing where needed and analytics for each send.
"We found InboxArmy via Google Search, followed up with a phone conversation with the founders and team. Their years of experience in the field along with the team setup is why we selected to work with them”"
We are a global textile manufacturer and distributor, serving a range of B2B markets from industrial laundries, hotels, healthcare facilities and more. As the Go-to-Market Director, I lead the marketing and go-to-market strategy and execution planning.
We have been working with the IA team and very happy with the results.We were assigned a team manager, who led a team executing various aspects of the scope. They assist in structuring emails to generate optimized email performance and ROI. They have partnered with us to increase the success of our email marketing efforts; from list clean-up, segmentation, planning and more. So far, our email open and click-to-open rates have more than doubled.
"My team searched for reputable vendors and selected InboxArmy after a rigorous interview process with over a dozen companies."
We were looking for a company to manage our email marketing list, help develop campaigns, and fix our issues with spam filters and undeliverable emails. The goal of the collaboration is to increase open rates and engagement.
We work closely with an account representative. Our project manager is responsive to our questions and feedback.The speed at which they were able to turn things around for us was just amazing. We’ve greatly increased our conversion rates and reduce the number of issues.
Continual improvement of optimizing HTML emails to display correctly and consistently on a variety of email software. They have been very good in this area.
"Our goal was to have the email designed in such a way that it not only represents the company, but also makes people want to work with us"
We are a full-service insurance and Risk Management firm that works with 30 different insurance providers.I am an insurance associate and marketing specialist at Blue Lion Insurance Advisors, LLC. We found them via Google.
After an initial phone call with the team, we sent over images and text we had, provided them with our vision for the email and approved them to design the initial comps. We had out project manager, his design team (all from InboxArmy) then myself and my supervisor. It was terrific! They were very responsive and accommodating to our requests. The quality of their work and customer service is impressive.
"Their communication is impressive and they keep us on track."
All Service Moving is the largest independently owned moving and storage company in the Northwest. ASM conducts moves locally, nationally, and internationally. Kit is the Director of Sales. ASM hired InboxArmy to manage multiple email campaigns.
Goal was to communicate with customers. Researched similar companies and decided on IA. We wanted their help with consultation and execution. Now we have very little unsubscribes and plenty of views.
The most impressive thing about this company is their communication and it helps us keeping on track with our email campaigns.
"My email list has grown by 50%. Also, depending on what we do with the emails, we usually see a spike in sales. For example, we sent an email a week ago, and sales went up by 250%. Their impact is definitely noticeable."
I found them through a simple Google search. I was looking for a partner that had expert insight into email marketing. They seemed to fit the bill, so I reached out to them and we had a couple of conversations.I wanted to grow my email list and the way that customers interacted with us via email. My email marketing strategy was disorganized, I sent emails once in a while, but it required a lot of effort. I wanted a partner that could help me out with that so CX was more consistent.They’re well-organized and are experts on what they do. Inbox Army, LLC has clearly been doing this for a long time and is very efficient and effective. In comparison, other companies I’ve looked at provide many different services but aren’t nearly as skilled. They work well together and are very organized.
"Over several years, they’ve worked to make our templates sleek and responsive. Their ability to take on urgent tasks and work collaboratively is noteworthy, as is there originality.They’ve improved many templates beyond simply implementing requirements."
Our base and membership are comprised of professionals in the email industry, so we wanted our email communications to reflect the utmost professionalism. This required us to find a partner with top-notch design skills and high deliverability standards.We selected InboxArmy after reviewing several companies in the space and sorting through solid recommendations and work history.They ensure all of our email communication needs are met: bi-weekly e-newsletters, weekly event emails, quarterly sponsored-emails, and special alert emails. We used to get emails regarding broken links and template designs, differing fonts, and issues with mobile-responsiveness. Those complaints have ceased thanks to InboxArmy.
"Their work has helped to streamline internal email marketing processes and has also contributed to a 140% increase in revenue."
InboxArmy does what they say they’re going to do, and they offer a premium service at a fair price. They are a team of quick learners who communicate well and are highly engaged in the project. Their senior leadership’s involvement in the process is also noteworthy.
They assist us with email marketing efforts, carrying out the deployment of a quarter of a million emails. They also design the emails, develop creative calls to action (CTA), and manage lead generation.
