10 Holiday Email Templates, Examples & Subject Lines

Written by: Chris Donald

Published on: 20-12-2016

Chris is Managing Partner at InboxArmy and has more than 25 years of experience in email marketing

Holidays are all about getting in the mood to have some serious FUN!

The excitement of the commencing holidays is reflected even in an email marketer’s emails. As they pack their bags to zip off for a well-deserved vacation, it’s time we gather up some of the best holiday email templates that reflect the essence of ‘the holidays’ in full swing.

10 Holiday Email Templates

Check out these inspirational holiday email marketing email examples:


The “Free Shipping Day” grabs the attention on the first sight. It is also showcased in a graphically well-presented way. The clean and simple CTA category of a few top selling products and suggestions is displayed. It shows the right time to order, taking care of the holiday delivery deadline date, and the timeline creates transparency and a trust factor.

Holiday email templates_Vans


A good pre-header text on the top along with a highlighted ‘free shipping’ tab in the top navigation bar gives an impactful look. The “12 days of giving” campaign is simple and clear along with an Offer description with a bold green CTA that is standing out. A unique use of the tag hanging on the date strip with another bold green CTA provides other information as well. The product image is in a 2D effect that’s separately standing out and is equally noticeable.

Holiday email inspirations_Toms


A nice gift card mailer for last minute shoppers. The adorable looking French bulldog pup with a glowing Rudolph red nose gives it a merry start to the email. They haven’t highlighted ‘free shipping’ as this email is only promoting gift cards.

Holiday email inspirations_Tillys


Just a shipping FYI mailer that is simple yet striking. The classic Tiffany&Co blue box gift wreath as the design is very attractive. The text is simple and concise giving the required information.

Holiday email templates_Tiffany


A simple and sober design with a snowy white background. The Offer text is highlighted in the strip informing about the timeline. They haven’t used any CTA as it doesn’t even require one. However, what’s missing is social sharing icons.

Holiday email templates_Starbucks


A simple gift card mailer with a strong question at the opening that connects perfectly with last minute and confused shoppers. The email is minimal and is in dual colors giving a heightened impact. The bold CTA followed with a THANK YOU message underneath is a great way to connect with the customers.

Holiday email marketing_Moment


A great pre-header text with a rather unusual ‘share this’ widget in the top right corner. The usual category mailer with a zig-zag styling product display. The “Big Sale” text at the bottom of the email with Offer details and more navigation bars, which is something different.

Holiday email marketing_Lord&Taylor


The bold discount text at the beginning of the email is a great way to attract the customer at ‘first glance’. The email is in a zig-zag pattern with category options and relevant images. At the footer, highlighting “12 days of deals” with a different font and color is making it look very attractive compared to the other discount information and the CTAs.

Holiday email marketing_J-Crew-Factory


Boden email has a good use of the pre-header text for better opens as it’s carrying a nice strip showcasing the ‘discount’ and ‘free shipping’. It’s a creatively nice email with bold CTAs at the end and a catchy introductory text.

Holiday email templates_Boden


A perfect example of a non-promotional email. The email is loaded with wishes for the subscribers. A good fascinating and interesting use of GIF and fonts. It looks like a perfect casual holiday wishing note.

Holiday email examples_BHLDN

Another email just wishing the subscribers for the holidays with a ‘no selling’ agenda. The pretty creative is flowing with words from top to bottom as they blend in within the creative and socials at the bottom.

Holiday email templates_Bhildn

Final Thoughts

Holiday emails are all about having fun with the design and words. They usually don’t have to have a promotional or sales agenda. Sometimes just the wishes work their wonders.

Here’s wishing you a happy holiday!

About Author

Chris sent his first email campaign in 1995. He’s worked directly with Fortune 500 companies, retail giants, nonprofits, SMBs and government agencies in all facets of their email marketing and marketing automation programs. He’s also a BIG baseball fan, loves a good steak, and is mildly obsessed with zombie movies. For more information follow him on linkedin

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