Get Over Send-o-Phobia! An Email Campaign Checklist to Ensure Your Email is Awesome

Written by: Chris Donald
Chris is Managing Partner at InboxArmy and has more than 25 years of experience in email marketing

If you’re an email marketer, you’ve been there before—The sheer terror of having to hit the ‘SEND’ button.

“Is the email good enough? I hope the links work and the images render properly. I hope it lays out well on mobile…”

That ‘SEND’ button is powerful and fear-inducing. And despite all the tests, edits, proofs, etc., we can sometimes overlook a glitch or two. So, that fear is palpable!

The best way to alleviate the fear is to follow a process, or better yet, a checklist.

Our friends over at Campaign Monitor put together this Email Campaign Checklist that we think is amazing and worth passing along to you.

email campaign checklist
Source: Campaign Monitor

 

Need help with your email marketing campaigns beyond this checklist? InboxArmy provides varied email campaign services, and they can help you create and manage entire email marketing campaigns for you.

In other words, let us worry about pushing the ‘SEND’ so you don’t have to!

About Author

Chris sent his first email campaign in 1995. He’s worked directly with Fortune 500 companies, retail giants, nonprofits, SMBs and government agencies in all facets of their email marketing and marketing automation programs. He’s also a BIG baseball fan, loves a good steak, and is mildly obsessed with zombie movies. For more information follow him on linkedin

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