What is link baiting?

Link baiting is a term coined by the SEO industry for crafting content that attracts backlinks from other websites. In the context of email marketing, link baiting is creating link bait content that’s so good or so valuable that people will click on the link, share it with others, or engage with it in some way.

The ‘bait’ in this case can be anything from a headline to an image, a controversial statement, or a valuable resource.

Link baiting is based on human psychology. It uses the reader’s natural curiosity, interest, or emotion to get them to engage with the content. When done right, link baiting can supercharge your email marketing campaign by increasing click-through rates, engagement, and conversions.

Types of Link Bait

Marketers can use many types of link bait in their email marketing. These include but not limited to: intriguing headlines, images, controversial statements, valuable resources, exclusive offers.

The type of link bait depends on the audience, the content, and the campaign goal. Creating highly engaging and valuable content that attracts natural backlinks is also great link bait.

Share

Interested In Collaborating?

Get in touch today!

Enter your information below to request a free, no-obligation consultation.






    Yes

    (InboxArmy doesn't work or provide email list buying or rental service.)

    Image

    I searched through a number of forums and word of mouth on the web, and their name consistently came up. They have been in business longer than any email marketing company that I can remember talking with.

    Our company needed to revamp our entire email system for our main brand of bicycles, Sixthreezero. We hired InboxArmy to build out new automated flows, post purchase email flows, marketing campaigns, and anything else we could come up with to stimulate our sales. I worked with the director and his designers to develop the emails that would connect with our target market. InboxArmy managed me, I literally had to keep up with how fast they work.

    Immediate increase in revenues, our return customer conversion rate increased by roughly 50%, and our open to click rates all increased. The ROI was about 26 to 1. Zero complaints, our resources were not wasted hiring InboxArmy.

    Andrew Bowman
    E-Commerce B2C Director