Chris Donald is a trailblazing digital marketer who launched his first email campaign in 1995. With over 27 years of experience, he’s been trusted to build effective strategies for government agencies, Fortune 500 companies, SMBs, and retail giants.
Chris is a co-founder of the expert email marketing agency InboxArmy and currently serves as a Managing Partner.
His expertise is wide-ranging and covers all aspects of digital marketing, but his key specialties include marketing automation, B2C email marketing, and B2B email marketing.
Alongside his work at InboxArmy, Chris also gives talks at leading industry events and is considered to be one of the most authoritative voices within the niche.
“We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”
We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.
During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.
Felt like IA and we were on the same team.