The Foundations of Targeting and Segmentation in Email Marketing

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77% of email ROI comes from segmented, targeted, or action-triggered email marketing campaigns. While doing segmentation and targeting can be a difficult task, it is definitely worth the effort.

As part of our continuing series on The Foundations of Email Marketing, we’ve partnered with our friends at Adestra to provide you with this eBook filled with proven tips on how to become a more customer-centric email marketer. In this eBook, you’ll learn:

  1. How Even Time-Pressed Newbies Can Start Segmenting
  2. 5 Steps to Better Winback Programs
  3. Determining Relevance Through Control Groups

Grab a copy of this latest eBook now and boost your email conversions with these easy-to-implement email marketing tips.

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About Author

Scott has been living and breathing email marketing since 2007. With both agency and client-side end-user experience, Scott brings a unique perspective to email marketing that combines best practices with real-world-tested strategy and tactics.

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