The first interaction between a user and your brand. This is the point where your brand is introduced to them. Email marketing campaigns targeted at creating brand awareness are deployed in such scenarios.
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Don’t have the time and resources to manage email campaigns? InboxArmy is your elite team helping you build, deploy, and manage email marketing campaigns.
Deploy your email marketing campaigns on time and within budget. Here is how it works:
Our founder sent out his first email campaign back in 1995. Your email campaign management is in the hands of the original “email people”. For almost two and a half decades, people on our team have been helping companies just like your’s succeed with the help of email marketing.
Get your email campaigns out-of-the-door faster with InboxArmy’s email campaign services.
Get away from the trouble of hiring, training, and retaining an in-house team. Save your email marketing cost by almost 50%.
With our email management services you can achieve your email marketing goals without stretching your budget. We know exactly what you need for your current size and goals
Every team member at our email marketing firm is trained rigorously to ensure your email marketing success.
Your email marketing army is available in your time zone on all working days.
Get your fully operational email marketing team in 10-days or less. No more waiting for weeks (or months). No more lost marketing opportunities.
InboxArmy is well-versed with 50+ ESPs (Email Service Providers). You name it and we have done it.
Want to increase sending frequency? Need additional resources to scale your email campaign management? No problem. With our email campaign services, scale up your email marketing quickly in a true army-like fashion.
You are welcome to send us an MNDA (Mutual Non-Discloser Agreement) and we’ll sign it.
A knowledgeable email campaign manager acts as a single point of contact to ensure email campaigns are delivered on time while meeting the highest quality standards.
Struggling with poor deliverability and spam complaints? We will fix common email deliverability issues so your emails get the rightful place they deserve – in your customer’s Inbox.
A shadow manager is assigned to every account manager. If for any reason the account manager is unavailable, the shadow manager takes over. Your email marketing program never gets derailed.
We help optimize email campaigns using tools and strategies such as:
With our email campaign services you get a detailed reporting and analysis for every campaign so you can take better, informed marketing decisions.
Over 5,000 Businesses put their Trust on us From startups to Blue Chip companies, we power Klaviyo email marketing campaigns for businesses of every shape and size. 25+ industries and Verticals served.
"We needed to move quickly as our in-house developer was leaving. We were in need of an email developer to code our email templates and promotional campaigns using HTML and CSS for better rendering and more control over the content in emails."
The engagement met the needs and requirements of the internal team, leading to an ongoing partnership. InboxArmy, LLC provides regular feedback and communicates effectively . They are proactive, trustworthy, and professional. We typically design the emails using a software like Figma and then pass those designs to our IA team to code them. There is sometimes a little bit of feedback involved, but they code the emails exactly to spec as they receive them. They also test their code to ensure it displays correctly on all devices and with each email client. Inbox Army has been wonderful to work with. They have quick turnaround times. The goal was to have coded emails to send to our subscribers and with the pace we are working at, that turnaround time is critical.
"We were down a headcount for email marketing and needed an agency who could slot in quickly to ensure the efficient design, development, and execution of a large number of emails. Revenue generated from email marketing matched previous year's numbers, even in a challenged environment with 2020."
we interviewed a number of agencies and selected InboxArmy because of their customer focused culture, their streamlined and efficient processes, and the willingness of everyone on their team all the way up to CEO to get on a call to discuss our goals and plans. We hired Inbox Army to assist with weekly development and sends of our promotional emails through Salesforce Marketing Cloud as well as strategic planning and onboarding of Klaviyo.Inbox Army basically was able to come in and take over the email marketing function of our department without skipping a beat. Their expertise and in-depth knowledge of SFMC as well as Klaviyo made it incredibly easy to entrust our emails to them. They immediately raised the maturity level of our email marketing.
"We heard about InboxArmy through a third party vendor and chose to work with them for the resources they were able to provide, their proven expertise in using Salesforce Marketing Cloud and their excellent customer service."
Beam Suntory is a world leader in premium spirits. We were looking for a partner to help with our email campaign management, specifically to create, test and deploy email messages that were mobile responsive, on brand and localized to meet regional standards. Our main goal was to increase our communication frequency with higher quality emails and analyze the results of each send.
