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Garin Hobbs

Experienced Martech Expert


InboxArmy LLC

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Email Marketing
Lifecycle Marketing
SMS Marketing
Retention Marketing
Multi-Channel Marketing


Garin Hobbs is a seasoned Martech and Marketing professional with over 20 years of successful product marketing, customer success, strategy, and sales experience. With a career spanning across ESPs, agencies, and technology providers, Garin is recognized for his broad experience in growing email impact and revenue, helping launch new programs and products, and developing the strategies and thought leadership to support them.  Understanding how to optimally align people, process, and technology to produce meaningful outcomes, Garin has worked to deliver sustainable improvements in consumer experience and program revenue for such brands as Gap, Starbucks, Macy’s, Foot Locker, Bank of America, United Airlines, and Hilton Hotels.


Retailers need e-commerce to survive an economy in limbo

The economy is neither fully open, nor fully closed. We call this limbo.  In a close-up view, the world seems to be standing relatively  

Ask an Iterator: Garin Hobbs on Personalization

Personalization. You know you need to do it, but you just need to know how—in a way that’s both effective and efficient. The good

11 Customer experience related predictions for 2021

Last year I wrote that I don’t like prediction pieces. Then, I broke my own rule, and I compiled a series of predictions that had

DIGITAL DISRUPTORS: How Mobile Apps are Reshaping the Financial Sector

The advent of Mobile has created a radical shift in the financial industry. Standing out in the Fintech marketplace is becoming

Marketers Need to Rethink Strategies for Attracting Younger Generations

While younger generations were more digitally equipped to accommodate the demands of the pandemic, financially they’ve

First-Party and Zero-Party Data: The Path Forward

The last few years have imposed a lot of heavy acronyms imposed upon marketers. GDPR, CCPA, and IDFA to name a

How to Engage All Generations this Holiday

The end-of-year shopping season is always an important time for brands, but this year, the season has assumed a particularly

Retailers Embrace Mobile As Pandemic Holiday Shopping Ramps Up

As retailers prepare for the holidays and look for better ways to cater to customers’ new online and offline shopping habits, mobile

The Value of Personalized Marketing for Ecommerce

A well-executed personalized marketing program may resemble person-to-person conversations like those a shopper could

Brands Struggle to Strike the Right Tone This Holiday Season

It’s not even November, but the holiday shopping season has already begun. With nearly two-thirds of consumers saying the

Avoiding the High Costs of Shopping Cart Abandonment

Shopping cart abandonment costs brands billions of dollars each year, and yet much of it can be avoided through better customer

Transformation or Modernization: What Does Your Tech Stack Need?

Upgrades to technology doesn’t always have to mean a full digital transformation, sometimes modernization can get your

5 Steps to Building an Effective Growth Marketing Strategy

Growth Marketing. You may think that it’s one of those ever-present business buzzwords we always hear.  But unlike terms

3 Common Pitfalls of Segmentation and How to Avoid Them

When it comes to user segmentation—the first of the four core pillars of personalization—you can’t have a one-to-one conversation

How to Address Product Scarcity This Holiday Season

The end-of-year shopping season is always an important time for brands, but this year, the season has assumed a particularly

5 Common Mistakes to Avoid While Building a Holistic Customer Experience Strategy

Customer experience matters, in fact, many think it will surpass price and product as the main brand differentiator. Avoid these pitfalls.

Amazon Reports $5.2B in Net Income, Cruises Past Estimates

Amazon’s second-quarter earnings made one thing perfectly clear: If there was a king of retail for the coronavirus era, it would

Does Your Customer Experience Grow With Your Company?

Customer experiences that worked when your company was a small start-up won't necessarily scale as your organization grows.

Should Marketers Give Up On Personalization?

Now, this may seem a somewhat alarmist point of view, but what’s missing is the context, and I think it’s this…It’s a fairly

The Death of Personalization: Inevitable or Exaggerated?

2020: It wouldn’t be a new year without a passel of prophecies and things to come. Each industry has its fair share of oracles and

7 Super Effective SaaS Newsletter Examples

SaaS newsletters are a powerful tool for connecting with your audience, nurturing leads, and increasing your conversions. The downside is that they’re hard to get right. To make it easier, we’ve created a guide which covers: SaaS newsletter goals. What to include in them. Seven examples of industry-leading newsletters. By the end, you’ll be ready […]

Klaviyo vs. Iterable Comparison

Klaviyo and Iterable are powerful email marketing platforms that allow advanced segmentation, automation, and analytics. However, they’re each designed to appeal to different audiences. As a result, it can be hard to tell which is ideal for your specific business goals and needs. To make your decision easier, we’ve created this detailed comparison of the […]

Klaviyo vs. HubSpot: Which One Is Best for Email Marketing?

When it comes to email marketing, Klaviyo and HubSpot are two of the biggest players out there. Depending on your business type, they can help you grow your subscriber list and boost your conversions. The truth is, they’re both great. So, how do you tell which one is right for your specific business needs? In […]

Klaviyo vs Mailchimp: Which One’s Right For Your Business

When you’re looking to take your email marketing to the next level, Mailchimp and Klaviyo are both great options. They allow you to manage subscriber lists, automate workflows, segment your audience, and loads more. However, there are big differences between them. This means they’re suited to different types of businesses. In this guide, we compare […]

ActiveCampaign vs Klaviyo : Which is Better for eCommerce?

So, you’re ready to take your email marketing to the next level. You’ve heard of Klaviyo and ActiveCampaign, but which do you choose? Without testing the tools yourself, it can be tricky to tell which is right for your business. That’s exactly why we’ve tested and reviewed them for you. In this side-by-side ActiveCampaign Vs […]

Omnisend Vs Klaviyo: Which One Is Best?

Omnisend and Klaviyo are two great options on the market—but how do you tell which one is right for your business? We created this side-by-side Omnisend vs Klaviyo Comparison to make the decision easier. We’ve reviewed the best features from each platform and compared the free plans and pricing to get you fully up to […]

20 Onboarding Email Examples and Strategies – InboxArmy

You got the initial purchase or trial sign-up. Now what? It’s time to “onboard” these new customers to take your relationship to the next level. Effective onboarding is an essential step in your sales funnel. Onboarding emails generally get higher open rates and better engagement than your standard emails. So, your email onboarding strategy is […]

14 Push Notification Examples To Inspire You

Push notifications have become a game-changer in the world of business communication. These little push messages pack a punch, delivering timely information straight to users’ devices, cutting through the noise, and boosting engagement like never before. But what separates a run-of-the-mill push notification from one that skyrockets conversions and drives business growth? Let’s dive deep […]


Episode 2: Operative vs. Performative AI with Garin Hobbs of InboxArmy

We keep it in-house this episode. Scott Cohen and Garin Hobbs discuss AI in email marketing and how there are differences between “Operative” AI and “Performative” AI. We also discuss the importance of human expertise as well as the limitations of AI in fully understanding and responding to human emotions and motivations.