The Templates That GrewA 100K List & IncreasedRevenue By 77% For Boie
While most organizations understand the importance of email marketing, creating emails that communicate the value of your products and convert customers is a constant challenge.
Many businesses lack the email marketing expertise required to design emails that effectively convey the messages they desire.
Others lack the technological knowledge needed to upload and deliver emails that come out exactly as imagined.
And most lack the manpower necessary to consistently conceive and execute an effective email marketing strategy.
Which is why we work so hard to promote our Email Design Services.
Grew their list to
over 100K subscribers
Increased revenue from
automations by 77%
Boosted holiday email revenue by 770%
In this case study, we’ll discuss some of the email design best practices we employed and share more than 50 emails we designed for Boie.
Client Background
Boie is a specialty eCommerce store that sells body scrubbers, face scrubbers, and toothbrushes made from eco-friendly, sustainable materials.
They hired us in 2018 to help them grow their email list, implement an effective email marketing strategy, increase email-driven sales, and boost customer retention.
When we started working with them, they had 2,000 – 3,000 subscribers and little to no email marketing strategy in place.
We helped them design, code, and deliver emails, transition from using Mailchimp to Klaviyo, and grow their list to over 100K subscribers.
Email Design Best Practices We Employed
We helped Vitamedica create hundreds of emails.
While this case study contains more than 50, we wanted to first review some of the emails
we created and the email design best practices we employed:
-
Create Headlines That Capture Your Offer -
Create Relevant Messages -
Use Fun, Creative Copy -
Address Pain Points With Copy & Imagery -
Don’t Just Promote; Build Your Brand -
Create Simple, Focused Messages -
Utilize Visual Hierarchy
More Email Designs
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“We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”
We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.
During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.
Felt like IA and we were on the same team.
