Skip Fidura is a highly respected public speaker within the digital marketing niche. His talks have become famous for their energy, expertise, and unique insights into a number of sectors including travel and IT. Alongside his public appearances, Skip is also the Chief Marketing Officer at AudiencePoint.
Skip Fidura is a highly respected data marketer and public speaker known for his engaging and valuable presentations on responsible marketing and consumer-centric data usage.
He has years of experience in Btob and Btoc within the IT, travel, and consumer services sectors.
Currently, he’s the Chief Marketing Officer at AudiencePoint, a company that focuses on analyzing customer data to improve deliverability, increase re-engagement, and boost revenue.
Skip specializes in email marketing, digital marketing, integrated marketing, and SEO. He translates all of this knowledge into his talks which are widely attended at events all over the world.
“We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”
We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.
During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.
Felt like IA and we were on the same team.