Hire a Team of Dedicated
Email Marketing Experts
Eliminate the hassle of having to hire internal resources to support
your email marketing initiatives. InboxArmy has the solution for you:
A dedicated hybrid resources team. For the average cost of one
qualified email marketing manager, you can get an entire team: A
dedicated account manager, ESP platform expert, writer, email
designer, email coder, and strategist in one team. All you have to
do is choose whether you want full-time or part-time.
What Our Customers Say
Trusted by 5000+ Brands Since 2016
We provide customized solutions based on your specific needs.
Your Team of Dedicated Email Marketing
Experts is Available Now
No need to worry about long hiring processes. We’ve got a team ready to onboard you and get your email marketing
campaigns up and running. We can onboard you within 5-10 business days in most cases. At any given time, there may
be 4-5 email marketing experts working on your email marketing program. Your team would consist of:
Dedicated Account
Manager
Your main point of contact throughout your time with us. Your Account Manager will manage the hours used across the team for your email marketing campaigns and initiatives. They’ll make sure your day-to-day email operations go smoothly.
Email Campaign
Manager
Your email campaign manager will be responsible for building, testing, and deploying campaigns inside your email platform, as well as performance optimization and reporting. We have campaigns managers who are well-versed across 40+ ESPs, including Iterable, Braze, Cordial, SFMC, and more.
Email Designer
and Developer
Our email designers and developers can create ROI driven email designs and code them with a high degree of accuracy. The emails are tested on 40+ email clients, browsers, and operating systems for a consistent user experience.
Email Marketing
Strategists
You’ll get access to our team of email strategists who can help craft strategies unique to your business needs, including broadcast campaign strategy, audience segmentation strategy, testing and optimization plans, channel integration strategies, and more.
Email Platform
Experts
We have a team of certified ESP experts who can support more complicated programs and help build out automations such as welcome programs, cart abandon programs, upsell and cross-sell programs, nurture sequences, and more.
Email
Copywriter
Should you need us to provide copywriting services, our team of email copywriters will write, edit, and optimize content for your email marketing and SMS campaigns.
A Budget-Friendly Solution to Boost Your Email Marketing Program.
Work with a team of top-notch email marketers without the hassles of recruiting, onboarding, and training.
-
Reduce Costs, Improve Profit Margins
In-house employees can cost you big dollars. Costs include recruiting, onboarding, training, insurance, vacation, and the repeat costs of replacement in case they leave. Hiring an outsourced team means eliminating these expenditures and reducing your costs by as much as 30% or more.
-
We’ll be an Extension of Your In-House Team.
We work as an extension of your in-house team. Our trained email specialists will quickly adapt to your work culture, systems, and processes. You’ll spend less time training and more time getting the actual work done.
-
Rapid Onboarding
Choose a part-time or full-time engagement and we can get you onboarded within 5-10 business days in most cases. No more long waiting period. No more downtime.
-
Available on Your Time
Your InboxArmy team will work in your time zone and follow your holiday calendar. Your outsourced email marketing team will be available when you need them.
We Have
Experts for Your Email Service Provider
We support clients across 40+ email service providers. Be it enterprise platforms like Iterable, Braze, or Salesforce Marketing Cloud or small-to-medium business-focused email platforms like Klaviyo, MailChimp, or ActiveCampaign, we've got you covered.
Why Should You Choose InboxArmy to Be
Your Next Email Marketing Team?
Email marketing offers one of the best ROI rates of all marketing channels, but only if done right. While we have no
doubt that InboxArmy can provide you with everything you need for successful email marketing, here are some
business-specific aspects to compare us against that of an in-house email marketing consultant or freelancer.
Economics:
InboxArmy's affordable pricing model makes us an incredible value proposition. When comparing the expenses of having an in-house professional or hiring a freelancer, what you get with InboxArmy is far superior domain knowledge, expertise, and industry experience.
The value-for-money quotient is much higher than a typical in-house setup.
Excellence:
Having an expert team at your disposal is like having a superpower, especially in a skill-specific field such as email marketing consultancy. With one of the highest client satisfaction rates in the entire email marketing industry, we ensure everything goes as planned.