They helped us to create, test and deploy emails to consumers using different templates that we have created. They also helped to analyze the responsiveness and styling of the templates to ensure they were the highest quality. IA also provides A/B testing where needed and analytics for each send.
"We found InboxArmy via Google Search, followed up with a phone conversation with the founders and team. Their years of experience in the field along with the team setup is why we selected to work with them”"
We are a global textile manufacturer and distributor, serving a range of B2B markets from industrial laundries, hotels, healthcare facilities and more. As the Go-to-Market Director, I lead the marketing and go-to-market strategy and execution planning.
We have been working with the IA team and very happy with the results.We were assigned a team manager, who led a team executing various aspects of the scope. They assist in structuring emails to generate optimized email performance and ROI. They have partnered with us to increase the success of our email marketing efforts; from list clean-up, segmentation, planning and more. So far, our email open and click-to-open rates have more than doubled.
"My team searched for reputable vendors and selected InboxArmy after a rigorous interview process with over a dozen companies."
We were looking for a company to manage our email marketing list, help develop campaigns, and fix our issues with spam filters and undeliverable emails. The goal of the collaboration is to increase open rates and engagement.
We work closely with an account representative. Our project manager is responsive to our questions and feedback.The speed at which they were able to turn things around for us was just amazing. We’ve greatly increased our conversion rates and reduce the number of issues.
Continual improvement of optimizing HTML emails to display correctly and consistently on a variety of email software. They have been very good in this area.
"Our goal was to have the email designed in such a way that it not only represents the company, but also makes people want to work with us"
We are a full-service insurance and Risk Management firm that works with 30 different insurance providers.I am an insurance associate and marketing specialist at Blue Lion Insurance Advisors, LLC. We found them via Google.
After an initial phone call with the team, we sent over images and text we had, provided them with our vision for the email and approved them to design the initial comps. We had out project manager, his design team (all from InboxArmy) then myself and my supervisor. It was terrific! They were very responsive and accommodating to our requests. The quality of their work and customer service is impressive.
"Their communication is impressive and they keep us on track."
All Service Moving is the largest independently owned moving and storage company in the Northwest. ASM conducts moves locally, nationally, and internationally. Kit is the Director of Sales. ASM hired InboxArmy to manage multiple email campaigns.
Goal was to communicate with customers. Researched similar companies and decided on IA. We wanted their help with consultation and execution. Now we have very little unsubscribes and plenty of views.
The most impressive thing about this company is their communication and it helps us keeping on track with our email campaigns.
"My email list has grown by 50%. Also, depending on what we do with the emails, we usually see a spike in sales. For example, we sent an email a week ago, and sales went up by 250%. Their impact is definitely noticeable."
I found them through a simple Google search. I was looking for a partner that had expert insight into email marketing. They seemed to fit the bill, so I reached out to them and we had a couple of conversations.I wanted to grow my email list and the way that customers interacted with us via email. My email marketing strategy was disorganized, I sent emails once in a while, but it required a lot of effort. I wanted a partner that could help me out with that so CX was more consistent.They’re well-organized and are experts on what they do. Inbox Army, LLC has clearly been doing this for a long time and is very efficient and effective. In comparison, other companies I’ve looked at provide many different services but aren’t nearly as skilled. They work well together and are very organized.
"Over several years, they’ve worked to make our templates sleek and responsive. Their ability to take on urgent tasks and work collaboratively is noteworthy, as is there originality.They’ve improved many templates beyond simply implementing requirements."
Our base and membership are comprised of professionals in the email industry, so we wanted our email communications to reflect the utmost professionalism. This required us to find a partner with top-notch design skills and high deliverability standards.We selected InboxArmy after reviewing several companies in the space and sorting through solid recommendations and work history.They ensure all of our email communication needs are met: bi-weekly e-newsletters, weekly event emails, quarterly sponsored-emails, and special alert emails. We used to get emails regarding broken links and template designs, differing fonts, and issues with mobile-responsiveness. Those complaints have ceased thanks to InboxArmy.
"Their work has helped to streamline internal email marketing processes and has also contributed to a 140% increase in revenue."
