Category: Email Marketing

Email marketing is a powerhouse when it comes to reaching mass audiences and nurturing customer relationships. But executing effective campaigns requires more than just hitting “send” — it demands expertise and strategic finesse.

That’s why many businesses partner with dedicated email marketing agencies. But how much does professional email marketing cost from an email marketing agency?

On average, email marketing agencies charge between $2,500 to $10,000 per month, or more.

The cost of hiring an email marketing agency isn’t a one-size-fits-all scenario. It varies based on several factors, and email marketing agencies offer various pricing models tailored to different client needs. Let’s help you decode the world of email marketing agency pricing.

How Much Does It Cost to Hire an Email Marketing Agency?

The price you receive from an email marketing agency will depend on a myriad of factors, including the scope of services, campaign complexity, subscriber list size, and industry expertise.

A great example of the range this myriad represents is this: The cost of crafting a single email can range between $250 and $1,000, depending on length and quality of content and content.

Email marketing agencies employ a variety of pricing models, including these popular pricing structures:

– Per Hour

– Per Project (one time setup)

– Retainer Service (scope-based)

– Revenue Share

– Hybrid Model

Email Marketing Agency Pricing Per Hour

The hourly pricing model is generally offered by freelancers and is based on time spent rather than specific deliverables. Often, you’ll find freelance email marketers who offer their services on platforms like Upwork and Fiverr charge between $15 and $40 per hour. Depending on the expertise and range of services offered, these rates can climb up to $250 per hour or more.

It may seem simple, yet many established email marketing agencies forgo using hourly rates because these rates often reflect factors like experience level or geographical location rather than the true value added to your business.

This model can be more cost-effective but can also become costly because tasks may require more time than anticipated, leading to unexpected, more expensive invoices.

Email Marketing Agency Pricing Per Project

The “Per Project” structure, like all other structures, has pros and cons.

The benefit of this approach is straightforward: you receive a complete quote upfront for the entire project, minimizing the risk of unexpected costs. With a clear payment agreement, you know how much of your budget to allocate and exactly what deliverables to expect and when.

This pricing approach is typically employed for specific tasks like setting up one-time automations–your welcome emails, onboarding flows, or cart abandon emails, for example. Costs vary, of course, by complexity and scope, but you can expect the setup of a 3-email automation to cost in the range of $1,000 to $5,000.

This approach is more predictable and more transparent than billing by the hour. One potential drawback here is the possibility of project delays, which can impact the timelines of your desired deliverables.

Email Marketing Agency Pricing Scoped-based (Retainer Service)

In a retainer service pricing model, pricing is a predetermined flat rate based on a defined scope and volume of work that’s expected over a period of time.

Many email marketing agencies favor this approach, especially for clients who require ongoing monthly email marketing campaign management. Why?

The retainer model allows for agencies to develop deeper relationships with their clients, leading to better communication, mutual understanding, and alignment to goals. Clients benefit from this dedicated level of access to continuous support and expertise from the agency.

Generally, retainer fees for email marketing services typically fall within the following range:

Small to Mid-Sized Businesses: Retainer fees typically start at around $1,000 to $3,000 per month for smaller businesses or those with straightforward, smaller volume email marketing needs.

Mid to Large-Sized Businesses: Medium to large businesses with more complex email marketing strategies and larger subscriber lists and email volume needs can expect retainer fees ranging from $3,000 to $10,000 per month or more.

Email Marketing Agency Pricing by Revenue Share

In a revenue share model, the agency charges a percentage of the revenue generated directly from email campaigns. This model aligns the agency’s incentives with the client’s business objectives, in theory motivating the agency to optimize campaigns for maximum effectiveness and conversions.

This method isn’t as popular as you might think. Attributing revenue directly to email marketing can be complex due to existing traffic and revenue sources and therefore creates a murkier picture that can be fought over in terms of how much revenue should be shared. The sharing percentage can also vary depending on industry, campaign complexity, and expected outcomes.

Email Marketing Cost of Hybrid Models

The hybrid model, as the name suggests, combines elements from different pricing models mentioned earlier.

Let’s say, a client pays a fixed retainer fee to ensure ongoing support and access to the agency’s services. On top of that, there are additional charges for specific projects or campaigns that fall outside the retainer scope.

This approach offers flexibility, allowing you to customize your service package based on your client’s unique needs and the demands of individual projects.

Another popular hybrid model combines elements of fixed pricing with performance-based incentives. 

Clients typically pay a base monthly fee (fixed price) for essential services, such as campaign management, email design, and reporting. Additionally, there may be a commission-based component tied to performance metrics, such as revenue generated from email campaigns.

For example, an email marketing agency might structure its hybrid model with a fixed monthly fee of $3,000 plus a commission of 5% on all revenue generated above $50,000 from email-driven sales. 

This incentivizes the agency to maximize campaign effectiveness and directly ties its compensation to the client’s success.

The hybrid model offers clients cost predictability combined with performance-driven outcomes, making it a compelling choice for businesses seeking results-oriented email marketing services.

The Realistic Costs of an Email Marketing Agency

You’re going to encounter a wide range of pricing models and options when researching email marketing agency options. The questions you’ll have to answer for yourself are the balance between cost and quality. After all, you may find an agency that offers a retainer service for as low as $500 per month.

To understand the rationale behind all of these pricing models, it’s crucial to also understand the makeup of a proficient email marketing team. Typically, a solid email marketing team comprises three to five specialized roles:

– Strategist or Success Manager

– Email Designer

– Email Developer

– Platform/Email Operations Expert

– Quality Assurance (QA) Specialist

You can also throw in a copywriter as a dedicated or shared role across your marketing function. 

It’s unrealistic to expect one person to excel in all of these roles–or have the time to cover all of these roles. Even if someone claims to possess diverse skills, they may overlook crucial details or fail to recognize their own mistakes.

Reputable agencies charge higher fees because they employ a team of experts in each of these specialties and assign these experts to your account. Assuming 

The reason reputable agencies charge higher fees is that they employ a team of three to five skilled marketers dedicated to each account. The average salary of one email marketing manager can be around $91,000 per year. Do the math.

Yes, these costs will be spread across multiple accounts. That’s what enables agencies to charge a reasonable rate and still offer a team-focused approach to your email marketing program needs. If you see an agency offer a remarkably low price, it’s likely indicative of a high volume of accounts each member of your agency team is managing simultaneously.

Ultimately, understanding the underlying costs and resources involved will determine the true value of partnering with an email marketing agency.

Let’s assume each team member earns around $2,500 per month.

What Impacts Email Marketing Prices?

In addition to human capital, email marketing agency pricing is influenced by a number of other factors, including:

Service Offerings

The range of services offered by email marketing agencies can vary widely. Basic packages typically include email campaign design, automation setup, list management, and analytics. If you want more comprehensive services, you may be also looking at content creation, A/B testing, segmentation strategies, and advanced reporting.

Experience and Expertise

Agencies with a proven track record and specialized skills in email strategy, creative design, copywriting, and advanced automation techniques typically command higher rates. The value of their expertise often translates into more effective campaigns, improved deliverability, and better ROI for clients.

Campaign Complexity

The complexity and scale of your email campaigns will directly impact pricing. For instance, a simple monthly newsletter sent to a small subscriber list will cost less than a sophisticated, multi-segmented campaign targeting a large audience with personalized content.

Factors that affect the complexity of your email campaigns could be the number of segments, level of personalization, frequency of sends, A/B testing, integration with other marketing channels, and more.

Platform or Email Marketing Software Used

The choice of an email marketing platform or software can also influence pricing. Some platforms are more robust and more time-consuming to use than others and may factor in the pricing of retainers, hourly rates and more.

Some agencies also will specialize in and/or resell a specific email service provider, and therefore offer preferred pricing for their “preferred” platform and higher rates for other platforms. (This is a question you should ask if you find a potential agency partner pushing one platform over others.)

Subscriber List Size

Subscriber list size in and of itself may not play a role in pricing. But with a larger list comes more email marketing program complexity, more email send volume, more infrastructure requirements, more strategy, and more audience management requirements–all of which can factor into pricing.

Frequency of Campaigns

How often you plan to send out campaigns matters. Agencies might charge differently for a few monthly campaigns versus weekly or daily campaigns.

Additional Features

Some agencies offer add-on services, such as marketing automation integration, CRM synchronization, or custom API development. These extras can add to the overall email marketing agency cost.

Frequently Asked Questions (FAQs)

1. How much of your marketing budget should you allocate to email marketing?
   

Email marketing platforms generally do not represent a huge cost to your bottom line, especially compared to other, more expensive acquisition-focused marketing channels. As a general guideline for most businesses, you should expect to allocate no more than 10% of your total marketing budget to email marketing, inclusive of your agency services.

2. How is email marketing cost calculated?

Email marketing costs are typically calculated based on various factors, with the average cost per email ranging from $250 to $1,000. Total pricing is influenced by campaign complexity, scope of work, size of the subscriber list, and desired services. Additionally, agencies may offer different pricing models, such as flat-rate packages, pay-per-email, or retainer-based agreements, tailored to meet specific client needs and objectives.

3. How much does email marketing cost for a large company?

Large enterprises with extensive subscriber lists and complex campaigns can expect to pay upwards of $10,000 per month or more. This investment covers expenses related to email campaign management, automation, content creation, analytics, and ongoing optimization efforts to drive engagement and conversions. However, the actual cost can be tailored based on the company’s budget and desired outcomes.

As you go through the process of evaluating an email marketing agency, ask yourself:

• What are your email marketing needs?
• How will an email marketing agency help you solve for those needs?

From there, you should expect an email marketing agency to provide you with proven results along with the support and reliability of a team of resources.

Brevo (formerly SendInBlue) is a popular email marketing platform offering fantastic features for small and medium businesses. It is easy to use, and the pricing plans are designed to be flexible enough for all kinds of companies. This article will explore Brevo’s pricing and discuss the right plan for you.

But first, let’s look at the top features.

What are Brevo’s (SendInBlue) main features?

Brevo has a lot of features to help you build long-lasting customer relationships.

Email Designing

Build professional newsletters in minutes: Brevo offers a user-friendly email designing tool to create professional and engaging newsletters. Whether you are an experienced designer or a beginner, you can get started right away without any coding skills.

In-built image editing: Integrated image editing feature allows you to easily crop, resize, and optimize your images right within the platform, ensuring that your emails always look professional.

Template Gallery: If you’re running short on time or need some inspiration, Brevo’s extensive template gallery is at your disposal. With pre-designed templates that can be customized to suit your brand and message, your email creation process just got much easier.

Automation, Personalization, and Segmentation

Welcome new contacts: Create customized welcome emails to greet new subscribers. This establishes an initial connection with your audience and sets the tone for future communication.

Personalize content based on behavior and interests: Group your subscribers based on their behavior and preferences. Allows for a more personalized approach in your marketing strategy, enhancing content relevance for each subscriber.

Smart Segmentation: Segment your audience based on their activity, such as email opens, link clicks, and purchase history. Also, leverage lead scoring to gauge their interest.

Win Back Emails: Losing subscribers from time to time is inevitable. With Brevo’s ‘win back emails‘ feature, you can reach out to these subscribers with tailored messages to re-engage and retain them in your list.

Marketing Assets

Sign-Up Forms: Customizable sign-up forms you can embed on your website, blog, or social media pages. These forms are on-brand, mobile-responsive, and paired with double opt-ins. Collect the right information and organically grow your mailing list.

Landing Pages: Create stunning, high-converting landing pages within minutes. Include engaging content, compelling call-to-action, and sync with Google Analytics to track traffic. Once done, preview and publish with your domain.

