Awesome Email Examples for Independence Day Marketing

Written by: Chris Donald
Chris is Managing Partner at InboxArmy and has more than 25 years of experience in email marketing

Independence Day, the 4th of July is celebrated with great pomp and parade, bonfires and fireworks, barbeques and illuminations throughout the United States. As much as it is about freedom, martyrhood and liberty, it equally means celebrating this important day of the country’s existence. For marketers, it is another opportunity to drive sales – an excuse to get in touch with the prospects and customers to encourage them to make a purchase.

Irrespective of the type of business, you can leverage email marketing and amp up the conversions on this federal holiday by flaunting the discount Offers and other incentives that suit the big day.

Not yet sure of how to use email marketing for the big day?

Here are some interesting email examples that would motivate your customers to splurge and use the lucky chance.

1. Billabong


The hero image of the email matches the theme of Independence Day. The offer is highlighted right at the top that entices the recipient to read the full email. Though the email follows quite a few best practices of email design like text to image ratio, unsubscribe link, and email footer, it misses out on the View Online link.

2. Devacurl

Devacurl email

The hero image includes an exciting GIF in red and blue that makes the email a visual treat. The image itself conveys the offer and creates a sense of urgency by emphasizing on “ENDS TONIGHT!”.

An engaging copy supports the purpose of the email with a CTA. Two to three clickable CTAs are obviously better than making the entire email clickable. A View Online link could have added to the awesomeness of the email.



The email has a neat layout and it is a great idea to include a “Click to Call” CTA in the header itself. The fireworks in the image suggest the festive mood followed by a copy that explains how to avail the offer through the coupon code. The only flaw is that there are too many offers described in individual sections that make the email too lengthy. It might leave the recipient bored and scroll through the email without reading it.

4. Uber

uber email

The email does a great job by using a fireworks-y GIF and a single CTA. To cut the long story short, it’s a short and sweet interactive email that is sure to grab the subscriber’s attention! Social sharing buttons can be included to encourage subscriber interaction on the social media platforms.

5. See’s Candies

see's candies

The deliciousness of the candies plus the Independence Day mood is reflected in the hero image with the shades of red and blue. The compelling CTA “Shop Patriotic Treats” is sure to generate click-through rates. In addition, the email also promotes Father’s Day offers that gives the subscribers another reason to shop for the candies.

Final Thoughts

We hope you have gathered lot many ideas to create your Independence Day email campaign through these email examples.
If you are still not sure how to create high converting emails for 4th July and beyond, just get in touch with InboxArmy. We can be your perfect email marketing partner from development to deployment.

Check our email samples here>>

About Author

Chris sent his first email campaign in 1995. He’s worked directly with Fortune 500 companies, retail giants, nonprofits, SMBs and government agencies in all facets of their email marketing and marketing automation programs. He’s also a BIG baseball fan, loves a good steak, and is mildly obsessed with zombie movies. For more information follow him on linkedin

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