InboxArmy does what they say they’re going to do, and they offer a premium service at a fair price. They are a team of quick learners who communicate well and are highly engaged in the project. Their senior leadership’s involvement in the process is also noteworthy.
They assist us with email marketing efforts, carrying out the deployment of a quarter of a million emails. They also design the emails, develop creative calls to action (CTA), and manage lead generation.
"We had interviewed several options for our one-off campaigns, and found InboxArmy to be the most knowledgeable with what our intentions were and for the most fair price."
Initially we had hired InboxArmy to create a few one-off campaigns. We then switched to using InboxArmy in handling our email marketing needs. Once the campaigns were complete it was an easy choice to move all of our email marketing needs to them. We have had great progress with our welcome, re-engagement, and cart abandonment campaigns. We have received enough data from these in order to proceed with further development and changes to the campaigns.Internal stakeholders are pleased with the effectiveness of the campaigns. InboxArmy, LLC leverages a structured workflow to maintain consistent delivery. Customers can expect a knowledgable and professional team.
"They were also extremely affordable.The refreshed campaigns that the InboxArmy team created led to an increase in sales for the company."
Sit 'n Sleep is the largest specialty mattress retailer in Southern California. I am Director of Marketing and oversee our strategy across all channels. I found Inbox army after during after researching online. They were the best solution available.
We engaged Inboxarmy to optimize and refresh our email automation. We engaged Inboxarmy to build out the following campaigns: Welcome Series Browse Abandonment Shopping Cart Abandonment, Post Purchase.
I was most impressed with the quality of work and how quick they were able to turnaround the project.
"They introduce us to things we never knew about email marketing and split-test different designs to ensure they generate the highest revenue for each campaign."
When it comes to email marketing there is no better option out there than InboxArmy. We had no idea where to start when it came to setting up successful email campaigns and they made everything super easy from the start. From the beautiful, fully-customized template designs to detailed list segmentation, Chris Donald and the all-star team at InboxArmy creates and launches successful email campaigns every time. Whenever we have questions about anything Chris is there with an answer and a detailed explanation. The team at InboxArmy is full of industry leading experts and I will continue to recommend them to anyone who is in the e-commerce industry
"We've grown our newsletter from a few thousand subscribers to over 130K since we've been working with them."
I looked at a few agencies online who offered similar services. Once I spoke to Chris and his team, I was sure that they were the right fit for Boie. They help design and implement weekly emails that go out to our customers and subscribers. The types of emails include transactional notifications, discounts and sales, brand initiatives, and more. Weekly calls help set up strategy and the team is extremely familiar with our 3rd party email provider (Klaviyo). Their ability to scale with us, as we scaled our subscriber list. They knew exactly what we needed for our current size and goals.
Check out these recent case studies to discover how our email management services can turnaround your email marketing program for better. Let the results speak for themselves.
From startups to Blue Chip companies, we power email marketing campaigns for businesses of every shape and size.
A knowledgeable email campaign manager acts as a single point of contact to ensure email campaigns are delivered on time while meeting the highest quality standards.
Get your email campaigns executed at speed without compromising on quality. Thanks to our documented email marketing processes and guidelines.
Using our deep experience in 25+ industries, we know what works and what doesn’t. After all, who has the time for guesswork?
We focus on three things - top-quality emails, faster execution, and reduced cost. These three immediately translate into better ROI on your email marketing program.
You are welcome to send us an MNDA (Mutual Non-Disclosure Agreement) and we’ll sign it.
Stop dealing with staffing issues and get your focus on the big picture. Let us take care of all the heavy lifting behind the scene.
Email marketing helped multiple industries to thrive and triumph. Irrespective of their scale, businesses rely on email marketing to sustain and succeed. This phenomenon is primarily evident in the rapidly evolving digital ecosystem.
However, things can get pretty tricky when there are multiple aspirations. Email campaign management is the cumulative umbrella of everything that goes into making a successful email marketing campaign.
From setting up the campaign’s goals to list segmentation to templates and testing, a lot goes on under email campaign management. InboxArmy’s dedicated email campaign management services help you execute your ideal campaign efficiently while ensuring its effectiveness simultaneously.