Facebook Ads: Reach a wider audience and attract potential subscribers with targeted Facebook ads. Choose your target audience, set the ad’s parameters, and design your ad. Then, track the effectiveness of your campaigns with Brevo’s robust analytics.

Streamlined Management

Meetings: Create your booking page with a few clicks. Set the meeting type and create the meeting link. You can place this link anywhere and monetize your meetings to get paid. Brevo lets to define no-show, cancellations, and late-show policies.

Custom deal pipelines: Customize your deal stages to align with your unique sales cycle. This accurately reflects the deal progression, providing an eagle-eyed overview of all opportunities. Prioritize effectively, strategize for maximum revenue, and save time with automation for routine tasks.

Email API: Achieve the best possible deliverability for urgent transactional emails. Brevo can handle 120,000 emails a minute. You can set up custom event tracking, process email replies with parsing webhooks, and analyze stats from deliverability reports.

Omnichannel Communication

SMS Marketing: Set up your SMS marketing campaigns in minutes. Segment your contacts based on various criteria such as location, personal preferences, and purchase history. Moreover, you can track SMS performance, gaining insights and tweaking them for improved results.

Whatsapp Campaigns: Create engaging Whatsapp campaigns within 1024 characters with relevant CTAs, emojis, videos, images, etc. You can directly manage all replies within Brevo itself. Create intelligent delivery workflows based on customer journeys.

Live Chat: Create and customize chat widgets and add them to your website in a few clicks. Keep a tab on customer updates with prompt notifications. Then, continue conversations long after they close their tabs with automatic CRM sync.

Sendinblue Pricing, Platforms, and Plans  

Brevo plans are divided into 4 platforms based on the capabilities you need. Here are the details of the plans you get under each platform.

Brevo Marketing Platform

If your main emphasis is on email, then it’s Marketing Platform is the perfect option. Sendinblue email marketing services offer all the tools and features needed to carry out effective email campaigns, making it a robust solution for achieving your email marketing goals.

Brevo Marketing Platform Plans Comparison Table

Brevo Marketing Platform Plans Details

Free Plan

The Free Plan is an excellent starting point, allowing you to delve into the workings of Brevo before fully committing. It gives access to basic features, such as Customizable email templates, a drag-and-drop editor, Transactional emails, SMS, and WhatsApp campaigns. But note that you only get access to 300 emails daily, even though there can be unlimited contacts. If you need more, upgrade to one of the following paid plans. However, Brevo branding will be included in this plan, and there’s no way to remove it.

Starter Plan

Starting at $25 per month, the Starter Plan is ideal for growing businesses. It offers all the features of the Free Plan, with some advanced ones like reporting & analytics and Email support. You also get access to 20k emails per month, and there is no daily sending limit and unlimited contacts. You even have the option of removing the Brevo branding. But it is an add-on for $12 per month. Marketing automation is limited to 2,000 contacts.

Business Plan

The Business Plan is designed for marketing managers and eCommerce pros, priced from $65 per month. In addition to the Starter Plan features, it offers vital features like marketing automation, A/B testing, advanced statistics, multi-user access, send time optimization, and phone support. This plan is ideal for larger teams seeking to optimize email campaigns, gain deeper insights, and enhance collaboration. You don’t need an add-on to remove the Brevo branding, as it is already included. And there is no limit to the number of contacts in marketing automation. Multi-user access is available as an Add-on.

BrevoPlus Plan

The BrevoPlus Plan is custom-priced and designed for large organizations with unique needs. It offers everything in the Business Plan, plus enterprise-grade security, advanced integrations, sub-account management, tailored onboarding, personalized support, and a flexible contract. Multi-user access is a standard feature, and a dedicated IP is available as an add-on. This plan perfectly matches larger organizations seeking a robust, scalable, and customizable email marketing solution with exceptional support and flexibility.

Which Brevo marketing plan is suitable for you?

The Starter Plan is ideal for small or one-person teams looking to start email marketing campaigns. The Business Plan is the perfect choice for larger teams seeking to optimize and gain deeper insights into their campaigns. While the BrevoPlus Plan is designed for large organizations with unique needs requiring a highly customizable and scalable solution.

To select the right plan for you, answering the following questions can be a good starting point:

• What is the size of your email list?
• How many people need access to the Brevo platform?
• Do you require enterprise-grade security?
• Do you need advanced integrations with third-party apps?
• Is there an onboarding process that needs to be tailored to your organization’s specific needs?
• Do you need personalized support from the Brevo team?
• Are you looking for a flexible contract to meet your organization’s needs?
• Is it essential for you to remove Brevo branding from your emails?

Once you have answered these questions, deciding which plan is perfect for your needs will be easier. Remember that you can always upgrade or downgrade your plan as and when needed.

Brevo Conversations Platform

Brevo Conversations Platform transcends the boundaries of traditional customer interaction, bringing all your conversations under one roof. Whether it’s a chatbot, live chat, Instagram, Facebook, or WhatsApp, it lets you connect with customers on their preferred channels. You can manage and respond to all messages in one inbox, streamlining your communication and enhancing customer experience.

Brevo Conversation Platform Plans Comparison Table

Brevo Conversation Platform Plans Details

Free Plan

A great way to discover Brevo at no cost. The plan is limited to one user but offers unlimited chats, a website chat widget, and complete access to conversation history. It also includes iOS and Android mobile apps for managing conversations on the go. To enhance functionality, third-party plugins are supported, and the inbox feature allows for email and live chat. It is ideal for individuals or small businesses looking to explore Brevo’s capabilities.

Pro Plan

This plan is designed to scale your real-time customer communication. Priced at $15 per user per month, it includes a 30-day free trial with no credit card required. It also consists of all features of the Free Plan, plus integration with Facebook, Instagram, and WhatsApp for broader reach. Includes a chatbot for automated responses and targeted messages, a visitors list with detailed information, and a reporting system with chat ratings. The form and lead-capture bot help streamline lead generation while saved replies enhance efficiency. It also has Brevo Phone support for quick assistance.

Which Brevo Conversations Plan is suitable for you?

Brevo offers the right plan for all kinds of businesses. If you’re an individual or a small business looking to get started with Brevo, the Free Plan is your best option. It gives you access to all basic features without any commitment.

For larger teams looking for deeper customizations and automation, the Pro Plan might be better suited. The ability to increase the number of user seats helps to ensure scalability, while instant integration with popular messaging apps like Facebook and Instagram opens up a whole new audience. Additionally, the reporting feature allows to evaluate customer experience and track engagement.

Brevo Sales Platform

Brevo’s Sales Platform is a game-changer for business acceleration. It aids seamless tracking of deals, ensuring nothing slips through the cracks. With its sales pipeline, you can monitor the progress of deals, observe trends, and make data-driven decisions to optimize your sales strategy. You can also host digital meetings and collaborate seamlessly with teammates.

Brevo Sales Platform Plans Comparison Table

Brevo Sales Platform Plans Details

Free Plan

A fantastic option to get started with at zero cost. It offers unlimited users and contacts, making it perfect for businesses of any size. The plan includes 50 open deals and a single deal pipeline to help manage your sales processes. In addition, task management features help you stay organized, while the meeting scheduling tool ensures that no critical meetings slip through the cracks.

Pro Plan

The Pro Plan is engineered to accelerate your sales growth. For $12 per user per month, it offers everything included in the Free plan and many additional features. This includes unlimited open deals and deal pipelines to manage your sales in the growth stage. The sales automation feature streamlines your processes, while advanced reporting provides actionable insights. Phone support is also readily available. Designed for businesses seeking to maximize their sales potential with robust and efficient tools.

Which Brevo Sales Plan is suitable for you?

Your choice of plan depends on the size and needs of your business. Small businesses or startups can get by just fine with the Free Plan, while growing companies may require additional features in the Pro plan.

Choose the Free plan if you:

• Have a small business with at most 50 deals.
• Need basic features such as task management, contact database, and meeting scheduling.
• Don’t require additional sales automation or advanced analytic tools.

Choose the Pro plan if you:

• Need more robust features like unlimited open deals and deal pipelines for greater scalability.
• Require sales automation and advanced analytics for better insights.
• Need access to phone support and personalized customer service.

Brevo Transactional Emails

Brevo also includes a dedicated platform to manage your transactional emails. This tool is invaluable for businesses that send high volumes of system-triggered emails, such as order confirmations, password resets, or user notifications. You can access features encompassing robust delivery infrastructure, detailed analytics, and advanced email template builders. You’ll only pay for what you send, providing scalability and flexibility to businesses of all sizes.

Top features of Brevo Transactional Emails

RESTful APIs, SMTP, webhooks

With Brevo Transactional Emails, integration is a breeze. With RESTful APIs, SMTP, and webhooks, you can quickly incorporate the platform into your existing systems. Plus, robust delivery infrastructure ensures your emails land in the inbox, not the spam folder.

Email tracking and analysis
It also has powerful email tracking and analysis that deliver robust, data-driven insights. You can monitor your email performance in real-time via open and click-through rates to bounces and spam complaints.

Dynamic templates
Brevo’s transactional emails also come with a dynamic drag-and-drop editor. This intuitive tool allows you to optimize your messages, ensuring that your emails are concise, impactful, and easy to digest.

Unlimited log retention
Each business has its data privacy requirements and policies. Hence, Brevo allows you to customize your log retention period to match your needs, giving you complete control over your data management practices.

Email support
Brevo Transactional Emails boasts a dedicated, approachable, and experienced customer care team available around the clock via email.

Brevo Transactional Emails Pricing Table

Summary

Brevo (formerly known as SendInBlue) is one of the best email marketing tools. With multiple platforms under a single roof, you get more bang for your buck than many competitors. We hope this guide gave you a fair idea of the sendinblue pricing details and the plan that is apt for you. 

If you are still confused or exploring other ESPs too then check out:

Mailchimp Pricing
ActiveCampaign Pricing
Omnisend Pricing
Klaviyo Pricing

Email marketing is one of the worst-kept secrets of the digital marketing era. Simply because of the insane ROI it provides – $36 for every $1 spent. 

As reported by Litmus, here’s the ROI for different industries:

• Retail, e-commerce, and consumer goods: 45:1
• Marketing, PR, and Advertising agency: 42:1
• Software and technology: 36:1
• Media, publishing, events, sports, and entertainment: 32:1

Of course, this only holds if you have the right resources with proven capabilities and expertise – including your email marketing agency choice.

But with so many email marketing agencies present today, where do you begin?

In this blog, we help you dive right in with the list of the Top email marketing agencies. Let’s get started!

Our Criteria For Selecting Top Email Marketing Companies

To ensure our list of Agencies stands up to scrutiny we adopted a rigorous selection criterion that emphasizes specialized excellence.

The idea?

 We only sought out agencies for whom email marketing isn’t merely a side offering but the core of their expertise.

We did this to guarantee that the agencies spotlighted here don’t just include email marketing in their roster of services but are true leaders in the field. Our focus remained on identifying those agencies that have honed their skills and dedicated their resources to understanding and executing effective email campaigns.

Top Email Marketing Agencies

10) InboxGroup

Pricing: Contact them – Custom Pricing
Major Clients: RC Juice, BOIE USA, Bear Fox Marketing
HeadQuarters Location: Dallas USA
Experience: 10+ Years

InboxGroup, operating as part of InboxArmy, one of the best email marketing companies in the US with a wide range of offerings. This agency’s holistic approach, spanning strategic planning to effective execution, distinguishes it in the email marketing landscape.

