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The term “lifecycle marketing” is becoming more prevalent in the business world–especially for the email marketers and CRM marketing professionals within these organizations. Personally, I love that this is happening.
Artificial Intelligence–or “AI” as everyone really knows it–has impacted the workforce and economy in ways we are only beginning to fully understand. The use–and usefulness–of AI and AI tools in marketing and content creation remains a topic of debate
It can cost five times more to acquire a new customer than it is to retain an existing one, yet customer retention remains an underserved component of many marketing programs. Studies show that companies who employ effective customer retention programs
Here's our collection of guides that will help you to succeed on the email marketing battlefield.
Learn directly from thought leaders of email industry. Explore videos on topics of A/B testing, Deliverability, Data Privacy and many more.
Email marketing is an indispensable tool for fostering customer relationships, driving conversions, and, ultimately, securing long-term business success. For mortgage and loan businesses, email marketing guarantees you a direct and personalized channel for consistent communication with leads and clients throughout
The health and wellness industry is booming–and has been for some time. Valued at $4.4 trillion in 2022, it’s expected to continue to grow more than 5% each year through 2030.
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