Michael Pattison
Michael Pattison is the lead digital strategist at Klaviyo, one of the biggest names in the email marketing industry. He's previously worked on digital marketing strategy at numerous SaaS companies and has made a reputation for himself as a thought leader and expert strategist.
Who Is Michael Pattison?
Michael Pattison is regarded as one of the most versatile experts in the email marketing space. He has almost 20 years of experience in digital marketing and is highly skilled at analyzing and leveraging data to automate campaigns for the best results.
His diverse skillset includes project and risk management, team building, email strategy, account management, technical implementation, and cross-channel marketing.
For all of these reasons, he is currently the lead digital strategist for one of the world’s leading ESPs—Klaviyo. This means he’s in charge of everything from email, SMS, and push notifications to direct marketing and overall strategy.
His primary focus at Klaviyo is to optimize their digital marketing channels to enhance customer lifecycle and retention.
Before joining Klaviyo, Michael led the relationship marketing team at Vail Resorts. He’s also built professional and client services teams at several marketing tech SaaS organizations, such as Criteo, SendGrid, and CheetahMail.
Publications & Contributions
- Klaviyo: Omnichannel Planning for 2024
- Klaviyo: Why Owned Channels Are Essential
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“We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”
We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.
During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.
Felt like IA and we were on the same team.