Where They Excel

• Managed Email Marketing
• Email Marketing Strategy
• Email Marketing Creative and Development
• Marketing Automation
• Custom ESP Integration
• Mobile Email
• Email List Management
• Email Deployment

Key Industries They Serve

• Travel and Hospitality
• Digital Marketplaces
• Music and Entertainment
• Fashion and Apparels
• FMCG
• Technology
• Banking and Insurance
• Gaming
• Online Marketing

Key Strengths

Development of ROI-driven email programs, displaying their commitment to fostering business growth and contributing to enhancing their clients’ bottom line.

Operation as an ESP-agnostic email marketing firm, offering flexibility to cater to diverse client needs and systems without vendor constraints.

Proficient management and nurturing of client relationships, emphasizing customer retention and brand awareness in their marketing strategy.

Expanding clients’ digital footprints by integrating email marketing with social media, broadening their audiences and enhancing their online presence.

InboxGroup’s balance between quality and affordability truly sets it apart. They provide a feature-rich service that remains user-friendly and reasonably priced, ensuring that a broad range of clients with varied needs and budgets can benefit from their expertise.

This commitment to affordable quality and their flexible, customer-centric approach make InboxGroup an industry-defining email marketing agency.

9) Holistic Email Marketing

Pricing: Contact them – Custom Pricing
Major Clients: BARCLAYS, Facebook, Pandora, Ralph Lauren, Kate Spade
HeadQuarters Location: London
Experience: 10+ Years

Meet Holistic Email Marketing, one of the top email marketing companies, has redefined email marketing by taking a comprehensive approach centered on customer journeys.

Their magic formula? Melding data, technology, strategy, creativity, personalization, and psychology into a unified force. This unique approach positions them as an agency that’s more than just about open rates and click-through percentages—it’s about delivering tangible results.

Where They Excel

• Email Marketing Consulting
• Email Deliverability Audit
• Email Marketing Vendor Selection
• Email Marketing Optimization
• Email Marketing Strategy & Audit
• Training and Workshops

Key Industries They Serve

• Digital Marketing services
• Beverages
• Travel and tourism
• Insurance
• Events management
• Online marketplaces
• Charities
• Direct Marketing

Key Strengths

Guided by Kath Pay, a recognized authority with over two decades of experience, a ten-year tenure on the UK DMA Email Marketing Council, and a prominent role judging the DMA Awards.

Proven track record of developing effective eCRM and comprehensive email marketing strategies that go beyond conventional measures and drive solid outcomes.

Kath’s contributions were recognized with the EEC’s Thought Leader of the Year Award in 2021, and being a finalist in 2019 speaks volumes about the respect she garners in the industry.

Kath’s best-selling book, “Holistic Email Marketing: A practical philosophy to revolutionize your business and delight your customers”, underscores the agency’s commitment to educating and empowering its clients.

Stand-Out Quality

Holistic Email Marketing shines through Kath Pay’s dedication to disseminating knowledge. Beyond leading the agency, Kath’s role as the principal trainer for Econsultancy and her engagement with platforms such as IDM, Digital Doughnut, B2B Marketing, and Marketers showcases her commitment to education in the field. 

This dedication to spreading knowledge and honing the skills of countless individuals and organizations sets Holistic Email Marketing apart from other agencies.

Kath Pay, an industry titan, steers the ship with an unwavering focus on the holistic customer journey, making this agency a standout.

8) Email Monday

Pricing: Contact them – Custom Pricing
Major Clients: AEGON, Unilever, Roche, KLM, Heineken.
HeadQuarters Location: Netherlands
Experience:  10+ Years

Where They Excel

• Email marketing strategy
• Email Service Provider selection
• Email design and production
• Email Campaign Optimization
• Customer Loyalty & lead nurturing campaigns
• Opt-in List Growth
• Email Campaign Review
• Training, coaching, and Workshops
• Writing: Articles, Reports, and White papers

Key Industries They Serve

• Insurance and Asset Management
• Consumer Goods
• Healthcare
• Airlines
• Beverages

7) RPE Origin

Pricing: Contact them – Custom Pricing
Major Clients: Skype, Capital One, FeedX, Nestle, Legalzoom, Verizon
HeadQuarters Location: Los Angeles, CA, USA
Experience: 10+ years

Say hello to RPE Origin, one of the top email marketing agencies in USA that’s carving out a unique space for itself..

Built on a solid foundation of strategic thinking, versatile execution, and comprehensive insights, RPE Origin is about delivering consistent results while setting its clients on the path to ongoing success.

Where They Excel

• Email Strategy & Planning
• Content & Messaging
• ESP Migration
• Technology Services
• Email Platform Optimization
• Data Activation
• Communication Development

Key Industries They Serve

• Communication technology
• Consumer Discretionary
• Financial services
• Retail Banking
• Transportation & Courier
• Food and beverages
• Industrial Services

Key Strengths

Fostering a technology-agnostic approach, ensuring smooth integration into various marketing environments – a testament to their flexibility.

A team comprising top-notch subject matter experts, each with a deep well of experience from projects across diverse verticals.

A unique service model that combines low overheads with high-quality experts, resulting in efficient and effective solutions for diverse clients across multiple marketing program scales.

Boasting a broad skill set, from design, illustration, and animation to crafting compelling communications that perfectly balance originality and familiarity.

Their formidable experience with RFPs, migrations, and technical aspects across industries makes them stand tall in the field.

Stand-Out Quality

RPE Origin’s heart beats for one thing – understanding, improving, and acting on customer engagement. They lean heavily into insights and analysis, refining and optimizing their strategies ceaselessly.

The most striking quality, however, is their people-centric approach. Despite being able to navigate the intricate digital landscape with finesse, they never lose sight of the people they’re serving – their clients.

This harmonious blend of technology and human touch makes RPE Origin a trailblazer in email marketing.

6) Lets Talk Strategy

Pricing: Contact them – Custom Pricing
HeadQuarters Location: London
Experience:  10+ years

When it comes to boosting profitability through top-notch digital marketing strategies, one name stands out:

Let’s Talk Strategy, one of the top-notch eCommerce email marketing firms based in London and Lisbon, boasts rich experience collaborating with small and large brands across a wide range of industries in the B2B and B2C arenas.

Where They Excel

• Email Strategy
• Marketing Strategy
• Customer Behavior Analysis
• Training & Workshops
• Thought Leadership
• Public Speaking

Key Industries They Serve

• Energy
• Hospitality
• Travel
• Fashion and Retail

Key Strengths

They are renowned for delivering marketing consultancy services to organizations throughout Europe, making them a key player in the international market.

Their focus is on crafting top-tier strategies and making a tangible contribution to an organization’s bottom line.

Guided by Jenna Tiffany, Founder and Strategy Director, a Chartered Marketer, and a Fellow at the IDM, known for designing best-in-class online marketing strategies and campaigns.

A proven track record of providing a substantial return on investment both in the UK and internationally.

Stand-Out Quality

At the crux of Let’s Talk Strategy’s uniqueness is its knack for blending traditional techniques with groundbreaking approaches under the astute leadership of Jenna Tiffany.

Her unyielding dedication to enhancing the profitability of clients by delivering successful strategies truly sets this agency apart.

With this distinctive mix of innovation and expertise, Let’s Talk Strategy has firmly cemented its place as a key player in the email marketing landscape.

5) Action Rocket

Pricing: Contact them – Custom Pricing
Major Clients: Trainline, Henkel, American Express, BBC
HeadQuarters Location: London
Experience: 10+ years

Based in London, Action Rocket, one of the premium email marketing agencies, stands out in the email industry in 2024. This enthusiastic team of marketers, designers, copywriters, and coders combines their talents to create award-winning global marketing campaigns.

Where They Excel

• Campaign Strategy
• Campaign Design
• Campaign Development
• Email Design Systems
• Workshops and Training
• Creative Services
• Strategic Storytelling
• Email Campaign Creation
• CRM Program Creation

Key Industries They Serve

• News and Broadcasting
• Banking and Finance
• Beverages
• Fashion and Clothing
• Casual Dining
• Travel and Leisure
• Gaming and Entertainment

Key Strengths

Their distinctive approach goes beyond service provision, focusing on strategic thinking, creative ideas, and thoughtfully designed customer journeys.

A strong commitment to understanding clients’ challenges, primary goals, and vision helps them provide bespoke support and impactful solutions.

Catering to a diverse clientele that includes brands, marketing agencies, and email service providers by creating meticulous strategic content plans and digital campaigns that align with each client’s unique needs.

A persistent culture of staying up-to-date with the best practices in the field, including the latest in HTML, CSS, mobile, accessibility, and responsiveness.

Stand-Out Quality

What makes Action Rocket stand out is its unique blend of strategic, goal-oriented approach and boutique, the custom-tailored experience they offer.

Their knack for integrating creativity with technical expertise and keeping themselves updated with the latest trends ensures their clients get the cream of the crop in email marketing.

With their focus on tailor-made solutions and a firm finger on the pulse of technical advancements, Action Rocket emerged as a distinguished player in the email industry in 2024.

4) Rejoiner

Pricing: Core: Plan $25/mo & Scale Plan $1500/mo
Major Clients: Bavsound, Motherdirt, Triumph
HeadQuarters Location: Boston, Massachusetts, United States
Experience: 10+ Years

As one of the top email marketing companies for eCommerce in the USA, Rejoiner has mastered the art of turning passive browser interactions into rewarding customer relationships with their wide array of tools.

Where They Excel

• Testing & Optimization
• Copywriting
• Deliverability Monitoring
• Content Strategy
• Day-to-Day Management
• SMS Production
• Retention Strategy
• Email Development
• Performance Reporting

Key Industries They Serve

• E-commerce
• Retail
• Wood and Furniture
• Direct Marketing
• Nutrition
• Sports Equipment
• Fashion
• Beverages

Key Strengths

A unique lifecycle email marketing software forms the core of Rejoiner’s approach. This intuitive tool helps online retailers recapture potential customers who might have abandoned their shopping carts, emphasizing their commitment to maximizing client revenue in a nuanced and proactive way.

A team of email marketing specialist with a combined experience of 40+ years, whose synergistic blend of innovation and efficiency has led to an average increase of last-click revenue from email and SMS marketing by 30% or more.

A battle-tested methodology is tailor-made for each client’s unique needs. This has guided over 300 brands to make email a steady and reliable revenue stream, highlighting Rejoiner’s versatile expertise.

Impressive consulting services provide hands-on guidance, giving businesses the practical skills required to navigate the complex world of email marketing.

Stand-Out Quality

Rejoiner shines bright in the industry, not just for its unique software and strategic approach but also for its consulting services that offer hands-on guidance to businesses. Their commitment to making a tangible difference is evident in their proven track record of achieving up to a 30% increase in email revenue for clients. With over 500 brands seeking their services, Rejoiner stands tall as an industry leader in 2024.

3) Smartmail

Pricing: Contact them – Custom Pricing
Major Clients: bROWZE, Choxi, Millers Woman, Digital Supply USA, Lowes, and Sunski
HeadQuarters Location: New York, USA
Experience: 10+ Years

Established as one of the top email marketing companies for eCommerce in the USA, SmartMail’s vast expertise spans diverse areas, offering solutions for campaign management, automation, and list growth. Their adaptability and breadth of knowledge have made them a force to be reckoned with in the industry in 2024.

Where They Excel

• Campaign Management
• Automation Setup
• Email Audit (Free)

Key Industries They Serve

• Technology and Gadgets
• Fashion and Retail
• Petcare
• Automobiles
• Home Decor
• Books and stationery

Key Strengths

Offering two cornerstone solutions: a robust campaign management solution providing continual oversight to ensure the successful implementation of a client’s monthly email strategy and an Automation Setup solution offering a one-time service to introduce or optimize email automation and flows.

The flexibility allows businesses to order custom campaigns on demand, thereby accommodating fluctuating market demands without the constraints of long-term commitments.