Our team of experts consists of email marketing strategies, writers, designers, coders, and many more to help you gain results from your email marketing endeavors. We have Salesforce and Klaviyo certified professionals, and with over 250 years of cumulative experience in email marketing, we are one of the leading organizations for customized email campaign management services.
This is a complete breakdown of everything that matters in email campaign management, starting with email marketing goals.
Given the multifaceted nature of email marketing campaigns, there can be multiple goals an email marketer aspires for. However, it’s critical to be clear about what you want to achieve from a specific email marketing campaign. Doing so will help you narrow down your priorities and make an effective email marketing strategy.
The first interaction between a user and your brand. This is the point where your brand is introduced to them. Email marketing campaigns targeted at creating brand awareness are deployed in such scenarios.
Now, since the user is aware of your brand, it’s time to make an impact and attract them to your brand. This can be achieved by informing them about your social media handles, product portfolio, and brand’s other important aspects.
Once you have got their attention and attracted them, it’s time to engage in a conversation. You can try as per your brand’s target audience. Gamification usually helps a great deal in boosting email engagement.
If a subscriber has engaged with your brand, there are high chances they might be a lead, a potential customer. It’s time to guide them by making them aware of your offerings and stand out from the rest of the brands through your email marketing campaign.
As soon as a subscriber becomes a lead, you need to do a bit of hand-holding. This process is called lead nurturing, where you lure them into making a purchase or acting as per your campaign’s goals. This can be done through promotional campaigns highlighting the latest discounts. Creating a sense of urgency also helps in expediting the whole process.
The final stage is to convert them from a lead to a customer. You should not delay rolling out the post-purchase emails once they purchase.
Let’s have a look at some of the most popular genres of email marketing campaigns and their intricacies.
Your conversion finally worked, and now you have a new subscriber. End of the story, right? Well, this is where the story actually begins from. Welcome series is perhaps the most crucial form of email marketing campaign since it’s the first interaction between your brand and the newly made subscriber. And, as we all know, the first impression lasts forever!
You need to consider a couple of things to plan and implement an effective welcome email series campaign. Make a series of well-planned emails (around 4-5 emails in most cases) and leverage them to introduce the various aspects of your brand. Since the subscriber is new, you may have their deeper attention as compared to your existing ones.
You can send action-led trails in your welcome email series right from the introduction to your social media handles, getting their preferences to form an effective segmentation and list. You must note that the longer you take to shoot your welcome emails, the higher the chances of them being marked spam. It’s because with so much buzz in the digital ecosystem, users’ attention span is getting shortened, and they might simply forget about your brand.
If the email marketing campaign is ice cream, then a promotional campaign is vanilla. It’s the most widely used type of email marketing campaign. Given the sheer volume of promotional campaigns being executed, it’s quite possible that all of them might not be as effective and efficient compared to other email marketing campaigns.
Hence, trying something different is good to make your brand stand out. Your safest bet is playing with your email design and copy. But beware of wandering away and stick to the brand guidelines. Your brand’s email should resemble your brand, at least. So, it’s imperative to be creative but within the brand guidelines.
Some successful inclusions of promotional email marketing campaigns are giveaways, puzzles, competitions, emotions, and more.
The bread and butter of email marketing campaigns, seasonal campaigns, as their name suggests, are seasonal. Depending on your subscribers’ demographics, you can design and execute a successful seasonal email marketing campaign that yields results and revenue.
To make the most of seasonal email marketing campaigns, you must be well aware of your target audience, their behavior, user journey, and touchpoints. The seasonal email marketing campaigns are effective in building up around the hero event, i.e., a sale, an offline event, etc.
To make your seasonal email marketing campaign effective, it’s crucial to start early. All the brand target their subscribers during special occasions and festivals, so it’s better to give your campaign a head start. Your campaign’s overall appearance and tonality should be in line with the theme. Given the generally positive sentiment around the holidays, you can induce a sense of urgency in your emails to further deepen the impact.
With the inclusion of data analytics at every step of this digital world, it’s easier to track your users’ journeys. While creating an effective triggered email marketing campaign, you can utilize email automation and reach out to your subscribers for every relevant action they take.
