Implementing Live Twitter and Instagram Feed in Your Email Campaigns

Icon 2 min read

Even though businesses might have a robust email marketing plan to drive conversions, the importance of social media marketing cannot be disregarded. Email and social media both are equally important for the effective implementation of omnichannel marketing. At the outset of ‘email marketing’, it was pretty unimaginable to integrate live social media feed into emails.

As a tool agnostic email agency we know that Integration of live social media feed into emails has started with including social media icons at the email footer and encouraging subscriber interaction on platforms like Facebook, Twitter, Instagram.

Have a look at the screenshot below to understand the traditional social sharing buttons:

social media links in emails

However, with the advent of technological advancements in email marketing services, different tools and software programs have made it simpler to have live social media feed from Twitter and Instagram right in the email.

Let’s understand how to embed live Twitter feed in the email.

After numerous trials-and-errors, our expert email development team finally succeeded in adding a live Twitter feed in the emails.

Check out the email below.

Twitter feed in emails

As shown in the image, implementing live Twitter feed in the email allows you to fetch the latest tweet of the respective Twitter handle.

It gets updated automatically whenever the user tweets. It means if the email was sent on Monday, it will fetch the latest tweet that was posted on Monday. Now, if the subscriber opens the same email on Thursday, they will be able to see the latest tweet(done on Thursday) in their email.

On clicking the feed, the subscriber will be redirected to that particular Twitter account.

It is a helpful asset to drive more organic followers and engagement on your Twitter handle.

That’s all about Twitter.

If you wish to try live Twitter feed in your email, get in touch with InboxArmy.

Similarly, you can have live Instagram feed in your email to garner more fans on your Instagram profile.

Here’s our example:

Live Instagram feed in emails

Instagram Live Feed Solution allows you to include live Instagram feed in your email and enhance the visibility of your account.

It gets automatically updated whenever the subscriber opens the email.

You have an option to include 9 posts in a 3×3 grid or 16 posts in a 4×4 grid, according to your preferences.

As Instagram is getting more and more popular among all the social media platforms, we would strongly recommend you try it out in your email marketing strategy.

Contact us NOW.

Get the best Email Marketing content straight to your inbox

Join and get the latest Email Marketing tips, tactics, and news.

About Author

Chris sent his first email campaign in 1995. He’s worked directly with Fortune 500 companies, retail giants, nonprofits, SMBs and government agencies in all facets of their email marketing and marketing automation programs. He’s also a BIG baseball fan, loves a good steak, and is mildly obsessed with zombie movies.

You May Also Like

How To Set up Klaviyo Flows (A Step by Step Process)

Email marketers are renowned for strategizing effective and high-performing email marketing campaigns. But email marketing is not all about sending...

A Complete Email Marketing Guide (From Noob To Experts)

 Email marketing is one of the best-known channels in the marketing domain. Its popularity can be ascribed to its convenience & reach. With...

How To Use An Email Countdown Timer In Emails (+14 Examples)

An email countdown timer might seem gimmicky at first, but there is more to it than meets the eye. When you think about it, aren’t we all always...

Let Us Help Take You To The Next Level Of Email Marketing

Get in touch to start a conversation.

Get in touch
Multi-ESP Support

We support 50+ ESP vendors. Be it enterprise platforms such as SalesForce and Oracle Marketing Cloud or small and medium sized business platforms such as Mailchimp, Klaviyo, Aweber, and ActiveCampaign, we’ve got you covered.

Top
InboxArmy