Efficient delivery timelines, with a maximum of four days for a single campaign and seven days for automation setup, underlining their commitment to timely service delivery.

A transparent and straightforward pricing structure, with a ‘pay for what you get’ policy, ensures clients are charged only for services availed.

Stand-Out Quality

The stand-out quality of SmartMail is undoubtedly its transparent pricing structure. Their commitment to offering value for money is evident in their ‘pay for what you get’ policy, charging a flat fee per email campaign and newsletter, and for the one-time setup of automation. This level of financial transparency, combined with their comprehensive services and flexibility, sets SmartMail apart in the email industry in 2024.

2) Inbox Collective

Pricing: $3000 – $3500
Major Clients: The Intelligence, Anchorage Daily News, the Atlanta Journal-Constitution, and Charlotte Ledger, Leakey Foundation and Sightline Institute.
HeadQuarters Location: New York, USA
Experience: 10 Years +

The second name on our list isn’t an agency but a one-man marvel: Inbox Collective. Steering this remarkable venture is the seasoned email marketing wizard Dan Oshinsky, who set sail on this journey in 2019. Let’s pull back the curtain on this unconventional powerhouse.

Where They Excel

• Launching and promoting new newsletters
• Increasing reader engagement
• Monetizing email programs
• Onboarding new subscribers and winning back inactive readers
• Fixing email deliverability issues
• Implementing the right email marketing technology
• Testing and optimizing email campaigns

Key Industries They Serve

• Newsrooms
• Non-profits
• Indie newsletters

Key Strengths

Oshinsky’s sterling resume, including his initial stint as the founding Newsletter Editor at BuzzFeed and as the pioneer Director of Newsletters at The New Yorker.

The cherished ‘Not a Newsletter,’ a monthly guide, has become a beacon for many seeking advice and trends in email marketing, manifesting Oshinsky’s esteemed position in the industry.

The services offered: coaching calls, strategy audits, workshops, and paid talks, all tailored for client-specific needs.

Oshinsky’s global recognition and presence in high-profile events like Litmus Live in Boston, Email Summit DK in Odense, Denmark, and the Email Marketing Summit in Brisbane, Australia.

Stand-Out Quality

While Inbox Collective may be lean, it holds a heavyweight reputation. With successful collaborations with over 100 companies, ranging from large newsrooms to indie newsletters, it has displayed its versatility and prowess.

However, what truly sets it apart is its laser-like focus on aiding newsrooms, non-profits, and indie newsletters. Oshinsky’s singular aim is to help these entities build, grow, optimize, and monetize their email strategies, promising a personalized, hands-on approach that fits each unique need like a glove.

This undiluted attention to client success makes Inbox Collective a shining beacon in the email industry of 2024.

1) InboxArmy

Pricing: Custom Pricing
Major Clients: eBay, Hilton , Spotify, Air BnB, Zappos, Sherwin WIlliams, Jockey, P&G
HeadQuarters Location: Grapevine, TX, USA
Experience: 10+ Years

Chris Donald, our founder, sent his first email campaign in 1995. InboxArmy, one of the top email marketing companies in the USA, came into existence in 2016. We’ve been going strong ever since, continuously adapting and refining our strategies. We have grown into a powerhouse over the years and have a unique knack as one of the best full-service email marketing agencies in USA.

Where We Excel

• Email Campaign Management 
• Email Template Production
• Email Marketing Strategy
• Email Marketing Audits
• Email Automation & Custom Integrations
• Email Deliverability
• Email Vendor Selection and Migration
• Email Copywriting
• Dedicated Email Marketing Resources

Key Industries We Serve

• eCommerce
• Education
• Financial services and Banks
• Information technology
• Medical
• Real estate
• Travel and tourism
• Beverages
• Digital Agencies

Key Strengths

A seasoned veteran of the field, boasting a diverse clientele of over 5000 worldwide, from sprouting startups to established enterprises.

Our formidable team strength of 120 email marketing hotshots, each equipped with in-depth knowledge 

We are renowned for our ability to design, launch, and manage a wide spectrum of email marketing campaigns seamlessly and at scale.

Stand-Out Quality

What really sets InboxArmy apart? It’s our undivided dedication to our client’s needs. Imagine an agency that doesn’t tie you to a specific platform. That’s us with our 100% ESP-agnostic approach. 

Our attentiveness and supportive nature are truly commendable. We focus on fostering client success without any hidden costs or enforced long-term contracts. 

Moreover, we’re admired for our well-structured, bulletproof processes, which have been effectively implemented across over 25 different verticals.

What Is An Email Marketing Agency?

An email marketing agency comprises experts in email marketing techniques and strategies who help businesses across industries, sizes, and budgets to drive their marketing objectives through email.

Equipped with email marketing specialists in their respective domains, it provides businesses with tailored solutions to address email marketing needs from start to finish.

Reputed and well-established agencies consistently leverage the most advanced and appropriate software to craft impactful email campaigns that generate high open and conversion rates. They also provide ongoing strategy and support to ensure the email campaigns meet their client’s objectives.

Notably, most agencies provide project and retainer services, allowing you to tailor the services to their needs with scalability. These will be discussed in more detail later in this article.

What To Look For In An Email Marketing Company?

Choosing the right agency can be a game-changer for your business, propelling it toward unprecedented growth. In this section, we break down key factors you need to consider to ensure you’re selecting an agency that aligns with your business goals, understands your industry, and can deliver impactful results.

Experience with Email Marketing Services

The agency should have years of experience in your industry. This guarantees they’ve encountered and successfully navigated a wide variety of challenges.

Their team should have diverse areas of expertise, including design, copywriting, data analysis, and other digital marketing services.

Industry Knowledge

An ideal agency should have a deep understanding of your industry to craft effective campaigns.

Check if they have a proven track record of working with businesses in your industry and their results.

Email Deliverability

The agency should maintain high email deliverability rates to ensure your emails reach the intended inboxes and don’t get stuck in spam filters.

They should know practices like list cleaning, authentication, and reputation management.

Data-driven Approach

The agency should use data to inform strategies, segment audiences, personalize campaigns, and measure results.

They should be well-versed in data analysis and interpretation to improve the effectiveness of campaigns.

Marketing Automation Capabilities

They must be able to automate email campaigns, customer segmentation, and lead nurturing to make your email marketing more efficient.

They should have experience with email marketing automation platforms like Mailchimp, Constant Contact, or Sendinblue.

Creative Design and Copywriting

The agency should have a creative team capable of producing visually appealing email designs that align with your brand identity.

Their copywriters should craft compelling, engaging copy that encourages readers to take action.

Customization and Personalization

The agency should be able to design personalized email campaigns that resonate with your target audience based on data like browsing habits, purchase history, and personal preferences.

Performance Tracking and Reporting

The agency should offer comprehensive reporting detailing campaign performance against key metrics like open rates, click-through rates, and conversion rates.

Reports should be clear, easy to understand, and provided at a frequency that suits you.

GDPR and Data Privacy Compliance

The agency should strictly adhere to data privacy laws, ensuring your email activities are GDPR-compliant and comply with other relevant regulations.

They should guide you through collecting and storing data legally and ethically.

Scalability

The agency should be capable of handling increased email marketing volume as your business grows without compromising on quality or delivery speed.

Client Testimonials and Case Studies

Look for authentic testimonials from satisfied clients and real examples of their work to assess the agency’s performance and credibility.

Case studies can also provide insight into their problem-solving abilities and strategic thinking.

Service Pricing

The email agency’s pricing model should be transparent and align with your budget.

Check if they offer different packages or pricing based on services required, and ensure there are no hidden costs.

Customer Service

The agency should provide reliable customer support, promptly addressing any questions or concerns you may have.

They should be reachable through multiple communication channels like email, phone, or live chat.

Best Practices For Working Effectively With Your Agency

When working with an email marketing services agency, a proactive approach will help you make the most of this association, compared to a laid-back attitude.

These helpful tips will help you collaborate effectively with your agencies.

Prepare Your In-House Team:

First, prepare your team by explaining the goals and expectations of the collaboration. Select the team who will be the primary interaction points with the agency.

Likewise, your agency should specify its expectations from your team and outline the nature of collaboration.

Debrief, Research, And Strategize For An Informed Approach:

A reputed agency will systematically analyze the opportunities, challenges, and goals. It will then develop a strategic and tailored approach if this is your first experience with email marketing.

Where you’re already running email marketing, it will review the different processes and make detailed recommendations.

Ensure Clarity Of Deliverables:

As with typical agency associations, you must sign a contract. At the outset, ensure the contract contains measurable goals, the scope of activity, accountabilities, fixed deadlines, and other essential terms, signed and agreed upon by both parties.

Onboarding And Ongoing Interactions:

Your agency will implement an onboarding process, familiarizing you and your team with their processes and tools.

You must provide the dedicated agency manager access to your internal documsents whenever applicable. It’s advisable to provide as much support as possible for better results. Also, expect regular status update calls and coordination along the way.

Red Flags to Avoid When Hiring an Agency

Choosing, one of the largest email marketing companies can be challenging if you aren’t familiar with the industry. To ensure you don’t end up with an agency that won’t meet your needs, watch out for these red flags:

Unrealistic promises: If an agency tells you they are all-round experts and instead are more focused on the finances, it usually means the opposite – they have limited capabilities and are just there for the money. If you sense an agency is overpromising, it is most likely unrealistic.

Low engagement: If the agency seems in a hurry to end a sales call and is not very proactive in understanding your business goals and needs, it indicates they don’t care or lack the capabilities to ask relevant questions that facilitate effective email marketing. 

Unimpressive client list: Where an email advertising agency is not very selective about who they work with, it’s advisable to avoid such agencies as they probably don’t have the expertise and resources to manage your email campaigns successfully.

Poor customer service: If an agency isn’t responsive enough to answer your questions, it’s better to move on and look for someone else.

Summary

The right agency can be vital to your business’s success story in 2024 and beyond. Each agency we’ve spotlighted offers unique strengths, but all share a commitment to innovation, strategy, and results. Choose wisely and step into the power of email marketing to take your business to new heights.

Within the digital marketing landscape, Electronic Digital Mail (EDM Marketing) is one of the most constructive ways to connect with your customers. However, it’s still a blurry word, and many marketers are curious to know more about it.

Not a problem! This article will round up all you need to know about EDM so that you can confidently integrate it into your marketing strategy.

What Is EDM Marketing?

EDM Marketing, or Electronic Direct Mail Marketing, involves promoting products to prospects who have opted-in via email. The strategy empowers businesses to target a large number of potential customers on various digital platforms, fostering relationships and driving sales via cross-channel marketing.

Although often confused with email marketing, what makes EDM marketing different is that it leverages multiple media channels such as text messages, PPC adverts, social media, remarketing, and more.

Benefits Of EDM Marketing For Businesses

Typically, EDM marketing benefits are similar to email marketing. However, since EDM leverages a multi-channel approach, it offers even more benefits than stand-alone email marketing. 

Here are some of it’s main benefits

Extensive reach

Per January 2022 statistics, in the US, 92% percent of the digital population reported using e-mails as a form of communication, followed by social media (83%) and other online messaging apps (67 %) of all U.S. users. It helps you leverage the benefits of email marketing and other online/offline platforms to reach your contacts.

Time And Cost-Efficient

Once your contact database is organized, you can send emails at a relatively low cost. In addition, captivating emails can easily be created by using email templates or having your in-house design team do so at far lower prices than traditional mailers.

Moreover, It lets you manage everything in-house without depending on delivery services to convey your message to your audiences.

