'Immediate increase in revenues, our return customer conversion rate increased by roughly 50%, and our open-to-click rates all increased. The ROI was about 26 to 1 Zero complaints, our resources were not wasted hiring InBox Army.'
Our mobility company operates in a fast-growing, increasingly competitive space. We needed a way to reach our target audience at scale to promote our main brand of bicycles, Sixthreezero. The obvious choice was email marketing.
We already had an email marketing program, but it had not delivered on its promise so far. Since I am the eCommerce Director for B2C accounts and channels, the program is one of my key responsibilities. I realized that it needed a complete revamp. I also realized that we needed a trusted partner to upgrade the program and help us meet our marketing and eCommerce goals.
I looked at numerous forums and also assessed a lot of word-of-mouth opinions on the web. InboxArmy’s name kept popping up consistently in all these conversations. The company has been in business longer than any other email marketing company that I know of. They can also provide solid evidence and case studies of the campaigns they have done in the past. All of this made them the obvious partner for our email marketing program.
Our project scope included all the standard flows, as well as email acquisition, design, audience segmentation, promotional campaigns, and weekly newsletters. Chris and his team are even open to executing any new marketing ideas our team comes up with, even if they are not in the original scope. They can truly handle it all with style!
Plus, they work so fast that most times they manage us instead of the other way around. They are also great communicators, keeping us apprised on every aspect of every campaign so we always know what’s happening at any given time. Great leadership, great team!
Ecommerce B2C Director, sixthreezero Bicyce Co.