3 Email Campaigns That Grew Revenue By 335%
For Our Ecommerce Client (In 3 Months!)

Introduction

When it comes to ecommerce emails, some campaigns are more important than others. In our experience, the highest- earning email campaigns for ecommerce are Cart Abandonment campaigns, Welcome Email campaigns, and hliday campaigns. Even (and especially) for companies that sell high- ticket items. Which is why these are the first campaigns we focus on with new clients in order to improve their email marketing results.In April of this year,Sixthreezero – which sells bikes, ebikes, and related accessories – hired us to improve their email campaigns. They had issues with their previous email marketing company, and sought us out to optimize their email marketing operation. In just a few short months, we were able to achieve impressive results, including a 335% increase in revenue from the same time period the previous year!

Read on to find out how…

Six three zero - eCommerce Company

CLIENT
BACKGROUND

Sixthreezero is an online ecommerce company that sells custom-fit bicycles, ebikes, and accessories.

They were looking to work with a new email marketing agency after their previous agency made multiple mistakes on their account – including segmentation errors, list management errors, and poor template designs.

Six three zero - client

What Their Goals Were And
What They Achieved

GOALS

  • Assist with the conception, design, and coding of emails and email campaigns.
  • Increase ebike sales.
  • Create optimized Cart Abandonment and Welcome Campaigns
  • Create manual email campaigns for holidays, special events, and their newsletter.

RESULTS

  • An immediate 50% increase in revenue.
  • Generating more revenue from their Cart Abandonment campaigns in 2 months than the previous 14 months.
  • A 335% increase in revenue from the same time period the previous year.

Testimonial

Immediate increase in revenues, our return customer conversion rate increased by roughly 50%, and our open to click rates all increased. Our resources were not wasted hiring InBoxArmy."
Andrew Bowman - E-Commerce B2C Director

I searched through a number of forums and word of mouth on the web, and their name consistently came up. I did not find any negative reviews. They have been in business longer than any email marketing company that I can remember talking with.

Scope of work included: Rebuilding a full email system for a mid-sized website. This includes all of the standard flows recommended, email acquisition, promotional campaigns, weekly newsletters, and any marketing ideas our team could come up with.

I worked with the director and his designers to develop the emails that would connect with our target market. Inbox Army managed me, I literally had to keep up with how fast they work.

Andrew Bowman

E-Commerce B2C Director

Cart Abandonment Emails

Cart Abandonment Emails
We helped Sixthreezero optimize their cartabandonment campaign to convert more shoppers.

In the two days following cart abandonment, the campaign sends 5 automated emails to shoppers. One of the key changes we made to the campaign was increasing the discount towards the end of the series.

The first email is just a reminder to complete their purchase. The second email offers a $50 discount off their purchase. In the 5th email, we increased the discount to $100.

With the changes we made to the design, content, and discount offer of this campaign, we were able to generate more revenue from their Cart Abandonment campaigns in 2 months than the previous 14 months.

Cart Abandonment Email-1

  1. Informs Customer That We'v e Saved Their Cart

    The first email addresses customers by name and informs them that we’ve saved their cart. It suggests that they finish their purchase before the product runs out of stock.

  2. Customer Reviews

    The email shares two 5-star reviews from satisfied customers. The reviews demonstrate social proof and that Sixthreezero customers are happy with their purchases.

  3. Each email promotes Sixthreezero's Facebook Pedaler's group and Ridetracker app.

    In the group, customers can share their experiences with their Sixthreezero products, connect with other like-minded riders, and see how others are enjoying their products. The group also functions as a form of user-generated promotion for their products.

    With the app, customers can track their riding distance, riding time, and connect with other riders.

    The communal aspect of their offering has the potential to influence customers to make a purchase.

Results
(June 2021):

Open Rate: 77.15%
CTOR: 16.99%

Cart Abandonment Email-2

  1. Cart Expiration Reminder

    The 2nd email reminds customers that their cart has been saved but warns them that it’ll expire soon. This adds urgency that can influence customers to purchase.

  2. $50 Discount Code

    The 2nd email offers customers $50 off their purchase. Customers are more likely to finish their purchase if they can take advantage of a discount.

  3. Customer Reviews

    The email shares two 5-star reviews from satisfied customers. The reviews demonstrate social proof and that Sixthreezero customers are happy with their purchases.

  4. Promotions For Their Facebook Group Ridetracker App

    Each email promotes Sixthreezero’s Facebook Pedaler’s group and Ridetracker app.

Results
(June 2021):

Open Rate: 46.4%
CTOR: 31.17%

Cart Abandonment Email-3

  1. Sets A Coupon Time Limit

    The 3rd email informs customers that their $50 coupon will expire in 12 hours. This adds urgency to the discount which can influence customers to use their discount sooner.