Customization

As EDM marketing offers more touchpoints than email, providing businesses with more comprehensive customer insights. You can leverage the data to create more segmented and personalized subscriber lists and enhance personalization for a more enriching customer experience. 

Noteworthily, it is better to send out emails with targeted promos and offers that your audience will remember and appreciate instead of forcing them to skim through a sea of irrelevant emails. 

For instance, some communications may aim at inspiring potential clients to buy a product or service, while others are to provide valuable content to the reader. 

Suitable For Personalization

It comprises user-friendly personalization tools and features to add personalization to your campaign strategy. These aren’t typically found in conventional email marketing strategies.

For example, you can easily personalize the subject line and motivate opens or the main body of the message and increase clicks.

Drives Traffic

Since EDM marketing leverages multiple channels to deliver a brand’s marketing messages, it naturally gets noticed a lot more than when using a single channel. Done correctly, it can infuse curiosity among prospective customers, thereby driving more traffic to your online channels and increasing footfalls at your physical store.

Facilitates conversions

As it is implemented across targeted lists comprising interested audiences, it generates plenty of interest for your product, which will likely convert into a paying customer sometime in the future – if not instantly. 

Furthermore, EDM facilitates retargeting campaigns, which enables a higher conversion rate as your message reaches the right audiences at the right time. 

Improved Recognition And ROI

Since It uses multiple channels, more people will likely notice and recognize your brand while associating it with specific qualities. 

Likewise, though traditional email marketing still offers among the best ROI, with this, the combined benefits of different channels provide a significant return on investment. 

Build Trust And Loyalty

One of it’s most significant advantages is that it enables interaction with people who have opted-in to receive communication from you. 

For this reason, they will be more interested in hearing from you and engaging with your content. In addition, when you send your subscribers email content that provides them a benefit not offered by your competitors, they will look forward to emails from your company and not delete them.

 Thus it allows you to develop trust with your subscriber audience and eventually convert them into loyal, paying customers. 

Data Insights

EDM marketing offers valuable information by tracking and measuring outcomes. You can also understand how your audiences engage with your communications, the factors motivating their email opens, and their device. This makes it more convenient to try new strategies and track outcomes when integrating other digital marketing channels.

EDM Marketing Campaign Vs. Email Marketing

Many people often use EDM marketing and email marketing interchangeably. Nonetheless, explained below are some critical differences.

1) EDM marketing has gradation and performs at a more superior level. Firstly, it delivers marketing communication via email blasts (email batches sent out to large groups simultaneously). 

While email marketing involves sending a promotional or informational email to a list of targeted users, hoping it motivates a desired response – an EDM campaign is much more complex. 

The e-blasts are followed by retargeting ads to capture those recipients who have seen the email, supporting social media campaigns, and/or offline marketing in the form of billboards or print ads in magazines.

2) It incorporates a blend of different channels and marketing strategies, including remarketing, social media, pay-per-click advertising, offline advertising, and others. This way, conventional email marketing evolves into a more comprehensive campaign. 

3) EDM marketing is more dynamic than sending emails to potential customers. It straddles multiple channels and opportunities for interaction and leads. These additional channels include an online-offline mix comprising social media, SMS, printed material, and other communications to ensure the campaign engages the right audiences at the right place and time.

4) It facilitates a comprehensive marketing strategy. According to established marketing principles, a potential customer needs to view or listen to your marketing message for a minimum of seven times before they are motivated to act and purchase from you. 

An email marketing campaign enables sending emails, hoping they convert customers. However, It helps you attain those seven touchpoints through a marketing strategy that extends beyond simple email marketing.

EDM Marketing Use Cases

It is an advancement over email marketing and can be implemented wherever email marketing is used. 

As we have seen, it takes a minimum of 7 touchpoints usually before you can convert your email recipient to a customer who purchases your products. Therefore, you typically must identify your campaign goals and the desired customer response to confidently plan your strategy. 

Once you determine how to leverage it, you can reach your audience and showcase your products and services to them.

You can leverage the following forms of communication using this.

Newsletters:

EDM marketing enables you to keep up with the delivery schedules of your bulletins. These newsletters inform your audiences of your company updates and create more informed consumers. It also acquaints them with your brand culture and motivates a purchase action.

Newsletters can be in emails, flyers, and magazines through online and offline channels.

Welcome Emails:

Welcome Emails are sent to new users who have opted in, they contain vital information about your brand and product. Creating a good first impression with a suitable tone and rewarding your contact for signing up is essential – it will likely pave the way for a future sale.

Product Launches And Recommendations:

It helps you update your recipients about forthcoming launches they may be interested in purchasing. You can use email, print media, social media, and other channels to provide information about your newest launch.

Similarly, based on browsing behavior, you can learn what your customers are interested in purchasing. Then, sending product recommendation emails to them will make them appreciate that you understand their needs and thus promote loyalty.

Back-In-Stock Reminders:

EDM marketing can be used to remind a customer who was potentially interested in something that was out-of-stock but has now become available by sending back-in-stock emails. This will help motivate sales and also showcase your commitment to customer care.

Promotions And Special-Day Offers:

It helps you provide details of upcoming holiday sales and promo codes to your targeted audience through multiple channels. It also lets you remind them that now is the excellent time to buy a product they want.

Likewise, birthday/anniversary offers help enhance custom relationships through email personalization. Also, being a time when most shoppers have an extended budget, a generous birthday discount in time will inspire purchase.

Reminders:

Customers often get interrupted when browsing websites and forget to return and complete their purchase journey. Or they may have added it to the cart but not completed checkout.

EDM marketing ‘we miss you’ emails, abandoned cart reminder emails, and other reminders about sales and unused promo codes help attract customer attention again and lead to a potential sale.

When Should EDM Marketing Be Used?

EDM marketing essentially involves leveraging other marketing channels to build a comprehensive marketing strategy.

So, if you observe that your email marketing is not matching up to the expected results, it is advisable to implement an EDM campaign. 

You can begin by retargeting your subscribers who have clicked on your email links. 

However, one crucial criterion is having good quality lists of contacts interested in your product and brand communications. Therefore, at the outset, ensure your contacts database is cleaned, updated, and well-segmented.

5 Practical Tips To Create An EDM Marketing Campaign

Whether you’re familiar with EDM marketing or just getting started, these simple ways will help you craft a flexible, scalable EDM marketing campaign.

1) Optimize For Mobile

In a mobile-first world, the importance of optimizing EDM campaigns for mobile cannot be overstated. Here are 3 key steps to achieve this outcome:

Step 1: Understanding The Importance Of Mobile Optimization

• Recognize the Growing Prevalence of Mobile Users – With the increase in smartphone use, 47% of emails are now opened on mobile devices. Failing to optimize for mobile will result in losing a significant portion of your audience.
• Evaluate Current Mobile User Experience – If your emails don’t load properly, have broken links, or are difficult to read on a mobile device, it will impact the user experience. This could definitely lead to higher unsubscribe rates.
• Know Your Audience – Understanding your audience’s behavior, such as the devices they typically use, will help you tailor your mobile optimization strategy.

Step 2. Designing For Mobile

• Simplicity is Key – Mobile screens are smaller, so your design and content should be clear and concise. Use large fonts and buttons, and ensure that your key message and CTA can be understood at a glance.
• Use Responsive Design – Responsive design ensures that your email adjusts to the screen size it’s viewed on. Most email marketing platforms provide responsive templates.
• Test Your Design – Always test your user experiences on different devices and email clients. Ensure your design looks and functions as intended.

Step 3. Ensuring Easy Interaction For Mobile Users

• Clear and Easy-to-Click CTAs – The CTA is one of the essential parts of your email. For mobile, it should be easy to find and click.
• Limit the Use of Images – While visually appealing, too many images can increase load times. Optimize images for mobile, and consider the balance between text and visuals.
• Ensure Easy Navigation – If your EDM includes links to your website or app, ensure they are mobile-friendly.

Pitfalls To Avoid:

• Not using a responsive design
• Having too much text or overly complex designs
• Not testing on different devices
• Not optimizing landing pages and forms for mobile.

2) Profile Your Leads

Understanding how to gather and utilize data related to your leads and better segment and target your EDM campaigns for improved results is crucial. Key steps to implementing lead profiling include:

Step 1. Understand The Value Of Lead Profiling

• Importance of Personalization – Personalized EDMs significantly outperform generic ones. To personalize effectively, you need to understand your leads.
• Enhancing Customer Experience – By understanding your leads’ preferences, you can deliver more relevant content and create a better experience for your subscribers.
• Increasing Engagement and Conversion – Profiling leads allows you to send more targeted messages, which can increase engagement and conversion rates.

Step 2. Collect Lead Profiling Data

• Utilize Subscription Forms – When subscribers join your mailing list, use the form to ask for information such as their interests, job title, or location.
• Leverage Surveys – Periodically send survey emails to your subscribers to gather more in-depth information. Clearly communicate the value subscribers will get in return for completing the survey.
• Monitor Subscriber Behavior – Use tracking tools to understand how your subscribers interact with your emails and website. This can give insights into their interests and preferences.

Step 3. Utilizing Lead Profiling Data

• Segmenting Your Audience – Use the data collected to segment your audience into different groups based on shared characteristics or behaviors.
• Tailoring Content – Develop different content strategies for each segment to deliver the most relevant and engaging messages.
• Continuously Refine Profiles – Lead profiling isn’t a one-time thing. Continually update profiles based on new data and changes in behavior.

Pitfalls To Avoid:

• Not obtaining explicit consent before collecting any data
• Taking consent but not communicating how you will use this data.
• Failing to follow every relevant data protection laws, such as GDPR.
• Not auditing and updating your data security measures regularly.

3) Establish A Robust Landing Page For Your EDM Campaign

Here are some steps to create effective, conversion-optimized landing pages for your next EDM campaign:

Step 1. Designing A Landing Page That Complements Your EDM

• Consistent Branding – Ensure that your landing page aligns with the branding in your EDM for a seamless transition that builds trust.
• Match the Message – The landing page’s content should closely match the message and offer in your EDM to maintain consistency and meet the expectations of your audience.
• Focus on the Offer – Highlight the value proposition of your EDM campaign. Make it clear and compelling to encourage conversions.

Step 2. Critical Elements Of An Effective Landing Page

• Clear and Compelling Headline – The headline should immediately communicate your unique value proposition to keep the visitors’ attention.
• Concise and Persuasive Copy – Your content should quickly convince visitors of the benefits of your offer and motivate them to take action.
• Strong Call to Action – A clear, compelling CTA is critical for guiding visitors toward the desired action.

Step 3. Optimizing And Testing Your Landing Page

• Mobile Optimization – Like your EDM, your landing page should look and perform well on mobile devices.
• Fast Loading Times – A slow landing page can lead to a high bounce rate. Keep your page’s loading time to a minimum.
• A/B Testing – Regularly test different aspects of your landing page to understand what works best for your audience and continually improve performance.

Pitfalls To Avoid:

• Disconnect between the EDM and the landing page
• Not clearly stating the value proposition
• Slow loading times
• Neglecting mobile optimization

4) Set up Autoresponders

Here’s how to effectively set up autoresponders and learn various instances where autoresponders can enhance customer engagement.

Step1. Planning Your Autoresponder Strategy

• Identify Opportunities – Pinpoint moments in the customer journey where timely, automated communication can enhance engagement and move customers further down the funnel.
• Match Content with Triggers – Determine what content should be sent in response to each trigger. This should be relevant and beneficial to the recipient.
• Define Your Goals – What do you hope to achieve with each autoresponder email? This could be improving open rates, boosting conversions, or enhancing customer relationships.

