White Label Email Marketing Agency
Your Clients Want Email Marketing. You Don't Have Anyone to Run It. Let InboxArmy Fill the Gap.
Your client brings up email, and honestly, you don't have the staff. Let InboxArmy run email for your clients from the background. You keep the relationship, the revenue, and the credit. We don't exist as far as your clients are concerned.
- 120+ Email Specialists
- 40+ Email Platforms Supported
- 150+ Agency Partners
- 100% Focused on Email and Mobile Messaging
Amanda Bledsoe
Creative Director
"I am the Creative Director for a marketing agency. We hired InboxArmy to help us with our email marketing efforts. We needed someone who could go into our accounts and break down the things that we needed to do to better our accounts for ourselves and others."
We searched online for a long time trying to find the best partner for us. This company was the clear choice as they knew exactly what they were talking about, were experts in what we needed, and were great at communicating. We have two email marketing specialists working with us.
They went into our accounts and did a full audit on all our accounts and put together reports and next steps. What we needed to work on, what was working, and things that we needed to adjust. We have two email marketing specialists working with us. They not only delivered the reports and audits that we needed but also built out wonderful presentations for us to look over and utilize. It was so helpful for us to understand what they did and what we needed to do. Amazing. I could not talk highly enough of Charlie and Adi. They are great communicators, they are extremely helpful, and they are so dedicated it's been such a benefit.
Your Invisible Email Marketing Department
We Handle the Full Scope as Your White Label Email Marketing Agency
Email Strategy
We'll review, scope, and plan a client's strategy based on their program health and requirements.
Campaign Management
We will write, design, build, deploy, and manage your clients' email campaigns at scale.
Automation and Customer Journeys
We deliver welcome, abandoned cart, post-purchase, browse abandon, and other custom lifecycle builds built for what generates revenue for your clients.
Email Design and Development
We deliver responsive templates built to render across the inbox providers and devices your clients' subscribers are actually on.
List Management
Segmentation, suppression, hygiene, re-engagement, you name it. We handle it to ensure your clients' lists are healthy and profitable.
Deliverability
Authentication, domain and IP reputation, inbox placement tracking, and issue resolution before it shows up in your client's numbers.
ESP Support
Set up, migrations, integrations, and day-to-day platform management for more than 40 ESPs.
Reporting
Performance reports built in your agency's format. Your brand on everything that goes to clients. Nothing that points back to us.
We Serve 25+ Industries
Our white label email marketing work runs across retail, hospitality, consumer goods, gaming, and many more sectors that look nothing alike and need email programs built to match. We've built and managed email marketing programs for brands including Hilton, Spotify, Airbnb, eBay, Expedia, Procter & Gamble, Zappos, Ubisoft, Hasbro, and Universal Pictures.
How Bear Fox Marketing Ran Email Campaigns
Without an Internal Email Hire
Bear Fox Marketing is an award-winning SEO agency. Their clients wanted email. Standing up an internal team didn't make sense, so they brought InboxArmy in through our dedicated hybrid resource model. We ran email programs for 25 of their clients under the Bear Fox name. They kept the relationships, the revenue, and the results.
How it actually ran:
- We joined Bear Fox discovery calls from a Bear Fox-branded email address, introduced as part of their team.
- Their project coordinator assigned work to us through their Jira instance, all workflows stayed inside their existing setup.
- A dedicated Account Manager handled day-to-day, backed by a shared team across design, coding, strategy, and deliverability.
- A backup Account Manager covered vacations, volume spikes, staff changes, and no gaps.
- Monthly reports were built in Bear Fox's format and handed to their team to present as their own work.
NDAs? No problem!
We understand that privacy of utmost importance to you and we’ll be happy to sign a nondisclosure agreement.
Built for Agencies That Want to Offer Email
Without Building a Team
Clients are asking about email more than ever before. And they want the whole program to run smoothly, including campaigns, automations, and deliverability, while not being handed to a freelancer they've never met and can't hold accountable. InboxArmy is perfect for:
Why Agencies Choose InboxArmy for White Label Email Marketing
Stop Referring Out Email Work
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The Team Is Already Built
Strategy, creative, automation, and deliverability are there from day one. Nobody is figuring out a platform they've never touched on a client account they can't afford to get wrong.
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More Email Clients, Same Headcount
You take on the work, yet your org chart stays where it is. You don't have to manage people instead of clients.
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Retain More Clients
Adding email to your agency's retainers makes your clients depend on you even more as they rely on the revenue and engagement our work drives with your name on it.
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Take On Work Other Agencies Have to Pass
For complex migrations, enterprise ESPs, and high-volume sends, most agencies turn these down because they don't have anyone who's actually done them before.
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Your Clients Won't Find Out
As far as your clients are concerned, we're you. We use your email addresses and can work inside your systems. The level of transparency is up to you.