Having a hired team also mitigates your risk, as with an in-house employee or freelancer, your entire campaign's fate relies on one person in most cases.
Expertise:
The InboxArmy leadership team alone boasts over 75 years of combined email marketing experience. We know the nuances of email marketing and have some of the industry's best minds working on your campaigns.
You won’t have to worry about inexperience or incompetence. We are duty bound to deliver results and work as team to accomplish your campaign goals.
Efficiency:
We thrive on efficiency. Having run 1000s of email campaigns and offering email consultancy services to some of the biggest brands, we onboard rapidly, stay on top of industry trends, and simply put: get work done.
When you come to InboxArmy, we'll become an integrated member of your team that delivers results in no time.
Ease:
Managing resources is one of the biggest time sucks that plagues teams. At InboxArmy, we save you from this pain. Our team of highly skilled and committed professionals provide peace of mind alongside an illustrious track record.
When it comes to email marketing consultancy, we keep everything in proper working order through rigorous internal processes, reviews, and audits. We carry the load so you don't have to--something you may not find with an in-house professional or freelancer.
Effectiveness:
Results, that's what this all is about, right? At InboxArmy our legacy speaks for us while our campaigns rule the market.
With one of the widest clientele of the industry, we know what we are doing. Every project we undertake has one thing in common: results.
Schedule a call to learn more about our Dedicated Email Marketing Experts
Schedule a call today!
Get in touch today. Enter your information below to request a free, no-obligation consultation.
“We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”
We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.
During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.
Felt like IA and we were on the same team.
A Winning Combination of Flexibility,
Convenience, and Performance
Dedicated Account Manager
You’ll have a dedicated account manager as your main point of contact. He or she will ensure your InboxArmy team is completing the tasks required to build and optimize your email marketing program. This manager will also have a backup point of contact so your email marketing program never gets derailed due to illness or vacation. (Yes, we do let our people take time off!)
Rigorous Training and Development
We ensure your team is fully trained and up to date on the platforms you use as well as the soft skills needed to deliver superior performance to you. You benefit from our hundreds of hours of investment in our people that get you the specialized email marketing and communications required to do the job right.
Transparency and Accountability
We are committed to delivering you the most bang for your buck. Part of this commitment involves ensuring maximum accountability through regular reporting and accurate performance tracking. We’ll make sure you’re always apprised of your email marketing program’s metrics and success.
Flexibility to Scale Up or Scale Down
With no long-term contracts, our dedicated hybrid team resources can scale to your needs. During the busy season, our email marketing company can flex up to meet the high demand and additional campaign volume. During your lighter seasons, we can scale down our service commitments to best fit your needs.
Become Our Next Success Story
and Get Amazing Results!
We deliver results to companies large and small across more than 25 industries, including ecommerce, travel and hospitality, SaaS, healthcare, real estate, and more. Check out a few of our recent case studies to see the kinds of results we can deliver for you.
We grew one of our ecommerce client’s revenue by 335% in three months: Here’s how
Sixthreezero, an online ecommerce company selling custom-fit bicycles, e-bikes, and accessories, was looking for a new email marketing agency. Their previous agency had a faulty approach with segmentation errors, list management errors, and poor template designs...
Read More
How We Increased Holiday Revenue By 770% For Our eCommerce Client
Holiday email marketing is a critical subject for eCommerce businesses. And 3 stats prove exactly why: Online holiday shopping in 2020 totaled over $188 billion – a 32% increase from 2019...
Read More
25+ Industries and Verticals Served
From startups to Blue Chip companies, we power email marketing campaigns for businesses of every shape
and size. Over 5,000 Businesses put their trust in InboxArmy.
Ecommerce
Retail
Financial Services
Healthcare- (Hospitals, Medical Centers)
Video Gaming
Digital Agency
Political Campaigns (Local & National)
Telecommunications
Email Marketing Agencies
Travel
Grocery Stores
Automobile
Consumer Goods
Restaurants
Alcoholic Beverages
Soft Drinks
SaaS
Publishers and News Organizations
Advertising
Real Estates
Government & NGO
Education
Pets
Technology
Transportation
Manufacturing
Women’s Clothing & Jewelry
Natural Supplements
Consumer Apps and Marketplaces
B2B
Beauty, Health and wellness
Home and lifestyle
Sports and Outdoors
Banking
Insurance
How Can an Outsourced Email Marketing Team Grow Your Business?
