Even though businesses might have a robust email marketing plan to drive conversions, the importance of social media marketing cannot be disregarded. Email and social media both are equally important for the effective implementation of omnichannel marketing.
At the outset of ‘email marketing’, it was pretty unimaginable to integrate social media into emails.
Integration of social media into emails started with including social media icons at the email footer and encouraging subscriber interaction on platforms like Facebook, Twitter, Instagram.
Have a look at the screenshot below to understand the traditional social sharing buttons:
However, with the advent of technological advancements in email marketing services, different tools and software programs have made it simpler to have social media feeds from Twitter and Instagram right in the email.
Let’s understand how to embed live Twitter feed in the email.
After numerous trials-and-errors, our expert email development team finally succeeded in adding a live Twitter feed in the emails.
Check out the email below.
As shown in the image, implementing live Twitter feed in the email allows you to fetch the latest tweet of the respective Twitter handle.
It gets updated automatically whenever the user tweets. It means if the email was sent on Monday, it will fetch the latest tweet that was posted on Monday. Now, if the subscriber opens the same email on Thursday, they will be able to see the latest tweet(done on Thursday) in their email.
On clicking the feed, the subscriber will be redirected to that particular Twitter account.
It is a helpful asset to drive more organic followers and engagement on your Twitter handle.
That’s all about Twitter.
If you wish to try live Twitter feed in your email, get in touch with InboxArmy.
Similarly, you can have live Instagram feed in your email to garner more fans on your Instagram profile.
Here’s our example:
Instagram Live Feed Solution allows you to include live Instagram feed in your email and enhance the visibility of your account.
It gets automatically updated whenever the subscriber opens the email.
You have an option to include 9 posts in a 3×3 grid or 16 posts in a 4×4 grid, according to your preferences.
As Instagram is getting more and more popular among all the social media platforms, we would strongly recommend you try it out in your email marketing strategy.