Jessica Best
Jessica Best is the owner and strategist of BetterAve LLC and is widely known for her customer and data-centric approach to digital marketing. She’s a self-described “email marketing geek” who enjoys sharing her knowledge and expertise with fellow marketers, which has earned her a loyal following.
Who Is Jessica Best?
Alongside running BetterAve LLC, Jessica Best has been the Director of Data-Driven Marketing at Barkley since 2016. Within this role, she operates as the lead CRM strategist for Fortune 100 companies including Spirit Airlines, Dairy Queen, and At Home.
She makes the most of her years of experience to dig deep into her clients’ email marketing strategies and find solutions to enhance customer relationships.
Jessica uses her social media platforms to share current best practices and actionable insights with her followers. As a result, she’s become one of the most trusted and authoritative voices in the digital marketing industry.
Publications & Contributions
- South by Southwest Interactive: Guest Speaker
- The Agents of Change Podcast
- Email Summit: Guest Speaker
- The Art of Data-Driven Relationships: A Conversation with Jessica Best
- Only Influencers: 6 Steps to Putting Data to Work in Email
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“We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”
We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.
During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.
Felt like IA and we were on the same team.