"We had interviewed several options for our one-off campaigns, and found InboxArmy to be the most knowledgeable with what our intentions were and for the most fair price."
Initially we had hired InboxArmy to create a few one-off campaigns. We then switched to using InboxArmy in handling our email marketing needs. Once the campaigns were complete it was an easy choice to move all of our email marketing needs to them. We have had great progress with our welcome, re-engagement, and cart abandonment campaigns. We have received enough data from these in order to proceed with further development and changes to the campaigns.Internal stakeholders are pleased with the effectiveness of the campaigns. InboxArmy, LLC leverages a structured workflow to maintain consistent delivery. Customers can expect a knowledgable and professional team.
"They were also extremely affordable.The refreshed campaigns that the InboxArmy team created led to an increase in sales for the company."
Sit 'n Sleep is the largest specialty mattress retailer in Southern California. I am Director of Marketing and oversee our strategy across all channels. I found Inbox army after during after researching online. They were the best solution available.
We engaged Inboxarmy to optimize and refresh our email automation. We engaged Inboxarmy to build out the following campaigns: Welcome Series Browse Abandonment Shopping Cart Abandonment, Post Purchase.
I was most impressed with the quality of work and how quick they were able to turnaround the project.
"They introduce us to things we never knew about email marketing and split-test different designs to ensure they generate the highest revenue for each campaign."
When it comes to email marketing there is no better option out there than InboxArmy. We had no idea where to start when it came to setting up successful email campaigns and they made everything super easy from the start. From the beautiful, fully-customized template designs to detailed list segmentation, Chris Donald and the all-star team at InboxArmy creates and launches successful email campaigns every time. Whenever we have questions about anything Chris is there with an answer and a detailed explanation. The team at InboxArmy is full of industry leading experts and I will continue to recommend them to anyone who is in the e-commerce industry
"We've grown our newsletter from a few thousand subscribers to over 130K since we've been working with them."
I looked at a few agencies online who offered similar services. Once I spoke to Chris and his team, I was sure that they were the right fit for Boie. They help design and implement weekly emails that go out to our customers and subscribers. The types of emails include transactional notifications, discounts and sales, brand initiatives, and more. Weekly calls help set up strategy and the team is extremely familiar with our 3rd party email provider (Klaviyo). Their ability to scale with us, as we scaled our subscriber list. They knew exactly what we needed for our current size and goals.
One of the biggest challenges with B2B email marketing is that general email marketing tactics just don't work.
When it comes to email in the B2B space, even getting them to open your email can be a huge challenge.
If you have experienced any of these challenges with your B2B email marketing program, now is a good time to bring in an expert partner who knows email marketing, knows your customers, and most importantly, knows you!
It’s not easy to qualify a B2B lead and turn them into a long-term customer. One reason is the long B2B Buyer’s Journey.
A long time can elapse from Awareness to Consideration to Decision. During this time, you need to build up a relationship with each prospect and target your sales and account management resources specifically at that particular customer.
Moreover, the concept of “customer” itself is different in B2B. Instead of individuals, your business customer could include multiple stakeholders – each with their own interests, concerns, and goals. As a result, your relationship with that customer consists of all the connections you create with all these stakeholders. Only then can you win the account and convert the prospect into a customer.
Email marketing can help you connect with all these various stakeholders at every point of the company’s buyer’s journey.
Well-designed, targeted, and to-the-point emails can:
Business customers want to know how your business can help them to grow. B2B email marketing is an effective way to show them exactly how you can provide value to them. By designing your program around specific customer segments and target personas, you will see a shorter buyer’s journey, faster decisions in your favor, and stronger relationships that endure for years.
The success of your email campaigns depends on many factors. One of the most important is sending the right campaign to every subscriber based on their unique position in the buyer journey. Here are all the emails we can create for your customers depending on their journey stage!
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Automation is essential to complete time-consuming tasks quickly and eliminate manual effort from the B2B email marketing program.
Where are you currently spending (wasting!) most of your time?
Most B2B email marketers want to automate all these tasks. They just don’t know how. If this sounds like you, the solution is simple: Ask InboxArmy! We will set up automation for your B2B email marketing program so you save time and money, capture more qualified leads, and ensure that people keep opening your emails. Beyond that, automation can help you hone your messaging and influence customers’ purchase decisions.
Here are some of the automated email flows we can set up for you:
Book your no-obligation free consultation today.