Email Marketing

110+ of the Best Black Friday Subject Lines To Boost Your Open Rates

Have you prepared your Black Friday campaign, planned special offers for subscribers, and crafted the perfect Black Friday emails? Before Black Friday week, there’s one thing you shouldn’t forget: compelling Black Friday subject lines that boost open rates, customer engagement,

How To Do Email Marketing For Small Businesses in 2025

Email marketing can help your small business achieve huge growth. But if you don’t have much experience, it's hard to set up a campaign. We've created this in-depth guide to tell you everything you need to know before you get

Email Marketing for Higher Education Institutions: Strategies, Tips, and Trends

My email marketing career began during my time as a copywriter for an educational institution. I learned then that email marketing is just as important for higher education institutions as it is for any other business. It’s an efficient, cost-effective

20 Powerful Abandoned Cart Email Examples

The average cart abandonment rate across all industries is 69.57% (Baymard Institute). Chances are, your cart abandonment rate is in the same neighborhood. An Abandoned Cart isn’t just about money you didn’t gain, it’s also about money you lost. Abandoned

Top 5 B2B Newsletter Examples to Inspire Your Next Campaign

Many B2B newsletters are incredibly dull and they get moved to the trash before you even open them. If your open rates are low, let's face it—your newsletter might fall into this category. The good news: It doesn't have to

12 Revenue-Boosting Ecommerce Email Marketing Automations

Unlike traditional retail, where face-to-face interactions guide customers through the buying process, online shoppers often need more personalized and targeted engagement to build trust and make purchasing decisions. Enters eCommerce email marketing automation. Email marketing automation empowers you to send

11 Restaurant Email Marketing Examples and Why They Work

After being in the email marketing industry for years and having worked with varied industries (including the restaurant industry), one thing is clear - teams that invest in email as a revenue channel drive higher retention and stronger YOY revenue

Direct To Consumer (DTC) Marketing: A Detailed Guide

Launched into the stratosphere by the Covid pandemic, Direct-to-Consumer (DTC) products and their requisite marketing have become the norm in today’s business world. The game-changing approach of DTC and ecommerce has allowed companies to cut out the middleman of retail,

Email Marketing Agency Pricing: The Comprehensive Guide

Email marketing is a powerhouse when it comes to reaching mass audiences and nurturing customer relationships. But executing effective campaigns requires more than just hitting "send" — it demands expertise and strategic finesse. That's why many businesses partner with dedicated

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“We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”

We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.

During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.

Felt like IA and we were on the same team.

Barbara Puszkiewicz-Cimino

Associate Director

Email Marketing

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