Startups are all about confidently launching a company and witnessing your dreams getting transformed into a commercialized product, service, or business. Thinking big and acting bigger are the keys to advance past competitors and empower themselves to tie their visions to reality.
With Internet taking over everything, direct mail marketing has become digital marketing. Emails, which were once used for personal communications, are now used to send marketing messages and discount offers. As a startup, it is imperative to have an infallible marketing strategy that includes sending great emails.
That said, we shall delve deeper into how startups can propel sales through email marketing.
Once you have organically built your list, you should segment it based on basic parameters like age, sex, and geographical location. If your startup has acquired a few customers, you should start segmenting them according to their past purchases, total purchase value, and types of products browsed for. Service-based startups should consider the resources downloaded and pages visited for better segmentation.
Email personalization is the key to enhanced subscriber engagement. Create buyer personas so that you can send relevant emails that would deliver more value to the reader. Hyper-personalize your emails by applying the principles of artificial intelligence just like brands like Netflix do.
Your buyer’s journey can be divided into three different stages, namely awareness, consideration, and decision. You should draft valuable emails that would be relevant for the subscribers in the respective stages.
For example: If you are a service-based startup and a subscriber has downloaded your pricing information in addition to several resources from your website, you can send out emails that offer a limited-time discount or incentive on purchase. Such emails will encourage the email recipient to take a decision and complete the purchase.
Rather than bombarding the recipient with mass emails and sales pitches, write an interesting email copy that would help the reader overcome the challenges that he or she could be facing. Brevity works the best if you want to enhance your subscriber engagement.
Visual email marketing has got extremely popular in the recent times. Add rich media like images, GIFs, cinemagraphs, and videos in emails. Try your hand at interactive elements like menus, accordions, sliders, etc. to make your emails visually attractive and more informative as well.
Being a startup, you should endeavor to bring in more and more customers through exciting offers. Promote discount coupon codes to tempt the customers to purchase from you. You can incentivize the customers for referrals and leverage on referral email marketing. However, you should keep in mind that you do not attract discount shoppers when you implement such strategies.
Your CTA design greatly influences the click-through rates for your email campaigns. The color of your CTA button should be in contrast with the email design. First person narrative in CTA copy brings better results for marketers. Accordingly, “Download my copy now” would work better than “Download your copy”. Carry out A/B testing to figure out what works better for your email subscribers.
Email marketing yields higher conversions when combined with social media marketing. Add social media buttons in the footer of your emails so that your subscribers can interact with you on other platforms too. This will encourage the subscribers to make a conversation with you and build a stronger rapport.
Before hitting the ‘Send’ button, test your emails and check for grammatical errors or rendering issues. It is always better to be safe than sorry.
If you are a startup owner who is confused about how to drive sales through email marketing, these tips would surely help you in building an effective strategy that helps you in conversions.
Have we missed out on any email marketing tips that could propel sales for a startup?
Do let us know in the comments below.
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