There are three big resource constraints that come into play when thinking about how to grow your email marketing program: Expertise, Time, and Cost. By hiring an in-house email marketing manager, you will solve the "Expertise" problem, but it likely comes at the expense of both time and cost. One email marketing manager can be amazing, but they are just one person. And one person simply cannot get to everything that may be on their email marketing wish list fast enough. Often, email marketing managers are lost in "the weeds" of day-to-day email campaign management, and lose the time to focus on more strategic initiatives.
Enter the Dedicated Hybrid Team Email Marketing Team from InboxArmy.
With you hire email marketing experts on one of our dedicated email marketing teams here, you can solve for all three resource constraints. And here’s what we mean by that:
Expertise for All Facets of Email Marketing
Email marketing is a complicated beast of a channel. Between the technical needs for email-specific coding, domain authentication, deliverability, the creative design and content needs, and strategic, data-driven requirements of the channel, it can simply be too much for one email marketing manager. That's the beauty of hiring a dedicated hybrid team from InboxArmy. We can provide all of these services powered by some of the most experienced email marketing consultants in the world.
Time Savings for Email Strategy
When you're stuck in the weeds of email campaign management, taking a step back to review, build, modify, and optimize email marketing strategy is extremely difficult and time-consuming. By engaging our team of email marketing experts to take on the nitty gritty pieces of your email program, we can free up your internal resources to focus on larger initiatives. We can also help with both crafting and executing on those larger email marketing initiatives. That's a win-win.
Cost Savings for Program Optimization
More campaign execution + more time for strategic planning and execution + a team for the cost of a single employee? That equals a huge cost savings on multiple fronts. You'll be able to get more done in less time than you would with a single in-house employee. You'll see results quicker and be able to test and optimize components of your email marketing program more efficiently. Why not give us a try?
Looking to Hire a Freelance Consultant or Internal Resource? Here’s What to Look for in the Right Candidate.
The right email marketing resource can do wonders for your email marketing program. When looking for a single email specialist, getting a thorough understanding of their domain knowledge and email skill set becomes paramount. This analysis will help you locate any gaps in their experience and capacity to deliver on your expectations. As part of this deep-dive, look for:
- A portfolio of previous email marketing campaigns managed in the past. This crucial review will help you figure out both previous success as well as the ability to handle the scale of your business. It will also give you an idea as to whether the email specialist is familiar with your specific niche or industry.
- Specific email marketing strategies employed across various campaign types. The answers you receive will showcase both domain expertise and how up to speed your potential resource is with the latest industry trends. Don't be afraid to ask technical questions (even if you're not familiar). You're trying to determine whether they're knowledgeable.
- Ask about their creative capabilities, their ability to work with outside vendors (if required), and their problem-solving abilities.
- Don't miss out on technical aspects like audits, SEO, and SMM. Email marketing works hand-in-hand with these disciplines from a lead capture and post-capture communications perspective, so looking for email marketing contractors who grasp these concepts is important.
Email Marketing Consultancy: Commonly Asked Questions
Email marketing offers one of the highest returns of investment of any marketing channel, but it requires rigorous expertise. An email marketing expert—or better yet, a fully trained email marketing team—can help you with your email marketing program. Having an outsourced, hybrid team can enable brands to achieve their email marketing goals while also being both cost-effective and convenient. However, choosing the right provider can be difficult.
Good email marketing agencies and email marketing contractors should have subject matter experts who thoroughly understand the various aspects of email marketing. They should be well-versed in industry do’s and don’ts and stay up to date with the latest trends and requirements changes. To help you in your search, here are some questions you should be asking:
- 01.
How much should your email marketing consultant or agency know?
From segmentation, deployment, reporting, A/B testing, campaign management, optimization, technology, and more, full knowledge of email marketing can be a lot for one person. If you choose to go the route of hiring a single email marketing consultant, you should have reasonable expectations for what your desired consultants will be expected to do for you.
