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The economy is neither fully open, nor fully closed. We call this limbo.  In a close-up view, the world seems to be standing relatively  

Personalization. You know you need to do it, but you just need to know how—in a way that’s both effective and efficient. The good

Last year I wrote that I don’t like prediction pieces. Then, I broke my own rule, and I compiled a series of predictions that had

The advent of Mobile has created a radical shift in the financial industry. Standing out in the Fintech marketplace is becoming

While younger generations were more digitally equipped to accommodate the demands of the pandemic, financially they’ve

The last few years have imposed a lot of heavy acronyms imposed upon marketers. GDPR, CCPA, and IDFA to name a

The end-of-year shopping season is always an important time for brands, but this year, the season has assumed a particularly

As retailers prepare for the holidays and look for better ways to cater to customers’ new online and offline shopping habits, mobile

A well-executed personalized marketing program may resemble person-to-person conversations like those a shopper could

It’s not even November, but the holiday shopping season has already begun. With nearly two-thirds of consumers saying the

Shopping cart abandonment costs brands billions of dollars each year, and yet much of it can be avoided through better customer

Upgrades to technology doesn’t always have to mean a full digital transformation, sometimes modernization can get your

Growth Marketing. You may think that it’s one of those ever-present business buzzwords we always hear.  But unlike terms

When it comes to user segmentation—the first of the four core pillars of personalization—you can’t have a one-to-one conversation

The end-of-year shopping season is always an important time for brands, but this year, the season has assumed a particularly

Customer experience matters, in fact, many think it will surpass price and product as the main brand differentiator. Avoid these pitfalls.

Amazon’s second-quarter earnings made one thing perfectly clear: If there was a king of retail for the coronavirus era, it would

Customer experiences that worked when your company was a small start-up won't necessarily scale as your organization grows.

Now, this may seem a somewhat alarmist point of view, but what’s missing is the context, and I think it’s this…It’s a fairly

2020: It wouldn’t be a new year without a passel of prophecies and things to come. Each industry has its fair share of oracles and

Most brands treat agency evaluation like a job interview — they’re the candidate, you’re deciding. Flip that. You’re hiring them. And like any hire, the red flags show up before the contract is signed, not after. If you choose the wrong email marketing agency, your email program will struggle to scale. It affects how much […]

  Quick Answer An email list cleaning service helps you control the quality of your email list as it grows and evolves. The best email list cleaning services depend on what you need: ZeroBounce → Best for insights and email scoring NeverBounce → Best for large, frequently updated email lists Kickbox → Best for simple, […]

What Are Email Deliverability Tools? Email deliverability indicates how consistently your emails land in your subscribers’ inboxes rather than being filtered into spam or other folders. Most email service providers include basic deliverability features: authentication setup, some reputation reporting, and standard bounce tracking. That is enough to get started. It is not enough to diagnose […]

I have had this conversation with clients more times than I can count. Someone reads that dedicated IPs are “more professional” or hears a competitor switched, and suddenly the question lands on my desk: Should we move off-shared? More often than not, the answer is no. Not because dedicated IPs are bad, but because the […]

BIMI gets a lot of attention these days, and after working on email programs across hundreds of brands, I think most of that attention is deserved. But the way it gets talked about often creates the wrong expectations. People hear “logo in the inbox” and assume it is a quick configuration win. It is not. […]

SPF (Sender Policy Framework), DKIM (DmainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) are the foundation of inbox trust, and we see their impact every day across real email programs. Companies like Gmail, Yahoo, and Microsoft are enforcing stricter sending standards, and the margin for error is smaller than ever. This is […]

Most deliverability problems I diagnose were already weeks or months in the making by the time someone noticed. The team was watching delivery rates; everything looked fine, and then opens dropped, Gmail started filtering, and nobody had a clean answer for why. That lag is the thing I want to explain first, because it changes […]

November always has a different kind of energy. The pulse of the holiday season begins, inboxes start getting busier and the buying intent of your customers starts to finally kick in. This month is the sweet spot where strategy and sentiment can blend seamlessly. Now, because your shoppers are planning and beginning to shop for […]