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Small business owners and small marketing teams (which we’ll call SMBs from now on) often face similar struggles: limited time and resources as well as the requirement to wear multiple “hats” of responsibility. Given these constraints, SMBs must be prudent with their marketing strategy and budget. SMBs’ focus should be on maximizing the marketing channels […]

It’s been more than 40 years since the first email message was sent, and the look and feel of an email have come a long way since then. These days, design and fonts play a critical role in getting your email marketing message front and center with your subscribers. And web safe fonts, in particular, […]

It’s human nature to love interaction that inspires purpose and creativity. As opposed to plain PowerPoint slides, we embrace visually rich presentations more. This same idea holds true in the world of email marketing. That’s why email marketers and their email marketing templates have transcended to a world of interactivity in email. Why Add Interactivity […]

ALERT: Mother’s Day is May 14th! Mother’s Day is that wonderful time of year where we commemorate all the selfless love and tireless efforts of our Moms — and marketers try to find the right tone to generate maximum revenue. Think it’s worth your while to put your best foot forward in your email marketing? […]

CLICK BAIT ALERT! Forgive my tongue-in-cheek headline here, but this is a common question I receive. The truth is there is no universal “best” time or day to send an email. The best time to send an email is the time that your readers and your customers want to receive them. And that time could […]

Every email you send affects your deliverability either in a positive or negative way. There are two general types of emails: Marketing Emails and Transactional Emails:  1. Marketing emails include “mass” message with the purpose of promoting a product or service. (This is also an important distinction in terms of anti-spam laws.) 2. Transactional emails […]

If you’re an email marketer, you’ve been there before—The sheer terror of having to hit the ‘SEND’ button. “Is the email good enough? I hope the links work and the images render properly. I hope it lays out well on mobile…” That ‘SEND’ button is powerful and fear-inducing. And despite all the tests, edits, proofs, […]

Email marketing is a vital element of an effective marketing strategy. And something that is vital should be adequately orchestrated. But not all businesses have enough time and resources to plan and manage their email marketing campaigns. That is where your email marketing campaigns’ soul mate, an email marketing agency comes into the picture. But […]