Client Overview
Anywhere Real Estate Inc. (NYSE: HOUS) is one of the largest residential real estate service companies in the world. They are known to operate across franchise, brokerage, relocation, mortgage, and title services.
Their portfolio includes top brands like Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby's International Realty®.
Location
New Jersey, USA
Employees
24,000+
ESP Used
SalesForce Marketing Cloud
Testimonial
“Thanks to InboxArmy, LLC's efforts, we saw the email open rates go from <5% to 20-40%, and the domain health and IP reputation improved from bad to high. InboxArmy, LLC responsive, timely, and knowledgeable. The team provided a plethora of expertise and solid knowledge transfer.”
We chose InboxArmy because we needed a thorough deliverability audit, help fixing our domain health, and a strategic warm-up plan to re-launch our email journeys effectively. InboxArmy delivered exactly that with professionalism and expertise. Their pricing fit perfectly within our budget, offering great value for the cost.
The variety of tools and expertise that they can provide was very broad and deep. You could tell that they all are experts in the email industry and knew exactly how to proceed with what we needed to do to get our campaign back on track.
The Challenge
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Inbox placement for Anywhere's clients was deteriorating, but they didn't know why
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Poor email deliverability metrics on their original domain (anywhere.re)
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They used a newly created domain (anywhereleads.re) after they encountered problems with their primary domain. However, the new setup was not performing well either
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Low-quality email lists were also a big contributing factor to poor performance
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Sender trust was being hurt because of high bounce rates and consistent spam complaints
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Limited email marketing expertise (Need for expertise in email management and automation)
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Suboptimal campaign performance
What Anywhere wanted to achieve:
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Fix deliverability issues and get consistent inbox placement
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Restore domain reputation across both sending domains
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Build internal knowledge/capability (working with someone who understands email)
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Remove technical authentication problems (mainly SPF alignment)
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Have reliable, sustainable, and scalable email performance
We approached the problem by conducting an exhaustive Deliverability Audit.
Here’s what the audit revealed for
Coldwell Banker Realty
SPF Not Authenticated Correctly
No Address in Footer
Bad Domain Reputation
75% Inbox Placement Rate
Spikes in Bounce Rates
Spikes in Spam Rates
Not Blacklisted
Inconsistent Send Volume
Our findings and suggestions for Domain Reputation
Here’s how their IP reputation was impacting email deliverability
What we found on spam filtering and complaints
Key delivery errors identified
Our Recommendations:
Even without automation work, the campaign-driven program delivered strong
performance across the engagement period.
- 1
Effective segmentation of email lists is crucial to achieving superior email deliverability and reputation.
- 2
Highly recommend a warm-up for the domain.
- 3
List Cleaning Required - High hard bounce rates observed.
- 4
Review Email Content & Targeting. Update all image-based emails to HTML/Image+text email layouts.
- 5
A fresh new warm-up with the cleaned list (Score 7-10 from Alfred) and active contacts based on the past engagement.
- 6
Daily monitoring of the warm-up, seedlist testing, and placement monitoring.
What our deep dive into anywhereleads.re revealed
TOP FINDINGS
Domain Authenticated
Good Domain Reputation
68.81% Inbox Placement Rate
Spikes in Bounce Rates
Spikes in Spam Rates
Inconsistent Send Volume
Key insights from our Anywhere deliverability review
InboxArmy's Solution
After a complete audit and overall findings, we executed a structured, multi-phase remediation plan that spread across 4 different phases.
See how we did it
Goal?
Build a safe, high-quality audience foundation before warming the domain.
Steps Taken:
- Cleaned and validated the full list using Alfred Knows.
- Removed 1,848 duplicate records from 10,576 contacts.
- Prepared 8,728 valid contacts for segmentation.
- Implemented contact scoring to classify lead quality:
- Scores 1-3: 500 (excluded from sends)
- Scores 4-6: 1,132
- Scores 7-10: 7,096
- Built the warm-up audience of 8,228 contacts (scores 4-10).
What we achieved after this phase?
A clean, engagement-qualified audience ready for controlled warm-up, reducing bounce and spam risk.
Results
We were successful in restoring Anywhere’s domain reputation.
Now, their email porgram is built on a stable and scalable foundation.
Here are the measured outcomes
Domain reputation improved from Low → High
Inbox placement lifted significantly from the early 60% range
Bounce spikes eliminated through cleansing + automated suppression
Spam complaints stabilized and reduced
Authentication fully aligned
Cadence consistency restored, reducing ISP volatility
A clean, safe audience built for future sends
5,328 new contacts validated and prepared for expansion
Anywhere is now positioned to scale safely, supported by a compliant, authenticated, high-performing email infrastructure.
Email Design Transformation
One of the most visible and impactful changes came from improving how emails looked and functioned.
Previous Agency
Inboxarmy Email Design
