Matthew Holman is an expert in the subscription niche. For years, he has helped brands improve vital performance metrics like customer lifetime value (CLV), and many organizations credit him with helping them expand their subscription-based businesses.
Matthew Holman is one of the best-known and well-regarded figures in the subscription business sector.
In 2019, he graduated from the University of Utah with a Bachelor’s Degree in Business Information Systems. Matthew credits the university for teaching him multiple programming languages, such as Java, Python, and HTML. Since graduating, he has used these skills to focus on the intersection between business and tech.
This knowledge enabled him to co-found Subscription Prescription with David Bradley, which is now his main focus.
Subscription Prescription is a platform that offers expert insights into subscription management and the organization has helped many subscription brands grow their businesses.
Through his weekly newsletter and a wide range of published articles, Matthew provides innovative solutions to common subscription problems, and he has become a highly valued voice within the industry.
Additionally, he regularly speaks at industry events and hosts webinars where he offers advice on optimizing subscription models and enhancing CLV.
“We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”
We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.
During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.
Felt like IA and we were on the same team.