Dan Oshinsky
Within the email marketing industry, Dan Oshinsky is known as the newsletter guru. His monthly newsletter, "Not a Newsletter," is highly prized by loyal audiences worldwide, and he founded Inbox Collective to help other brands craft compelling and effective newsletters themselves.
His insights into email strategies have been widely referenced in respected publications like The Washington Post and Fortune.
Who Is Dan Oshinsky?
Dan Oshinsky has had an esteemed career working for some of the world’s most prestigious news organizations, including both the New Yorker and BuzzFeed.
At BuzzFeed, Dan was the Director of Newsletters. Alongside his team, he quickly turned their newsletter channel into one of the most successful referrers of traffic to BuzzFeed’s site. Ultimately, he was able to drive 250 million clicks.
He took on the same role at The New Yorker, helping launch their newsletter and increase paid subscriber growth through their email marketing channel.
Currently, Dan runs Inbox Collective, an email consultancy that helps news organizations and other brands increase their newsletter subscriber numbers and maximize revenue from their email campaigns.
His monthly newsletter provides valuable insights on how to craft effective marketing emails.
Additionally, Dan regularly engages audiences with his knowledgeable and entertaining talks at major industry events.
Publications & Contributions
- Litmus Live in Boston: Featured speaker
- Email Marketing Summit in Brisbane: Featured speaker
- Email Summit DK in Odense: Featured speaker
- The Washington Post
- Fortune
- Digiday
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“We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”
We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.
During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.
Felt like IA and we were on the same team.
