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Email marketing best practices & tips

15 Cyber Monday Email Examples & Tips To Boost Sales

Cyber Monday rides on the back of Black Friday and Thanksgiving, and has become a significant source of annual retail sales for eCommerce stores. But amid the chaos of countless email campaigns, how do you create one that stands out?

20 Black Friday Email Examples + Templates To Inspire Your Campaign

The biggest discount/offer holiday of the year just around the corner. It’s time to finish preparing your Black Friday email strategy. If you’re strapped for ideas, we're here to show you some of the best Black Friday email examples and

110+ of the Best Black Friday Subject Lines To Boost Your Open Rates

Have you prepared your Black Friday campaign, planned special offers for subscribers, and crafted the perfect Black Friday emails? Before Black Friday week, there’s one thing you shouldn’t forget: compelling Black Friday subject lines that boost open rates, customer engagement,

How to Write Heartfelt Thanksgiving Emails (With 9 Inspiring Examples)

For businesses of all shapes and sizes, Thanksgiving (turkey day) is one of the busiest and most lucrative times of the year--all thanks to Black Friday and Cyber Monday of course. That said, the holiday itself can be a time

How To Do Email Marketing For Small Businesses in 2025

Email marketing can help your small business achieve huge growth. But if you don’t have much experience, it's hard to set up a campaign. We've created this in-depth guide to tell you everything you need to know before you get

7 Jewelry Email Marketing Examples (Plus Effective Strategies)

Email is a vital marketing channel for all types of businesses - and jewelry stores are no different. You need to create engaging and effective email campaigns that'll improve your open rates and increase your revenue. But where do you

10 Outstanding Labor Day Email Examples For 2024

Labor Day is a popular sales holiday here in the states, and therefore a time to ramp up your marketing efforts. You need to create a solid email marketing strategy to maximize your revenue over the long weekend. To help

September Newsletter Ideas to Drive Engagement (+Subject lines & Examples)

September is jam-packed with holidays and opportunities to send unique email marketing campaigns. From holidays like Labor Day and National Coffee Day to the beginning of football season here in the US, there really is something for everyone. So, if

Email Marketing for Higher Education Institutions: Strategies, Tips, and Trends

My email marketing career began during my time as a copywriter for an educational institution. I learned then that email marketing is just as important for higher education institutions as it is for any other business. It’s an efficient, cost-effective

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“We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”

We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.

During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.

Felt like IA and we were on the same team.

Barbara Puszkiewicz-Cimino

Associate Director

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