Step 2. Setting Up Autoresponders

• Select an Email Platform Supporting Autoresponders – Your chosen email platform should offer robust autoresponder capabilities.
• Define Your Triggers – Triggers could be actions like opting into your list, making a purchase, or visiting certain pages on your website.
• Craft Your Automated Emails – Your automated emails should be well-written, relevant, and include a clear call to action.

Step 3. Opportunities For Using Autoresponders

• Welcome Emails – Automatically send a welcome email whenever a new subscriber opts into your list.
• Transactional Emails – These include order confirmations, shipping confirmations, and abandoned cart reminders.
• Special Occasion and Behavior-based Emails – Send birthday or anniversary greetings or emails recommending products based on a subscriber’s browsing behavior.

Q: How can I ensure that my autoresponders feel personal and not robotic?

A: You can do this by using the subscriber’s name, sending relevant content based on their behavior or preferences, and maintaining a friendly, conversational tone. Undoubtedly, making your interactions feel personal and human will lead to much better engagements.

5) Track Your Success

Here’s how to implement effective tracking strategies and use data to improve your EDM campaigns continuously:

Step 1: Establishing Key Performance Indicators (KPIs) For Your EDM Campaign

• Understand Your Goals – Before measuring success, you need to define what success looks like for your EDM campaign. This could be increased website traffic, higher conversion rates, more sales, etc.
• Select Relevant KPIs – Based on your goals, select email KPIs that will effectively measure your campaign’s performance. This could include open rates, email click-through rates, conversion rates, or revenue generated.
• Set Benchmarks – Use industry standards and past campaign data, or set specific targets as benchmarks to evaluate your performance against.

Step 2. Implementing Effective Tracking Strategies

• Use Analytics Tools – Tools like Google Analytics or analytics provided by your email service provider can help track your campaign’s performance.
• Implement A/B Testing – This involves sending two slightly different versions of your EDM message to different audience segments to see which performs better.
• Test One Variable at a Time – To accurately determine which changes lead to improved results, only change one element at a time when A/B testing.

Step 3. Analyzing Results and Adjusting Your Strategy

• Regularly Review Your KPIs – Keep a close eye on your KPIs throughout the campaign to catch any issues early and to understand what’s working and what’s not.
• Understand Your Audience – Use the data you gather to understand your audience’s behavior and preferences better.
• Adjust Based on Results – Use the insights gained from tracking and analysis to refine and improve your EDM campaigns continuously.

How Large should my subscriber list be for effective A/B testing in an EDM campaign?

In general, you should aim for a sample size in the thousands to ensure your results are statistically valid. If your list is smaller, consider testing over multiple campaigns to accumulate more data.

Summary

EDM marketing involves a sustained and well-planned effort to provide customers with a unique brand experience that helps convert prospects into loyal customers. As a result, different industries can effectively use it to reach more subscribers.

Notably, both EDM marketing and email marketing work together to enable businesses to generate the right ROI and revenue. Its versatility allows it to straddle multiple marketing channels adapted to the business needs. 

If you’d like to take your marketing program ahead with expert guidance, contact our full service email marketing agency.

Our team will create a personalized EDM marketing strategy and help you fast-track your business objectives.

AWeber is one of the most popular email marketing services, but it may not be the best choice for you. There are several other AWeber alternatives available, each offering unique features and advantages.

In case you are looking to hire an Aweber email marketing expert, we at InboxArmy have been working with Aweber since its inception. Connect with our experts to make the most of Aweber.

15 Aweber Alternatives & Competitors

we explore a range of AWeber alternatives that will help you effectively engage your customers with captivating marketing campaigns, automate your workflow, track performance, and more!

1) Mailchimp 

Pricing

1-month free trial on select plans, paid plans start at $9.3/month.

Best Suited For

Businesses that are new to email marketing.

Outstanding Feature

A robust, user-friendly platform, powerful data analysis

Mailchimp email marketing is one of the most popular options out there. Its simple, straightforward interface and free plans make Mailchimp an ideal digital marketing platform for businesses that are new to email marketing.

One of Mailchimp’s most remarkable features is the easily accessible yet powerful reporting capabilities of its analytics dashboard. Like the other platforms in this space, Mailchimp enables users to manage subscribers, obtain custom reports, track emails and view successful delivery rates and enhance open and click rates. It also includes pre-designed templates, which can be easily adapted to match the brand’s positioning 

Mailchimp Features Overview:

• Marketing CRM, segmentation, audience management 
• Campaign templates, content studio and social media integrations
• Pre-built automation and send-time optimization
• Comprehensive reporting and analytics to track outcomes
• Customer journey and cross-device email testing
• A/B testing capabilities for email optimization
• Mobile app

Pricing Overview

• Mailchimp’s: marketing platform includes a free plan for up to 500 contacts, 1,000 monthly email sends, and 1 user. 
• The marketing platform paid plans include Essential (from $9.30/month) and Standard (from $13.89/month), both of which include a 1-month free trial. The Premium plan with unlimited contacts and priority support caters to teams and starts from $277.80/month). 
• The transactional emails are priced at $20/block for up to 20 blocks (each block includes a credit for 25,000 emails). Moreover, new users can get up to 500 free email sends to their verified domain. 
• The websites and commerce platform include a Free plan as well as Core (from $10/month) and Plus (from $29/month). Transaction fees and processing fees are additional.

At A glance

2) GetResponse 

Pricing

Includes a free plan for new businesses. Paid plans from $13.3/month (billed every 2 years).

Best Suited For

Ecommerce and small businesses.

Outstanding Feature

Advanced automation, built-in CRM and landing page builder.

GetResponse is an all-in-one online marketing platform & one of the aweber alternatives that offers a suite of email marketing and campaign management tools to help businesses grow subscribers, boost sales, optimize ROI, and more.

The landing pages of GetResponse are part of Conversion Funnel that helps manage lead generation, and it can even serve as an online store where payment processing can be done. Furthermore, the superior marketing automation tools help marketers set up advanced automated campaigns based on sales, location and other triggers. Likewise, the ample variety of detailed templates and robust reporting tools are a great help.

The higher tiers of GetResponse offer access to the webinar feature and inbuilt CRM. GetResponse has also recently introduced AI recommendations to help businesses offer personalized shopping experience and implement AI-driven recommendations for more effective email campaigns.

GetResponse Features Overview:

• Compare follow-ups, track site conversions, single-click segmentation of subscribers, and view hourly fluctuations.
• Webinar marketing solutions
• Funnel builder, email automation for online stores
• Email template, split-test emails, advanced analytics
• Landing page creator, drag-and-drop email editor autoresponder
• Integrations with any ecommerce or CRM platform

Pricing Overview

• Email marketing plans – Biennial (from $13.3/month), Annual(from $15.58/month) and Monthly (from $19/month).
• Marketing automation plans – Biennial (from $41.3/month), Annual(from $48.38/month) and Monthly (from $59/month).
• Ecommerce marketing – Biennial (from $83.3/month), Annual(from $97.58/month), and Monthly (from $119/month).
• A 30-day free trial is offered on the paid plans. A free plan is available specially focused on enabling businesses to get online.
• GetResponse MAX is specially focused on enterprises.

At A Glance

3) ConvertKit 

Pricing

14-day free trial for new users. Paid plans start from $9/month (billed annually). 

Best Suited For

Digital content creators. 

Outstanding Feature

Highly effective workflows and user interface

ConvertKit is an email marketing tool designed for ‘creators’ and other content-driven businesses to grow their email list, automate drip email marketing and create engaging, personalized email campaigns. 

Users can create responsive opt-in forms that automatically adjust to match the width of where they are placed. Likewise, unlimited forms can be created, addressing specific incentives, opt-ins for individual posts, and implementing post-specific CTAs. Further, the landing page templates can be customized or text, patterns, and textures, adding custom CSS to enhance the look and feel of the messages

Users can implement custom drip email marketing sequences and personalize emails by incorporating subscribers’ details, using template tags to fill personalized fields automatically. 

The drag-and-drop tools help reorganize the sequences and set out the time and frequency for delivering emails. Similarly, ConvertKit allows users to send email broadcasts to all or custom segments of subscribers for new blog postings, product launches, sales, and more. These custom segments can be saved and leveraged future.

ConvertKit Features Overview

• Customizable opt-in forms, workflow automation rules, landing page templates and drag-and-drop email sequences
• Automation blueprints 
• Manual and automated tags
• Smart segmentation and subscriber management
• Extensive integrations including ecommerce, lead capture CRM and scheduling. 

Pricing Overview

• A basic free plan for 300 subscribers is also available for new creators.
• Paid plans include the recommended Creator (from $9/month) and Creator Pro (from $25/month), both annually billed, for up to 300 subscribers.
• 14-day free trial is offered to new users.

At A Glance

4) Constant Contact 

Pricing

30-day free trial for eligible customers. Paid plans start at $9.99/month.

Best Suited For

Small and mid-size businesses across different industries

Outstanding Feature

View different email performances (sends, clicks, bounces, and opens) on one graph.

Constant Contact is an email marketing tool that allows users to set up online stores, create websites, and leverage social media attract new leads to the site on one online marketing platform.

Businesses can track the opens, clicks, and email shares in real-time and automate sending of personalized messages based on customers’ behaviors, preferences, and interactions with the brand. Robust analytics provides comprehensive insights to optimize the outcomes of email sends.

Constant Contact email marketing automation has certain limitations. The visual builder can be challenging as it only applies to the drag-and-drop email builder and autoresponder sequence. 

Constant Contact Features Overview

• Campaign planning, automated publishing and scheduling
• Conversion tracking and contact segmentation by targeted lists
• Inventory and event management and data analysis
• Integration with Outlook and other established CMSs
• Multi-channel distribution and management, multi-language and currency
• Automatic email list cleaning to clear duplicate contacts
• Electronic payments, credit card processing and discount management

Pricing Overview

• Core plan (from $9.99/month) and the recommended Plus plan (from $9.99/month), for up to 500 subscribers.
• 30-day free trial for eligible customers.

At A Glance

5) Sendinblue 

Pricing

Includes a free plan for its marketing platform, chat, sales CRM and transactional emails. Paid plans for the marketing platform start from $25/month.

Best Suited For

Growing businesses 

Outstanding Feature

Top-rated marketing automation capabilities, reporting and analytics

Sendinblue is one the top-rated and most intuitive platforms offering superior email marketing, SMS marketing, live chat, and shared inbox capabilities to help growing teams stay organized.

Sendinblue email marketing boasts a flexible and versatile marketing automation platform. The tracker script lets users track contacts’ web behavior to leverage data and email engagement, to develop complex and effective automation workflows that allow you to scale your business with minimal effort. 

Sendinblue is also one of the popular aweber alternatives that is recognized for its simple and extremely user-friendly interface. It offers a vast variety of integrations as well as allows users to manage social media marketing, transactional email, email automation, and more. 

Sendinblue Features Overview

• Segmentation, data recovery, real-time statistics and retargeting.
• Heat maps for visualizing reader engagement in newsletter-type emails.
• Lead capture and engagement
• Channel management, shared inboxes
• User-friendly rich text suitable for text-heavy newsletters
• Responsive, mobile-friendly templates
• Push notifications
• A/B testing and MI-supported send time optimization

Pricing Overview

• Marketing Platform – Includes a Free plan, Starter (from $25/month), Business (from $65/month), and Enterprise (customized quote). All plans are for unlimited contacts.
• Chat – Includes a Free plan and Pro ($15/month for 1 user, with a 30-day free trial)
• Sales CRM: Free plan only
• Transactional Emails: Free up to 300 emails/day. Subsequently, prices start at $15/month for up to 20,000 emails/month.

At A Glance

6) MailerLite 

Pricing

Includes a free plan for up to 1,000 subscribers. Eligible paid plans also include a free trial and start at $9/month (billed annually). 

