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Email Marketing Agency

Questions About Email Marketing Agency Services

1. Do email marketing services work for small businesses?+

   Yes, email marketing works for all businesses of all types.

   When working with InboxArmy, you can select the services that suit your needs and budget, then invest in more as your results improve.

   Some clients hire us to create email templates. We teach them how to populate the templates with new content and send it out to subscribers using their ESP (email service provider).

   Some clients hire us for part time. We work together to decide which email campaigns they want us to create for them. Then we create the campaigns, deploy them each month, report on results, and optimize them for max ROI.

   We refer to this as a Dedicated Resource contract. Basically, we assign a team of email marketers to manage their accounts, as if they worked for the company directly. The team works in the client’s time zone, so they’re available when the client needs them.

2. Does your email marketing firm offer services for eCommerce businesses?+

   Yes. In fact, eCommerce is one of our largest market segments! Our eCommerce services include:

   Email Strategy & Audit: We audit your current email strategy and create a strategy for improving it. You’re free to use that strategy yourself with your own team or hire us to execute it.

   Email Campaign Management: We as a full-service email marketing agency, will help you select, create, execute, and manage email campaigns (email automations, monthly email sends, etc.) that will grow your eCommerce sales.

   Email Automation: We can create automated email campaigns. We created automations that grew BOIE’s revenue by 77% and created Cart Abandonment automations that grew RCJuice’s monthly revenue by 400%.

   Email Template Production: For those who want less involved services, we can design fully optimized, mobile-ready email templates that your team can use for your monthly email campaigns.

   ESP Vendor Evaluation & Migration: If your current ESP just isn’t getting the job done, We can help you find and migrate to the best ESP for your needs. We have experts in over 50 ESPs on our team. Our migration expertise was used to help RCJuice migrate to a new ESP and save $50K plus 4-5 months of downtime.

3. How do I choose the best agency for my business?+

   Finding the best email marketing company for your needs takes work. But the process usually involves 3 steps:

   1. Build a big list of right candidates.
   2. Pair down your big list of agencies into a smaller list of top candidates (usually by using reviews to filter people out and focusing on candidates who’ve gotten the results you want for businesses in your industry).
   3. Then schedule consultations with all of the top email marketing agencies until you find the right one. Start by deciding what type of you’ll need. In other words, what services do you require?

   Some email marketing companies specialize in design (email design agency) and other niche services.

   Some agencies offer a full spectrum of digital marketing services. If you want the best results possible, we highly recommend you choose an agency that specializes in just email marketing.

   Once you have your list, check for case studies of their clients and use reviews to pair your list down to the top choices.

4. Which email platforms does your email marketing agency have experience with?+

   As a Platform-agnostic email marketing agency, we work across all major email platforms—and then some. Whether you're using Klaviyo, Mailchimp, Salesforce, HubSpot, Marketo, or a more niche solution, chances are we’ve already worked with it.

   Our team has hands-on experience with over 40+ ESPs, including ActiveCampaign, Iterable, Dotdigital, Omnisend, Braze, Sendlane, and more. Unlike many email marketing firms that specialize in just one or two platforms, we bring deep technical expertise across the board.

   What truly sets us apart from other email marketing companies is our relentless focus on performance. We optimize every send for engagement, deliverability, and ROI—no matter which platform you're on. If you're switching platforms or managing multiple tools, we can help you make the transition smooth, strategic, and scalable.

5. What exactly does your email marketing agency handle for clients?+

   InboxArmy handles every part of your email marketing, so you don’t have to piece it together.

   We don’t just consult or design or hit send. We specialize in strategy, copywriting, email design, coding, testing, segmentation, automation, and deliverability. Our email agency works like an extension of yours, stepping in wherever you need us most.

   We’ve been doing this for over a decade, across 40+ platforms and 25+ industries. And we’ve seen what works and what doesn’t. So, with us, you’re getting a steady, smart program built to drive real results.

6. Can your email marketing agency fix our deliverability problems?+

   As an experienced email marketing agency, we don’t guess — we audit. Fixing deliverability issues is one of our core strengths. If your emails are landing in spam or getting ignored, we dig into the root cause — from sender reputation and authentication (SPF, DKIM, DMARC) to list hygiene, spam triggers, and engagement signals.

   Unlike many email marketing firms that offer cookie-cutter fixes, we tailor solutions based on your setup and history. Once we know what’s affecting inbox placement, we give you a clear, actionable roadmap.Many brands turn to us after other email marketing companies fail to move the needle — and stay because we deliver results. As one of the few email marketing agencies strong in both strategy and technical execution, we make sure your emails land where they should: the inbox.

7. How much does it cost to hire an email marketing agency?+

   The pricing is entirely dependent on your needs and budget.

   The minimum for our monthly managed services is $1,500 per month.

   The real consideration is how much ROI can you get from your investment. If an email marketing firm can make you more money than you’re spending on their services, then cost isn’t a factor.

   Therefore, the real question is: what are your needs and how our email marketing services company can help.

8. Do I need a full service email marketing agency? Can't I work with freelancers?+

   For some companies, freelance email marketers will be suitable. Sometimes a freelancer may be a fit based on budget. But freelancers lack the total support and reliability you get from working with an agency.

   How long has the freelancer been in business? And how many clients have they worked with? Each of our experts have experienced, addressed, and resolved every email marketing scenario that is likely to arise – and we put that expertise to work for you.

   You also have to consider the nature of freelancing. If you hire a freelancer, there’s no guarantee they’ll still be working for you 1, 3, or 6 months into the future. The moment a client comes along and offers them more money, they’ll move on.

   If you’re looking for a full service email marketing agency who have proven results, reviews from actual clients, and a track record of consistency, you may want to consider InboxArmy.