Lauren Meyer
Lauren Meyer is a self-proclaimed “email nerd with a crush on deliverability”. With nearly two decades of experience and a Bachelor’s degree in Communications, she specializes in email marketing, strategy, deliverability, and compliance.
Meyer has helped businesses of all sizes maximize their email marketing ROI with her proactive, data-driven approach.
Who Is Lauren Meyer?
Lauren Meyer is a recognized marketing expert with extensive experience in digital strategy, SaaS, email marketing, social media, and product marketing. In her current role as Chief Marketing Officer at SocketLabs, she’s the driving force behind the company’s marketing strategy and oversees the development of cloud-based and on-premises email marketing solutions.
Previously, Meyer played a key role at Kickbox, promoting email best practices and improving deliverability in the email marketing sphere.
One of the reasons Meyer is so sought after is her knack for breaking down complex terms into engaging analogies, whether it’s anti-spam or email encryption.
Publications & Contributions
- The Spamhaus Project Blockbusters event
- The Spamhaus Project “Avoiding Blocklistings” series
- SocketLabs interview
- OI Metrics interview
- Crunchbase feature
- Deliverability Summit feature
- Userlist interview
- Valimail Authenticated Answers
- Campaign Genius interview
- Cave Social podcast
- Email Geeks Show podcast interview
- rasa.io podcast
- Hubspot – Favorite free marketing newsletters
- Send It Right newsletter
- LinkedIn – Debunking emailing myths
- LinkedIn – Your Email Deliverability Rate Is Wrong
- Certified Email Expert Public Speaker, 2021 – 2022
- Accredited Litmus Live speaker, 2021
We Are The Swiss Army Knife Of Email Marketing
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“We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”
We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.
During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.
Felt like IA and we were on the same team.
