Garin Hobbs

The economy is neither fully open, nor fully closed. We call this limbo.  In a close-up view, the world seems to be standing relatively  

Personalization. You know you need to do it, but you just need to know how—in a way that’s both effective and efficient. The good

Last year I wrote that I don’t like prediction pieces. Then, I broke my own rule, and I compiled a series of predictions that had

The advent of Mobile has created a radical shift in the financial industry. Standing out in the Fintech marketplace is becoming

While younger generations were more digitally equipped to accommodate the demands of the pandemic, financially they’ve

The last few years have imposed a lot of heavy acronyms imposed upon marketers. GDPR, CCPA, and IDFA to name a

The end-of-year shopping season is always an important time for brands, but this year, the season has assumed a particularly

As retailers prepare for the holidays and look for better ways to cater to customers’ new online and offline shopping habits, mobile

A well-executed personalized marketing program may resemble person-to-person conversations like those a shopper could

It’s not even November, but the holiday shopping season has already begun. With nearly two-thirds of consumers saying the

Shopping cart abandonment costs brands billions of dollars each year, and yet much of it can be avoided through better customer

Upgrades to technology doesn’t always have to mean a full digital transformation, sometimes modernization can get your

Growth Marketing. You may think that it’s one of those ever-present business buzzwords we always hear.  But unlike terms

When it comes to user segmentation—the first of the four core pillars of personalization—you can’t have a one-to-one conversation

The end-of-year shopping season is always an important time for brands, but this year, the season has assumed a particularly

Customer experience matters, in fact, many think it will surpass price and product as the main brand differentiator. Avoid these pitfalls.

Amazon’s second-quarter earnings made one thing perfectly clear: If there was a king of retail for the coronavirus era, it would

Customer experiences that worked when your company was a small start-up won't necessarily scale as your organization grows.

Now, this may seem a somewhat alarmist point of view, but what’s missing is the context, and I think it’s this…It’s a fairly

2020: It wouldn’t be a new year without a passel of prophecies and things to come. Each industry has its fair share of oracles and

You got the initial purchase or trial sign-up. Now what? It’s time to “onboard” these new customers to take your relationship to the next level. Effective onboarding is an essential step in your sales funnel. Onboarding emails generally get higher open rates and better engagement than your standard emails. So, your email onboarding strategy is […]

Push notifications have become a game-changer in the world of business communication. These little push messages pack a punch, delivering timely information straight to users’ devices, cutting through the noise, and boosting engagement like never before. But what separates a run-of-the-mill push notification from one that skyrockets conversions and drives business growth? Let’s dive deep […]

People love free trials. That’s the simple truth of human nature. But free trials are also an ideal opportunity to get your “hooks” into a customer and make them believe that your product is the end-all-be-all solution to their problems. You just have to get them to use it, believe it, and, yes, pay for it. It’s hard. Some trial users are just there to explore.

Is your company frustrated by lackluster app engagement? That tiny icon on users’ phones might be waving, but is it getting the attention it deserves? Beyond the initial excitement of downloads, are users actually sticking around

We keep it in-house this episode. Scott Cohen and Garin Hobbs discuss AI in email marketing and how there are differences between “Operative” AI and “Performative” AI. We also discuss the importance of human expertise as well as the limitations of AI in fully understanding and responding to human emotions and motivations.