Kath Pay
Kath Pay is the driving force behind the Holistic Email Marketing consultancy and an internationally best-selling author. She also trains students in the art of effective email marketing and is a regular keynote speaker at some of the biggest digital marketing conferences in the world.
Who Is Kath Pay?
Kath Pay is the founder and CEO of Holistic Email Marketing, a consultancy that specializes in optimizing every aspect of its clients’ email marketing campaigns. Kath is highly renowned for her conversion-focused approach to email which she applies to her business and also teaches to the students that she trains.
Alongside running her consultancy, Kath is a best-selling author, and she published “Holistic Email Marketing: A Practical Philosophy to Revolutionise Your Business and Delight Your Customers” in 2020.
Kath’s skills have made her a highly sought-after figure in the world of email marketing and she has worked with many big brands including:
- eBay
- Barclays
- Tommy Hilfiger
- Argos
- Expedia
- Barbour
- Marks and Spencer
Publications & Contributions
- Holistic Email Marketing: A Practical Philosophy to Revolutionise Your Business and Delight Your Customers: Amazon #1 Bestseller
- MarketingProfs events
- EmailEvolution Conference
- Media Post’s Email Insider Summit Europe & USA
- Email Expo Frankfurt
- TravelZoom Slovenia
- MagentoLive! London
- Tecomm Romania
- Mailing Conference Russia
- Easyfairs Stockholm
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We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.
During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.
Felt like IA and we were on the same team.
