April Mullen
April Mullen is widely known as one of the foremost experts on customer engagement in email marketing. She’s also highly knowledgeable about B2B SaaS technologies, sharing her insights online and as a Professor at the University of Missouri.
Who Is April Mullen?
April Mullen has more than 17 years of experience in customer engagement and over 10 years of experience in B2B SaaS tech. Her primary focus is helping brands align their content strategies with their brand identity, business goals, and customer needs.
She’s currently the Senior Director of Communications and Brand at Insider and an Adjunct Digital Marketing Professor at the University of Missouri, where she shares her expertise with students.
On top of this, she publishes a regular column on MediaPost’s Email Insider, which has become a valuable resource for professionals in the email marketing niche.
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“We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”
We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.
During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.
Felt like IA and we were on the same team.
