Garin Hobbs

The economy is neither fully open, nor fully closed. We call this limbo.  In a close-up view, the world seems to be standing relatively  

Personalization. You know you need to do it, but you just need to know how—in a way that’s both effective and efficient. The good

Last year I wrote that I don’t like prediction pieces. Then, I broke my own rule, and I compiled a series of predictions that had

The advent of Mobile has created a radical shift in the financial industry. Standing out in the Fintech marketplace is becoming

While younger generations were more digitally equipped to accommodate the demands of the pandemic, financially they’ve

The last few years have imposed a lot of heavy acronyms imposed upon marketers. GDPR, CCPA, and IDFA to name a

The end-of-year shopping season is always an important time for brands, but this year, the season has assumed a particularly

As retailers prepare for the holidays and look for better ways to cater to customers’ new online and offline shopping habits, mobile

A well-executed personalized marketing program may resemble person-to-person conversations like those a shopper could

It’s not even November, but the holiday shopping season has already begun. With nearly two-thirds of consumers saying the

Shopping cart abandonment costs brands billions of dollars each year, and yet much of it can be avoided through better customer

Upgrades to technology doesn’t always have to mean a full digital transformation, sometimes modernization can get your

Growth Marketing. You may think that it’s one of those ever-present business buzzwords we always hear.  But unlike terms

When it comes to user segmentation—the first of the four core pillars of personalization—you can’t have a one-to-one conversation

The end-of-year shopping season is always an important time for brands, but this year, the season has assumed a particularly

Customer experience matters, in fact, many think it will surpass price and product as the main brand differentiator. Avoid these pitfalls.

Amazon’s second-quarter earnings made one thing perfectly clear: If there was a king of retail for the coronavirus era, it would

Customer experiences that worked when your company was a small start-up won't necessarily scale as your organization grows.

Now, this may seem a somewhat alarmist point of view, but what’s missing is the context, and I think it’s this…It’s a fairly

2020: It wouldn’t be a new year without a passel of prophecies and things to come. Each industry has its fair share of oracles and

In the bustling digital space, where 81% of SMBs rely on email as their primary customer acquisition channel, choosing the right email marketing tool is mission-critical. Consider this: The US ecommerce sales are projected to exceed $1.2 trillion in 2024. The stakes have never been higher. Enter Privy and Klaviyo, two heavyweight contenders in the […]

Email marketing is a powerful tool law firms can use to build stronger client relationships, stay top-of-mind, and grow their businesses. It enables you to deliver highly targeted content that helps you retain existing clients and attract new ones. In this guide, we’ll take you through: The benefits 5 email marketing best practices The best […]

If you’ve been looking for the right email marketing software for your business, chances are you’ve come across Klaviyo and AWeber. These platforms offer robust tools and capabilities that businesses can leverage to enhance their customer relations. However, since they cater to different needs and audiences, you need to evaluate which of them best aligns […]

In the digital age, staying connected with patients is vital for any dental practice. Unfortunately, sending the occasional update to your clients simply won’t cut it. That’s why you need to make the most of email marketing. It helps you retain your current patients and attract new ones. As a result, it can significantly increase […]

Looking for a way to accelerate your car dealership’s growth? Automotive email marketing is just what you need. From promoting new models to offering exclusive deals, you can connect with your audience in a way that’s personal, powerful, and cost-effective. In this guide, we’ll cover: The benefits of automotive email marketing Different types of email […]

Email marketing can help your small business achieve huge growth. But if you don’t have much experience, it’s hard to set up a campaign. We’ve created this in-depth guide to tell you everything you need to know before you get started. We’ll cover: The benefits of email marketing for small businesses How to set up […]

Email is a vital marketing channel for all types of businesses – and jewelry stores are no different. You need to create engaging and effective email campaigns that’ll improve your open rates and increase your revenue. But where do you begin? We’ll take you through seven amazing examples of jewelry email marketing and give you […]

My email marketing career began during my time as a copywriter for an educational institution. I learned then that email marketing is just as important for higher education institutions as it is for any other business. It’s an efficient, cost-effective method to attract new students, retain current students, inform employees, and build a strong network […]

We keep it in-house this episode. Scott Cohen and Garin Hobbs discuss AI in email marketing and how there are differences between “Operative” AI and “Performative” AI. We also discuss the importance of human expertise as well as the limitations of AI in fully understanding and responding to human emotions and motivations.