Best Suited For

Small and mid-size businesses, those new to email marketing, bloggers, and freelancers

Outstanding Feature

Excellent deliverability, location-specific email open rates

MailerLite is a cloud-based email marketing solution offering tools for customizable email building, automation, creating landing pages, managing popups, and more. 

It lets marketers create branded email marketing content leveraging text, images, videos, links, HTML, and other features. The subscriber management features enable creating and uploading of subscriber lists in user-friendly formats. Likewise, recipient activity, including emails viewed and clicked, unsubscribed recipients, spam complaints, and bounce rates, can be easily monitored. 

Mailer Lite’s user-friendly interface enables professionals from diverse backgrounds – especially those new to email marketing – to streamline their programs with comprehensive 24/7 customer support.

MailerLite Features Overview

• Pre-made templates, drag-n-drop editor
• Integrates with leading ecommerce and social media platforms
• Audience targeting
• A/B split testing for higher performance
• Team, mailing list, and workflow management
• Real-time monitoring, location tracking
• Channel management and conversion tracking

Pricing Overview

• Marketing plan (Annual)- Includes a Free plan for up to 1,000 subscribers, a Growing Business plan (starts from $9/month) and Advanced plan (starts from $19/month). The paid plans come with a 30-day trial. 
• Transactional Email and SMS Service – Includes a free plan and paid plans from $25 / month 
• Enterprise plans are customizable and suited for large businesses with special requirements.

At A Glance

7) ActiveCampaign 

Pricing

Includes a free trial. Paid plans for Marketing solutions start at $29/month, and for Sales start at $19/month, paid yearly.

Best Suited For

B2B, B2C, ecommerce, and digital companies

Outstanding Feature

Automation workflows that enable sending personalized messages triggered by customer behavior.

ActiveCampaign is one of the popular marketing automation solutions. The robust, feature-rich platform provides tools for email and multi-channel marketing, sales pipeline management, and CRM. The solutions are highly scalable and can be purchased individually or in bundles. 

With ActiveCampaign email marketing marketers can conveniently create fully customized campaigns, track buyer attributes to enhance segmentation, customize sends based on almost any parameter and leverage data insights to send targeted content via appropriate channels at the right time.

The higher-value plans include an integrated CRM system, lead nurturing, and other features which are useful especially for B2B customers require. 

ActiveCampaign Features Overview

• Campaign planning and channel management
• 150+ email templates
• SMS marketing, email management, lead capture and distribution
• Performance metrics and real-time reporting
• Pipeline management and reports, sales activity management
• Multi-campaign and multi-channel marketing
• 500+ pre-built automations to facilitate segmentation and personalization across social, email, messaging, chat and text

Pricing Overview

• Marketing plans include Lite (from $29/month), Plus (from $49/month) and Professional (from $149/month), paid yearly.
• The Sales suite includes Plus (from $19/month) and Professional (from $49/month), paid yearly.
• Bundled packages include Plus (from $93/month) and Professional (from $386/month), paid yearly.
• Transactional emails start at a monthly price of $15 for up to 10,000 emails per month.
• The platform offers a free trial. Also, its enterprise plans are quote-based and targeted at the needs of scaling businesses 

At A Glance

8) Campaign Monitor

Pricing

Free trial offered to potential customers. The basic plan lets you get started quickly with the core features from $9/month.

Best Suited For

Small and mid-size businesses seeking to scale business and agencies

Outstanding Feature

Superior quality, flexible, and robust templates

Campaign Monitor is a user-friendly marketing tool & another aweber competitor that allows businesses to send captivating newsletters and facilitate reliable channels to boost subscriber engagement while promoting loyalty. 

Campaign Monitor email marketing coupled with well-designed templates, drag-and-drop interface, and engagement-based segmentation capabilities enable marketers to conveniently deliver targeted content to a huge subscriber base. More importantly, you can deliver emails to individual subscribers at optimal times.

Campaign Monitor Features Overview:

• Visual email builder and journey designer
• Recently launched SMS channel
• Powerful automation workflows enable relevant and personalized emails
• Behavioral targeting, lead capture, performance metrics
• Multi-channel campaigns, marketing and data collection
• Real-time data, monitoring and reporting
• A/B testing, ROI tracking

Pricing Overview

• The Basic plan with core features at $9/month.
• The Unlimited plan for frequent senders is priced at $29/month.
• Premier plan with advanced segmentation and premier support priced at $29/month.
• Create a free account and send a campaign to five subscribers. 
• High-volume pricing is quote-based.

At A Glance

9) Hubspot

Pricing

Free CRM and foundational tools offered to users. The paid plans for individuals and small teams for the CRM Suite (from $30/per month) and for marketing and sales (from $18 per month). There is separate pricing for businesses and enterprises.

Best Suited For

B2B and B2C businesses

Outstanding Feature

Free CRM

Hubspot is a cloud-based CRM platform organized into five different hubs. Hubspot email marketing and consulting along with automation tools and features help improve customer experience and support the inbound marketing strategies of businesses.

The platform’s superior automation and personalization capabilities facilitate engaging email marketing campaigns and social media interactions, omnichannel automated workflows, and tools to drive effective account-based marketing (ABM).

HubSpot’s lead management capabilities efficiently help track sales pipelines and utilize real-time reports and analytics to track customer interactions. In addition, the Salesforce CRM’s seamless integration with the platform enhances data management and synchronization.

Hubspot Features Overview

• Predictive lead scoring and multi-touch revenue attribution
• SSO, collaboration tools, and partitioning features to assign permissions
• Rich suite of pre-designed and customizable templates, landing page builder
• A/B testing email campaigns, sending based on time-zone 
• In-app quality assurance features
• Analytics dashboard to optimize campaigns
• Integrations with leading platforms including WooCommerce, WordPress, Shopify and lots more
• Sales and multi-language customer support offices worldwide

Pricing Overview

• Individual and Small Teams’ Solutions – Marketing, Customer Service, Sales, and Operations (from $18/month, respectively), CRM (from $30/month), and CMS (from $23/month).
• Business and Enterprise Solutions – Marketing (from $800/month), CRM (from $1,600/month), Sales and Customer Service(from $450/month, respectively), CMS (from $360/month), Operations (from $720 per month).
• One-time onboarding charges are additional, as applicable, on specific plans.

At A Glance

10) Moosend 

Pricing

Paid plans start at $7/month for up to 500 subscribers. A 30-day free trial is available.

Best Suited For

Ecommerce, Startups, Small businesses, and Enterprises

Outstanding Feature

Single sign-on and SAML authentication, superior segmentation

Cloud-based email marketing solution Moosend provides affordable, user-friendly yet advanced marketing automation for effective email campaigns, newsletters, and mailing lists.

It leverages customer data to facilitate targeted campaigns, audience segmentation, and personalized customer journeys. It also helps automate sequences for optimizing campaigns and conversion rates. Engagement metrics, real-time analytics, and other tracking tools provide insights into customer-brand interactions.

Moosend’s simple drag-and-drop email editors help users create professional newsletters even without HTML knowledge. It has a vast range of email newsletter templates. and help users easily create landing pages with the user-friendly landing page builder.

Moosend Features Overview

• Multi-channel marketing and workflow management
• Real-time monitoring, analytics and reporting, lead qualification
• Multiple integrations to organize and streamline processes
• Advanced marketing automation and list segmentation
• Free, fully customizable email newsletter templates
• Subscription forms and landing page builders to enhance lead generation and conversion respectively

Pricing Overview

• Paid plans include Pro Annual (from $7/month) and Pro Monthly (from $9/month), for up to 500 subscribers. 
• Pricing for Enterprise requirements is quote-based.
• 30-day free trial is available.

At A Glance

11) Klaviyo 

Pricing

Free plan for up to 250 contacts, while paid plans start at $20/ month.

Best Suited For

Ecommerce 

Outstanding Feature

Advanced segmentation and A/B testing capabilities, 2-way messaging

Klaviyo email marketing and SMS marketing help marketers store, use, assess, and implement transactional and behavioral data for targeted communications on its advanced, user-friendly platform. 

The platform’s tools support advanced segmentation, A/B testing, and target-triggered campaigns. Built-in email autoresponders help automate email flows based on events. High-quality reporting and analytics and user-friendly dashboards help businesses measure marketing campaign performance, access real-time activity streams, and leverage metric charts for comprehensive insights. 

Dynamic web signup forms help businesses optimize email lists and customer data. Klaviyo seamlessly integrates with several ecommerce, payment processing, and POS software. The open API allows users to implement custom integrations.

Klaviyo Features Overview

• 2-way SMS texting to streamline support, MMS, mass texting, SMS marketing
• Email and channel management, automated responses
• Message personalization, scheduled messaging
• Multi campaign, multi-channel marketing
• Real-time data, monitoring and reporting

Pricing Overview  

• Free plan for up to 250 contacts and 500 email sends per month.
• Email (from $20/month) for 251-500 contacts. 
• Email and SMS (from $35/month) 251-500 contacts.

At A Glance

12) Dotdigital  

Pricing

Flexible, quote-based pricing policy.

Best Suited For

B2B and B2C businesses, ecommerce, digital marketers, developers

Outstanding Feature

Third-party integrations

Dotdigital is a cross-channel marketing automation platform that leverages data to create, test, automate, and send marketing emails with ease. It’s advanced customer engagement technology enables companies to engage with their audience across all critical touch points.

The user-friendly platform links first-party data across systems, offering insights and automating cross-channel predictive messaging. Its personalization features and data-driven campaigns, help boost customer experience and drive conversions. 

Dotdigital is one of the another aweber alternatives that helps ecommerce marketers to harness data and AI to enable targeted product recommendations. It integrates with leading eCommerce platforms and other apps, thus streamlining digital marketing initiatives and helping revenue grow.

Dotdigital Features Overview

• Email and channel management, automated scheduling
• Ecommerce management 
• A/B testing
• Customer Database and order management
• Lead capture and qualification
• Multi-campaign, multi-channel communication, management, and marketing
• Real-time data and reporting, social media monitoring and reporting

Pricing Overview

• Flexible, quote-based pricing policy. Once you complete the form on the website, the Dotdigital team will revert with a customized quote.

At A Glance

13) Leadpages 

Pricing

Paid plans start from $37/Month (billed annually) and come with a 14-day free trial.

Best Suited For

Small businesses, freelancers 

Outstanding Feature

Modern, high-conversion landing page builder

Leadpages is a lead and sales generation solution catering to small businesses. Its most significant advantage is its capability to build high-converting landing pages as well as pop-ups, alert bars, and other lead-capture elements.

The platform boasts an intuitive, drag-and-drop interface and high-quality templates optimized for conversions. Other important features include custom templates, ROI tracking, brand asset management, and more. 

Businesses can implement split tests and multivariate tests to compare landing page variations and identify the top performer. Likewise, extensive in-dashboard analytics help marketers evaluate campaign performance. Leadpages integrates with a variety of third-party tools, including marketing tools, payment processors, and CMS platforms for enhanced functionality. 

Leadpages Features Overview 

• Conversion rate optimization and conversion tracking
• Prebuilt templates, Mobile-responsive templates
• A/B testing, Email management
• Ecommerce management and online booking tools
• Unlimited traffic and leads, leads notification and real-time updates
• Unlimited A/B Split Testing on higher plan
• Website integration and management

Pricing Overview 

• Standard plan includes the monthly tier ($49/Month) and the annual tier ($37/month, billed annually).
• Pro plan includes the monthly tier ($99/Month) and the annual tier ($74/month, billed annually).
• All paid plans include a 14-day free trial.

