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Email marketing best practices & tips

12 Best Email Deliverability Tools (Tested & Reviewed)

What Are Email Deliverability Tools? Email deliverability indicates how consistently your emails land in your subscribers’ inboxes rather than being filtered into spam or other folders. Most email service providers include basic deliverability features: authentication setup, some reputation reporting, and

Dedicated IP vs. Shared IP: Which is Right for your Emails?

I have had this conversation with clients more times than I can count. Someone reads that dedicated IPs are "more professional" or hears a competitor switched, and suddenly the question lands on my desk: Should we move off-shared? More often

What is BIMI and why is it important?

BIMI gets a lot of attention these days, and after working on email programs across hundreds of brands, I think most of that attention is deserved. But the way it gets talked about often creates the wrong expectations. People hear

SPF, DKIM, and DMARC: Explained in Simple Terms

SPF (Sender Policy Framework), DKIM (DmainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) are the foundation of inbox trust, and we see their impact every day across real email programs. Companies like Gmail, Yahoo, and Microsoft are

What Is Email Deliverability And Why It Matters

Most deliverability problems I diagnose were already weeks or months in the making by the time someone noticed. The team was watching delivery rates; everything looked fine, and then opens dropped, Gmail started filtering, and nobody had a clean answer

15 November Newsletter Ideas & Examples For Your Business

November always has a different kind of energy. The pulse of the holiday season begins, inboxes start getting busier and the buying intent of your customers starts to finally kick in. This month is the sweet spot where strategy and

October Newsletter Ideas for 2025

October is a key month for businesses. The back-to-school wave is over, Q4 is underway, and people are starting to think about holiday shopping. That makes it the perfect time to plan your October email newsletter ideas and set the

How to Add GIFs to Outlook Email (Without Breaking the Design)

GIFs have become a staple in email marketing and not just for humor but for visual storytelling, creating attention-grabbing CTAs, and dynamic product demos. They help bring emails to life. But if you’ve ever tried to use one in Outlook

SMS Marketing ROI – How to Calculate & Maximize Your Returns

SMS marketing ROI helps you understand the real impact of the messages your brand sends—are they driving results or just noise?

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“We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”

We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.

During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.

Felt like IA and we were on the same team.

Barbara Puszkiewicz-Cimino

Associate Director

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