Latest Episode
Episode 3: Subscription Marketing: IA in Conversation With Matthew Holman
In this episode, InboxArmy’s Scott Cohen and Garin Hobbs welcome Matt Holman, founder of Subscription Prescription and Commerce Catalyst. The conversation covers the challenges and strategies of running a subscription business and the importance of delivering value, understanding customer value, a
April 17, 2024
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Our Hosts
Scott Cohen
Chief Executive Officer
Winner of the ANA Email Experience Council’s 2021 Stefan Pollard Email Marketer of the Year Award, Scott is a proven email marketing veteran with 20 years of experience as a brand-side marketer and agency executive. He’s run the email programs at Purple, 1-800 Contacts, and more.
Garin Hobbs
Experienced Martech Expert
With a career spanning across ESPs, agencies, and technology providers, Garin is recognized for growing email impact and revenue, launching new programs and products, and developing the strategies and thought leadership to support them.Need Help With Email Marketing?
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I searched through a number of forums and word of mouth on the web, and their name consistently came up. They have been in business longer than any email marketing company that I can remember talking with.
Our company needed to revamp our entire email system for our main brand of bicycles, Sixthreezero. We hired InboxArmy to build out new automated flows, post purchase email flows, marketing campaigns, and anything else we could come up with to stimulate our sales. I worked with the director and his designers to develop the emails that would connect with our target market. InboxArmy managed me, I literally had to keep up with how fast they work.
Immediate increase in revenues, our return customer conversion rate increased by roughly 50%, and our open to click rates all increased. The ROI was about 26 to 1. Zero complaints, our resources were not wasted hiring InboxArmy.