Your White Label Email Marketing Partner
Dedicated Retainer Model
Your agency gets a full-time dedicated account manager who works inside your systems, joins your calls, and operates as part of your team. Behind them is InboxArmy's deep bench of design, coding, strategy, and deliverability experts, available when the work requires it.
Project-Based Engagement
Bring us in for a specific piece of work, a campaign build, automation setup, ESP migration, a deliverability audit, or overflow your team can't absorb right now. We scope it, do the work, and hand it back under your brand.
Some agencies use this to test the model before committing to something ongoing. Others use it to cover a gap they didn't plan for. Either way, the work goes out under your name, and your clients will be none the wiser.
Whatever Platform Your Client Is On, We've Got People For It
Your clients are all running on different platforms. One is on Klaviyo. Another is on HubSpot. A few might be on platforms your team has never opened. A further more might be mid-migration and need someone who actually knows both sides of the move. With InboxArmy behind the scenes, this stops being your problem. You can worry about the client relationship, we can worry about keeping the trains running on time.
From First Call to First Send
Discovery Call
We get on a call to understand your agency, your current clients, and what you need this engagement to actually cover.
Scope and Setup
We agree on scope, the desired division of labor, and what the first 30 days will look like.
We Run the Work
We set up a branded email address under your domain. Get briefed on each client we'll be working on.
You Deliver the Results
Reports, campaign performance, and program updates go out under your brand. We build them. You present them.
Discovery Call
We get on a call to understand your agency, your current clients, and what you need this engagement to actually cover.
Scope and Setup
We agree on scope, the desired division of labor, and what the first 30 days will look like.
We Run the Work
We set up a branded email address under your domain. Get briefed on each client we'll be working on.
You Deliver the Results
Reports, campaign performance, and program updates go out under your brand. We build them. You present them.
Is Your Client Asking for Email Marketing?
When a client asks for email, you're presented with three options. Only one doesn't involve hiring, waiting months, or finding out a freelancer doesn't know what they're doing until after something's already broken.
| Build In-House | Freelancer | InboxArmy | |
|---|---|---|---|
| Strategy | Limited | Varies | Full |
| Design and Development | Multiple hires | Limited | Full |
| Automation Expertise | Additional hire | Varies | Full |
| Deliverability Support | Rare | Rare | Full |
| Multi-ESP Expertise | Difficult to build | Limited | 40+ ESPs |
| Scalability | Slow | Low | On demand |
| Time to Launch | Months | Weeks | Days |
With white label email marketing services, you get a fully functional email department without the recruiting, training, ramp-up, or management overhead of standing one up internally.
Your Clients are Asking for Email Marketing.
Let Us Put Our Experienced Team to Work for You.
Every request that goes unanswered is a missed opportunity. Partner with InboxArmy. You take on the work, we'll deliver it properly, and you can keep the revenue inside your agency.
Book A Free ConsultationWhite Label Email Marketing : Commonly Asked Questions
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What is White Labelling In Email Marketing?
White labeling in email marketing is when one company lets another company use its email marketing tools or services but with the second company's branding. This way, the second company can offer email marketing to their clients without building the capability themselves from scratch. It's like borrowing someone's services and putting your own label on them.
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Is White-Label Email Marketing The Right Solution For You?
White-label email marketing may be the right solution if you want to expand your service offerings, increase revenue, and provide a seamless experience to clients without investing in developing an email marketing solution yourself. It's ideal for businesses that want to focus on their core competencies while quickly adding value-added services to their suite of solutions.
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How Can Reselling White Label Email Marketing Services Help Your Agency Grow?
Reselling white-label email marketing services can help your agency grow by allowing you to offer a comprehensive suite of digital marketing solutions. This can attract more clients, improve retention, and increase revenue streams. It can also help you build your brand reputation as a full-service agency.
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Why choose us as your white-label email marketing agency?
You can opt for InboxArmy as your white-label email marketing agency because we offer robust, time-tested services that can be hyper-customizable to your brand identity. In addition, our experience, dedicated support, and commitment to staying updated with industry trends ensure that you can give your clients the best possible service at every touchpoint, ultimately contributing to your agency's growth and success.
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The Pros and Cons of a White Label Email Marketing Agency?
Pros of a white-label email marketing agency include time and cost savings, access to expert knowledge, and the ability to expand service offerings overnight. Cons may comprise potential limitations in customization, a dependency on the provider for updates and support, and the need for due diligence to ensure a reliable, long-term partnership.
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What services are included in white-label email marketing?
White-label email marketing services typically include email marketing strategy and audit, email template design and coding, email campaign management, email marketing automation, email deliverability, email vendor evaluation and migration services, and dedicated email marketing team for your agency and clients.
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“We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”
We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.
During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.
Felt like IA and we were on the same team.