  2. Objection Handling

    Sixthreezero sells expensive products. Shoppers may be hesitant to make large purchases, especially if they end up not liking the product.

    So Sixthreezero reminds customers that they have 90 days to test their purchase, and can return it if they don’t like it with no questions asked.

  3. Customer Reviews

    The email shares two 5-star reviews from satisfied customers. The reviews demonstrate social proof and that Sixthreezero customers are happy with their purchases.

  4. Promotions For Their Facebook Group & Ridetracker App

    Each email promotes Sixthreezero’s Facebook Pedaler’s group and Ridetracker app.

Results
(June 2021):

Open Rate: 49.01%
CTOR: 20.3%

Cart Abandonment Email-4

  1. Sets A Coupon Time Limit

    The 3rd email reminds customers again that their discount will expire soon.

  2. Objection Handling

    Email 4 uses their return policy again to handle potential objections.

  3. Customer Reviews

    The email shares two 5-star reviews from satisfied customers. The reviews demonstrate social proof and that Sixthreezero customers are happy with their purchases.

  4. Promotions For Their Facebook Group &; Ridetracker App

    Each email promotes Sixthreezero’s Facebook Pedaler’s group and Ridetracker app.

Results
(June 2021):

Open Rate: 47.44%
CTOR: 21.62%

Cart Abandonment Email-5

  1. $100 Discount

    Email 5 increases the offered discount to $100, and tells shoppers that the discount expires in 12 hours.

    The increased discount offer and the urgency created by the time limit was one of the factors that led to the large, immediate increase in cart. abandonment revenue.

  2. Objection Handling

    Email 4 uses their return policy again to handle potential objections.

  3. Customer Reviews

    The email shares two 5-star reviews from satisfied customers. The reviews demonstrate social proof and that Sixthreezero customers are happy with their purchases.

  4. Promotions For Their Facebook Group & Ridetracker App

    Each email promotes Sixthreezero’s Facebook Pedaler’s group and Ridetracker app.

Results
(June 2021):

Open Rate:77.15%
CTOR: 16.99%

Welcome Emails

Welcome Emails

Before working with us, Sixthreezero didn’t have any Welcome Email series. So we created a 3-part Welcome series that introduces new subscribers to Sixthreezero and all they have to offer.

The Welcome series:
  • Addresses common customer objections and concerns.
  • Shares a promotional code for $20 off their first bike purchase.
  • Introduces new subscribers/customers to the company and their story.
  • Promotes Sixthreezero’s Facebook group.
  • Shares positive reviews of their bikes from customers and publications.

The purpose of the series is to build a connection with their audience, engage subscribers, and reduce friction that may prevent customers from buying their bikes and accessories.

Manual Emails

Manual emails
We assisted Sixthreezero with the conception, design, and coding for 6 manual email campaigns per month. These emails promoted their holiday sales and other campaigns they ran to attract new customers and build their connection with existing customers.

Holidays yielded the most sales and revenue for Sixthreezero – particularly the summer time holidays like Father’s Day and Mother’s Day. So it was important that these emails:

  • Address common customer objections.
  • Share their holiday discounts.
  • Share positive customer reviews.

Independence Day Campaign

  1. 10% Off Discount

    The email promotes their 10% discount sale on ebikes immediately, above the fold. As we’ve mentioned, one of Sixthreezero’s top goals was to increase ebike sales.

  2. Bestsellers

    The email promoted two of their bestselling ebikes and invites customers to view more.

  3. Customer Review

    The email shares the same review from the Welcome series that addresses common customer concerns. Since we were trying to promote Ebike sales, addressing objections quickly was important.

  4. Pedalers Club Promotion

    The email promoted Sixthreezero’s Facebook Pedalers group. In the group, customers share their positive experiences with Sixthreezero products, which act as a form of user-generated content that can influence purchases.

    The group also shares the communal aspect that Sixthreezero offers. The prospect of being part of a tribe is another tactic that can influence sales.

Results
(June 2021)::

Open Rate: 16.31%
CTOR: 4.66%

Results

With the changes we made to their Welcome Email series, Cart Abandonment campaign, and manual email campaigns, we were able to achieve significant and immediate results for Sixthreezero, including:

  • 1

    An immediate 50% increase in revenue.

  • 2

    Generating more revenue from their Cart Abandonment campaigns in 2 months than the previous 14 months.

  • 3

    A 335% increase in revenue from the same time period the previous year.

The client saw an immediate increase in revenue by 50% thanks to Inbox Army, LLC. Their
ROI was about 26 to 1. Their workflow was described as effective and efficient - the partners communicated on a daily basis via email. Overall, the client
saw no need for improvement."
Andrew Bowman, Ecommerce B2C Director at Sixthreezero

Sixthreezero Emails

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