Some email marketing consultants will have vast expertise in email deliverability. Others will have specialization in email design, coding, or potentially strategy as well. And still further, other consultants may be experts on one or a few email service providers on the market today. It’s rare (and more expensive) to find one email marketing consultant that has expert knowledge on everything.
Going with a dedicated hybrid email marketing team, like what we offer at InboxArmy, offers you access to experts in all phases of email marketing without the added cost of hiring multiple people internally. Our services can scale to your specific needs, whether it’s email coding and execution work to get your campaigns out the door, or deeper strategic consulting as well.
- 02.
Does my email marketing consultant need to be an email marketing strategist?
If that’s your business need, then yes, absolutely. Creating email marketing strategies is one of the most common challenges faced by businesses and individuals aspiring to grow their email marketing program. An email specialist with a forte in email strategy will boost your conversions, revenue, and ultimately, your ROI. A great email marketing strategist will also possess the following:
- Know-how to optimize available resources for maximum profitability.
- A firm understanding with and experience in branding and a knack for discovering market insights to improve performance.
- Proficiency in working across complementary digital marketing channels such as SEO, websites, PPC, etc.
- 03.
Is knowledge of list building and segmentation a must-have for my email marketing consultant or team?
A thousand times yes. Email list building and segmentation are the stepping stones of any successful email marketing campaign. You should expect your email marketing consultant or team to have domain knowledge and expertise in this area. It’s imperative that these concepts are understood.
In 2024 and beyond, proper list building, bounce management, spam complaint mitigation, and unsubscribe management are table stakes for good email marketing programs. You should expect your email consultant to at least have a firm grasp on what it takes to build segments and filters, activate on the data you’re collecting through email engagement and purchase behavior, and more. Your customers and the ISPs simply demand it.
- 04.
How much weight should I place on whether my email consultant is certified on my platform?
Not all email service providers offer training that leads to a certification. That said, for the ESPs that do offer certification, it can matter a great deal. Certification can signify that the consultant or email marketing expert has “done their homework” and knows more about how the technology can enable various components of your email marketing program.
This is particularly important if you are either a non-email marketing stakeholder or a non-technical email marketer. Being able to trust that your consultant or team can truly work in your ESP and activate your vision can speak volumes. It also shows that these professionals take their work seriously and work to stay up to date on the technology that they support. It’s truly a value-add to your organization.
- 05.
Is knowledge of SEO important for email marketing consultants?
Not necessarily in a direct way, but SEO is a crucial element of today’s email marketing, particularly when it comes to lead generation and growing your list. If your consultant has a firm understanding of essential SEO practices, they can help generate pop-ups and ideas for lead magnet offers that can drive website traffic and email opt-ins. Understanding of SEO and the analysis and insights it provides in terms of target audiences, keyword research, and trends can inform email content, lifecycle automations, and more.
- 06.
Do I need to hire an email designer, or should I expect that from my email marketing consultant?
Email design is absolutely crucial to email campaign success. But the true answer here lies in the expectations you have for your email consultant. If you need an email designer, a coder, a campaign manager, a strategist, and more, odds are you won’t find one person who is great at all of those things. That’s where an expert team comes into play.
If you’re looking specifically for a designer for your emails, understand that email operates a little differently than other channels. Email design is a delicate balance of aesthetic, artistic brilliance and design best practices that make it viewable across multiple devices and service providers. You may want to ask your prospective designers if they can provide examples of their work that showcase their design skills as well as the final output across mobile, desktop, and dark mode setups.
- 07.
How important is knowledge of social media when it comes to email marketing campaigns?
Like SEO, social media plays a big role in terms of lead generation and list building. Social and email marketing go together well as they can promote each other and offer different types of content and value to your customers. A great email marketing consultant will understand the value that social media brings both to the customer and the email program. You can also ask questions around audience segmentation and demographics, how email leveraged those audiences across different social media platforms, engagement rates, and more.
Schedule a call to learn more about our Dedicated Email Marketing Experts
Schedule a call today!
Get in touch today. Enter your information below to request a free, no-obligation consultation.
“We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”
We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.
During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.
Felt like IA and we were on the same team.