Various triggered email campaign methods, from campaign management to list management and e-commerce, help you interact with your subscribers without much effort and resources.
Someone just made a purchase from you, and you don’t reach out to them. Sounds rude, isn’t it? Perhaps it may seem as if you were just interested in making a sale. But what if you actually show care and concern about how your offering made them feel? Well, that can make a big impact on your brand’s perception.
Not only will an effective post-purchase campaign induce a positive sentiment around your brand, but it will also create loyalty. In today’s technology-driven, you can always rely on email automation to send these post-purchase emails and interact with your customers at every possible touch point.
To bring the point home, the post-purchase email series can also educate the buyer on how to make the most of their purchase. It helps your brand stand out when you deliver additional value even after achieving your goal of making the sale. This, in turn, will go to lengths when it comes to upselling and reselling.
Okay, I agree; a newsletter is not an outright campaign. But hey, they definitely help you with the other aspects of your email marketing endeavors. Newsletters’ consistency and fresh approach (in terms of content) make them crucial for your next email marketing campaign.
A well-planned,l structured, and executed newsletter is a powerful tool to keep your subscribers engaged. They often play a big role in community building, where you can educate, entertain and enlighten your subscribers about your brand and your industry at large. In the long run, they return favors by building a loyal subscriber base, eventually leading to higher sales.
An abandon cart campaign is trigger-generated. It highlights the loophole in your buyer’s journey when they added a product to their cart but did not make a purchase. You can still make them purchase by deploying an effective abandoned cart campaign.
To allure them, you may offer a discount or create a sense of urgency by highlighting the limited stock. Abandoned cart emails often bring higher open rates and eventual conversions.
Re-engagement campaigns are a great way when It’s time to rebuild burnt bridges. Your subscribers can disconnect from your brand for multiple reasons. It’s okay to seek reassociation. If a certain segment of your list isn’t opening your emails for some time, your re-engagement email marketing campaign will help you decide to keep them on the list (if they re-engage with your email) or remove them.
It might sound odd to remove any subscriber from your list. However, letting go of an inactive subscriber will let you focus better on an active one. It’s crucial for your campaign’s efficiency and overall effectiveness.
Now since you are through with the different sorts of email marketing campaigns, it’s time to pay attention to the recipients: the target audience. We’ll now learn about email segmentation, how to implement and other crucial aspects of effective email segmentation.
For the uninitiated, email segmentation is the practice of breaking down your entire subscriber list into finer groups based on different parameters. The better your email lists are segmented, the higher the chances your email marketing campaign will succeed. You are more likely to influence someone’s buying decision when you know them better as it enables you to offer a more personalized experience. Simple.
Knowing your buyer personas and their specific traits is crucial for any email marketing campaign’s sustenance and success. However, please note that your brand’s buyer personas are exclusive to you, and there is no fixed template that can be reiterated for different buyer personas. Let’s now look at the advantages of email list segmentation.
A lot of brands do email marketing, but only a few do it right. In the bombardment of emails that a subscriber receives daily, it’s crucial to offer a personalized experience to your subscribers, and email segmentation is the biggest step in that direction. It transforms your email marketing campaign into a tailor-made, almost bespoke experience. This results in higher open rates, engagement rates, and overall sales.
Just like actual segmentation, the approach to making a list in the first place also varies from case to case.
Segmentation is usually driven by the volume of subscribers and the company’s resources for segmentation. Sticking to one or two defining parameters for basic segmentation can be fruitful. On the other hand, a well-equipped team can comb through the subscribers with multiple static and dynamic filters.
The key is to reach a stage where you have clearly defined buyer personas, irrespective of the scale of your list. The probability of losing out on your specific target is higher in a bigger list. Hence you need to dive deeper into that case.
Your email list can be segmented on the basis of:
As mentioned before, email templates will go a long way in making your life easier as an email campaign manager. When they are so many moving pieces, it’s convenient to have some same pieces, isn’t it?
These are crucial in creating effective email marketing templates. Let’s learn how you can make the most out of them.
