Chad White
Chad White is a highly experienced email marketer who has worked for several of the biggest ESPs in the industry. He's also used his expertise to write several books and thousands of posts and articles all about email marketing.
Who Is Chad White?
Chad White, commonly referred to as Chad S. White, is best known for writing four editions of Email Marketing Rules.
Alongside these books, he’s also written a huge number of posts and articles about digital marketing and is widely recognized as one of the most trusted experts in the marketing space.
Chad doesn’t just write about the subject, though; he’s been the lead email marketing researcher for four of the biggest ESPs in the world: Salesforce, Oracle, Responsys, and ExactTarget.
Currently, he’s the Head of Research at Oracle Digital Experience Agency, a full-service marketing agency that sits within the larger Oracle organization.
In this role, he leads a team of hundreds of marketers and is in charge of creating the overall strategy for the company.
Alongside other awards, Chad was named the ANA’s 2018 Email Marketer Thought Leader of the Year and is also regarded to be the top email marketing expert on X (Twitter).
Publications & Contributions
- The New York Times
- The Wall Street Journal
- Advertising Age
- The Truth About Email Marketing
- Holistic Email Marketing
- The Rebel’s Guide to Email Marketing
- Email Marketing: An Hour a Day
- Email Marketing by the Numbers
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“We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”
We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.
During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.
Felt like IA and we were on the same team.
