Yanna Torry
Yanna Torry is one of the leading experts in email deliverability monitoring and enhancing deliverability rates. She's trusted by brands in a wide range of industries to improve their email strategies, increase engagement, and drive revenue.
Who Is Yanna Torry?
Yanna Torry is an award-winning deliverability specialist who works with businesses across all industries and in some of the most challenging niches. Although she’s an expert in email deliverability, she helps brands improve the overall performance of their email marketing campaigns and boost revenue from their email channel.
She’s currently the CRO of EspecialMail and EmailConsul, where she carries out her stated mission of simplifying deliverability for organizations of all sizes.
She’s also well known for her ability to analyze performance data and use her findings to drastically improve sender reputation and deliverability rates.
One of the reasons Yanna is so sought-after is her reputation for making adjustments to brands’ email marketing efforts that seamlessly merge with their overall business goals.
Whether that’s reducing spam complaints, improving email deliverability, or increasing email revenue, Yanna has the right tools and skills to help businesses achieve their objectives.
Publications & Contributions
- Inbox Collective: How to Diagnose an Unexpected Drop in Open Rates and Engagement
- Deliverability Summit: Featured speaker
- Selzy: How List Hygiene Can Improve Deliverability
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“We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”
We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.
During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.
Felt like IA and we were on the same team.