Words matter; in email marketing, they matter even more. Nothing influences your subscribers more than your email copy and design. Your email’s tonality is the line between a lead and a customer. Hence, you must be very careful about what your emails are saying.
Here are some best practices.
In a world riding on automation and templates, it’s crucial to sound human and authentic. Giving a personal and humane touch to your email’s tonality will help you connect with your subscribers profoundly.
Every word in your copy should serve a purpose and deliver value. It should either convey information, entertainment or emotion. There can be exceptions, but getting a clear message out there helps communicate better.
Well, mostly yes. As mentioned above, whatever isn’t serving a purpose must be omitted from your email’s copy.
While trying to be clear and humane, don’t sway away from your brand’s identity. The last thing you’ll want is for your emails to sound entirely different than your brand’s tonality. Maintaining the balance is the key.
Nothing is as pleasing as receiving a visually appealing email in a sea of boring ones. But, just like email copy, there are some fundamental rules for email design.
Let’s take a look:
Keep your emails’ visual identity intact to your brand’s look and feel. Doing so will help subscribers instantly relate if your brand enjoys a strong visual presence.
Just like email copy, avoid including unnecessary elements and create a clear look.
A well-defined layout will act as a roadmap and save you precious time and last-minute hassles.
Email templates go a long way in helping you maintain a consistent visual tonality while enhancing the entire process’s efficiency
A robust email campaign management is incomplete without adequate email reporting. To get correct insights on how well your campaign is performing, the email campaign managers need to collect data pertaining to the campaign and email workflow, which is then consolidated and reported by the email strategy team. Consistent and correct reporting of your campaign will help you:
Given the magnitude and complexity associated with email campaign management, there come some challenges as well.
Email campaign management is like a Jenga. Every piece needs to be in complete harmony in order to win (create a winning campaign in this case.)
Given the multiple aspects of email campaign management, multiple stakeholders are bound to be involved. And that introduces a different set of challenges.
To curb the workload and keep the team members in sync, project management software can help you a great deal. Right from assigning tasks and timelines to getting real-time updates, these software give email campaign managers much-needed clarity.
Also, while laying down the timelines, it’s better to maintain buffers at various intervals. This is to avoid the complete halt down of the entire chain if a task gets stuck with one stakeholder. Keeping some margin will help you manage things better. Since most of the email marketing campaigns follow a similar workflow, you can deduce a project management template and reiterate it for enhanced efficiency.
A badly managed email marketing campaign can turn your assets into liabilities. Well, quite literally! By now, you must be aware of the sheer number of moving pieces in email campaign management. If any one piece is missed out on, it might create a big roadblock. Say hello to asset management!
Coordinating with all the stakeholders can be a nightmare if not managed properly. Hence, you need to be smart when it comes to asset handling and management. Creating a library of reusable assets will save time and help you with those last-minute changes. This is why email automation’s rising in popularity in the entire email marketing industry. However, it’s crucial to strike the right balance between reusable and bespoke assets while using them in an email marketing campaign, or else all your campaigns might end up looking the same.
Like all creative practices, email marketing can be subjective in terms of context and messaging, and bringing the client on the same page as yours can be daunting. Email marketing has two elephants in one room: feedback and revisions. After all that hard work of planning, strategizing, and testing comes the stage to finally get the go-ahead on your email marketing campaign.
You don’t need to be a seasoned email marketer to imagine how time-consuming and eventually frustrating the whole cycle of feedback to changes to approval can be. Sometimes, an entirely coded email needs to be redone for a small copy change. To curb this issue, it’s better to take subsequent approvals right from the beginning so that the rework is as minimized as possible.
However, taking approvals at every small step of the campaign can be a time-consuming task. Hence, you need to plan out the sections that need the most clarity in advance and execute accordingly.
Creating a wireframe for the upcoming campaigns can help you reduce the back and forth. It becomes easier for the other party to visualize and get a feel of the final output. This also calls for better integration of all the stakeholders involved in that specific email marketing campaign, right from designers and planners to coders. This practice will help you determine the feasibility of the aspirations and will expose the challenges before the project actually starts.
Charting out the checkpoints in the email campaign management journey will help you deliver an efficient and effective email marketing campaign.