At A Glance

14) iContact 

Pricing

Includes a free plan for up to 250 contacts and 500 sends per month, among other features. Paid plans start from $14 per month.

Best Suited For

Small businesses which would like to send newsletters without elaborate email automation.

Outstanding Feature

Smart Sending, which delivers emails at optimal times when subscribers will likely open them based on earlier clicks and opens.

iContact is simple, straightforward email marketing software for small and medium businesses looking at easy-to-send, captivating newsletters, automating simple email sequences, and building landing pages and forms that are simple to create and publish.

iContact Features Overview 

• User-friendly, drag-and-drop email editor, email automation with more than 10 triggers, actions, and conditions
• Around 40 email themes and 35 well-designed email templates
• Free version includes a drag-and-drop email builder, reports, and integrations
• 35+ direct integrations, and Zapier and Leadsbridge for connecting with other apps
• Marketing automation for welcome, follow-up, and time-based sequences

Pricing Overview  

• Free plan for up to 250 contacts and 500 sends per month
• Launch plan- $14/month for 750 contacts
• Build plan- $23/month for 1,500 contacts
• Grow plan- $36/month for 2,500 contacts
• Expand plan- $65/month for 5,000 contacts
• Advanced plan- $95/month for 10,000 contacts
• Advanced+ plan- $199/month for 25,000 contacts
• Customized quotes for the Pro plan for 25,000+ contacts

At A Glance

15) Omnisend 

Pricing

Includes a free plan with limited features. Paid plans start from $16/month.

Best Suited For

Ecommerce 

Outstanding Feature

Workflow automation, email and SMS marketing 

Omnisend Features Overview

Omnisend email marketing platform helps businesses to implement automation across the customer journey. Harnessing advanced email marketing & SMS tools, it connects brands with relevant audiences with engaging interactions at the right time.

Omnisend’s landing pages, email editor, advanced segmentation, email automation, and SMS marketing are more focused on e-commerce. This aweber alternative seamlessly integrates with all leading ecommerce platforms.

The platforms’ robust automation capabilities include many triggers, and filters. Furthermore, the sales tracking tools and product and category recommendation reports help enhance targeting and overall engagement with the brand.

Pricing Overview 

• Free plan (Email) for up to 250 contacts with 500 emails/month
• Standard plan (Email) for $16/month for up to 500 contacts with 6,000 emails/month.
• Pro plan (Email + SMS) for $59/month for up to 500 contacts with unlimited emails/month.

At A Glance

Summary

We hope this blog post shed light on the myriad of possibilities available for your business and has empowered you to explore new horizons in email marketing. With the right Aweber alternatives at hand, you’ll be well-equipped to create engaging, targeted campaigns that drive results and foster lasting relationships with your audience. Happy exploring, and may your email marketing endeavors flourish!

Thinking about outsourcing your email marketing and unsure if you would get it right? This handy guide will provide an actionable framework to assist you with all your email outsourcing questions and endeavors. 

Do You Need to Outsource Email Marketing in The First Place?

Well, if you’re happy with the results your in-house email team brings, then you don’t need to. You don’t even need the rest of this guide. But if you are not so happy or you are an SMB or a Startup trying to find your feet in a competitive space,  outsourcing it could be a wise business decision for you.

What Elements of Your Email Marketing Campaigns Should You Outsource?

Companies trying to maximize their resources and streamline their operations may find it wise to outsource certain email marketing tasks. Businesses have the flexibility to outsource tasks as per their needs and the resources at their disposal. 

For instance, some businesses decide to outsource all facets of email marketing, like strategy, design, testing, sends, and campaign optimization, while others might choose to outsource only a few.

If there are internal systems to quickly assess and approve all outsourced work, aspects of email marketing like content generation and design, can be readily outsourced. 

An important point to consider while outsourcing is that – when businesses do not have articulated goals and strategies outsourcing can become challenging. However, businesses can collaborate with email marketing agencies that can help them define goals and email marketing KPIs. 

A good place to start when outsourcing is with an assessment of your existing email marketing. A SWOT or gap analysis can be performed on current campaign tactics, creatives, and lists to find opportunities for improvement in email marketing efforts or you can get an email marketing audit done.

This can be used to establish priorities and assess which tasks can be done internally and which ones require external assistance. In general, outsourcing can assist businesses in more successfully and efficiently achieving their email marketing goals.

How To Find The Right Company To Outsource Email Marketing? 

Keep in mind the following things to choose the best company to outsource your email marketing to:

Search for expertise:

Choose a company that specializes in email marketing and has a successful track record. They must have previous working relationships with companies in your sector and evidence of effective campaigns to demonstrate their abilities.

Look into their Services: 

It is essential to find an agency that is best suited for your needs. Not all email marketing agencies offer full-scale services, and even if they do – they might not be experts in all services they offer.

For instance, some agencies only offer strategy, some email deliverability, and some agencies only offer email copywriting. While partnering with an email creative agency ensures that the services they offer are of good quality – you can rely on free trials, peer experiences, and online reviews here.

Rely on Social Proof:

To evaluate their credibility, look at the feedback they have garnered online, and recommendations from other companies that have used their services. A reputable email marketing firm has to have spectacular reviews online and offline.  

Check Their Data protection:

Confirm the email marketing company complies with data protection laws and best practices. Moreover, they ought to be open and honest about how they handle and safeguard your data.

Consider Prices:

Ask for a quote and check other email marketing firms’ prices. Prices that seem very promising to be true should be avoided since they might be an indication of inexperience or ignorance. 

Check Out The Quality of Customer Service:

Verify that customer care is helpful and dependable from the email marketing provider. They should be accessible to respond to your inquiries and offer assistance as required.

The Top 5 Outsourced Email Marketing Agencies

There are numerous reputable businesses to pick from when outsourcing email marketing top five are as follows:

1) InboxArmy

InboxArmy offers a wide range of email marketing services, including email strategy and audit, email campaign management, email design and coding, setting up email automations, email deliverability, esp vendor selection and evaluation, and provides dedicated email marketing team.

We do only one thing, email marketing, and do it really well.

We support 50+ Esps and serve 20+ industries. We work with brands, agencies, and businesses – including SMBs, startups, and enterprises.

2) Rejoiner

Rejoiner offers an all-in-one email marketing solution that combines the benefits of an email service provider (ESP) and an email agency,providing eCommerce businesses with a unique edge in their marketing efforts.

With Rejoiner’s platform, businesses can access a wide range of features and services. They have advanced segmentation and personalization capabilities and integrates with popular eCommerce platforms like Shopify, Magento, and WooCommerce.

By choosing Rejoiner, eCommerce businesses can get the best of both worlds – the technology of an ESP and the expertise of an agency – all from a single company.

Now, should you use Rejoiner to send your emails or any other ESP will depend on your business needs, cost etc.

3) Ignite Visibility

Ignite Visibility is a full-service digital marketing agency. Their services include SEO, PPC, social media marketing, email marketing, Amazon marketing, conversion rate optimization, and web design and development.

Should you choose an email specific agency or a digital agency that provides email marekting services?
Each has its advantge and disadvantage.

An email specific agency will have in-depth knowledge and expertise in all aspects of email marketing. While a digital agency may not have the same level of specialization in email marketing as an email marketing agency, they can provide a more comprehensive approach to digital marketing that takes into account all aspects of a client’s online presence.

4) Holistic Email Marketing

Holistic Email Marketing offers a wide range of services, including email audits, strategy development, campaign design and development, automation, and reporting and analysis. They also have experience working with a variety of email service providers.

Kath Pay, founder of Holistic Email Marketing, has over 23 years of experience in email marketing and has worked with a variety of clients, including eBay, Tommy Hilfiger, and The Royal Bank of Scotland. She has a deep understanding of all aspects of email marketing. As an email marketing consultant, Kath Pay helps businesses create effective email marketing strategies that drive results.

She also has written a book on email marketing.

5) SmartMail

If you have an ecommerce business and if you are using Klaviyo or Mailchimp then SmartMail can hep you.
They provide Done for you email markeign services.

They can help you with campaign management,automation setup, list building, SMS Marketing. They can help you with Welcome Email, Cart Abandonment Email,Post Purchase Emails,Retention Emails,Replenishment Emails.

Reasons to Outsource Your Email Marketing 

Here are key reasons you might want to outsource your email marketing: 

You want to save time fixing errors and training 

A team of email experts that are familiar with best practices and can provide captivating content along with graphics that attract and require no back and forth. This allows companies to concentrate on their core company activities by saving them the time and money that would have been otherwise required to teach staff the nuances of email marketing. 

You want uninterrupted productivity 

One advantage of outsourcing it, is that the company won’t have to worry about interruptions brought on by absenteeism, illness, or employee turnover. Any of these circumstances could slow down campaigns and possibly reduce the overall efficacy of the marketing plan.

By outsourcing, businesses can ensure that they will have an email marketing team with hands on experience to run its campaigns without delays from staff absences.

You want to reduce overheads 

Businesses may find that outsourcing their email marketing is more cost-effective. It eliminates the need to invest a significant sum of money in email marketing software, hire specialized personnel, or spend a significant sum of time and money administering campaigns internally.

By outsourcing, businesses can pay for the services they need when they need them without paying overhead.

You want your staff to prioritize other crucial tasks 

If you feel, as a marketing manager or owner, that the time and resources needed to create effective emails, segment your audience, and examine data could be better used – for instance, on other crucial business endeavors then you need to outsource it.

An email marketing agency can ease this pressure off you and your team and give them the time to focus on crucial tasks like firm-building goals. 

You just have a few resources

Small and medium-sized businesses frequently lack the manpower and resources needed to manage an efficient campaign. 

By outsourcing, you can take advantage of the expertise of a committed team that focuses on email marketing without having to recruit more personnel or spend more money on expensive tools.

You are not achieving the intended KPIs

Outsourcing can be useful if you are not getting the desired outcomes from your email marketing efforts. Your targeted key performance indicators (KPIs) might be attained with the aid of a qualified team’s innovative ideas and techniques. They may also help you with data analysis so that you can comprehend your audience more fully and make informed judgments. 

You want to ensure leads moves quickly through the funnel 

Email marketing service providers may bring much-needed automation to the table. Email Automation not only saves time but offers you to consistently stay in touch with your customers and prospects.

With the buyer journey becoming more complex, it’s essential to interact with them across touch points. A leading email service provider can help you from shopping cart abandonment to win-back programs and more. Moreover, they will not only set up email automation but also regularly optimize it to ensure measurable profitable outcomes.

You want expert hands on deck 

By outsourcing it to an agency, organizations can take advantage of the knowledge of experts who focus on email marketing. These professionals can provide direction and advice on email design, content marketing production, list management, segmentation, and other best practices that can help email campaigns work as effectively as possible.

You want to create personalized experiences

By developing engaging and personalized email content that appeals to subscribers, email marketing agencies assist businesses in increasing their open rates, response rates, and eventual conversions. To send tailored communications to particular subscriber groups, they can also segment email lists, which will improve ROI.

Your don’t want your mails to end up in spam

The success of email marketing efforts depends on email deliverability. Email marketing businesses have the expertise and tools necessary to ensure that emails are sent to their targeted recipients and are not flagged as spam by spam filters.

By refining email subject lines, email content, and timing, they can also assist in enhancing email open rates and email click-through rates. 

Final Takeaways

Be hope you now know whether you should outsource your email marketing and what are the things to consider if you choose to do so. Best email marketing agencies offer excellent support, have a certified team of experts, leverage tech and deliver on their promise. Outsourcing your email marketing endeavors will help your staff work on other critical tasks, help you cut costs in hiring people and buying email marketing tools, boost conversions, and improve bottom line.