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Email marketing best practices & tips

Top 5 B2B Newsletter Examples to Inspire Your Next Campaign

Many B2B newsletters are incredibly dull and they get moved to the trash before you even open them. If your open rates are low, let's face it—your newsletter might fall into this category. The good news: It doesn't have to

The eCommerce Email Marketing Playbook – InboxArmy

Before the internet was invented, email was already almost 10 years old. We know what you’re thinking. How can email still be relevant over 50 years since it was created? Because it's been around since the start of the digital

12 Revenue-Boosting Ecommerce Email Marketing Automations

Unlike traditional retail, where face-to-face interactions guide customers through the buying process, online shoppers often need more personalized and targeted engagement to build trust and make purchasing decisions. Enters eCommerce email marketing automation. Email marketing automation empowers you to send

Top 8 Customer Engagement Metrics to Track

The success of your business depends on the connection between your customers and your brand. The deeper the connection, the more your customers will buy from you and talk about your brand. But how do you measure this connection? Welcome

8 Customer Retention Strategies You Can Use to Help Grow Your Revenue

It can cost five times more to acquire a new customer than it is to retain an existing one, yet customer retention remains an underserved component of many marketing programs. Studies show that companies who employ effective customer retention programs

Dotdigital vs. HubSpot – Which is the Better Choice?

[ez-toc]A CRM platform provides unprecedented insights into customer behavior, preferences, and patterns. Essentially, it grants privileged access to your customers' lives without any intrusive interference. Furthermore, a CRM system delivers a single authoritative source of customer data, By consolidating all

11 Restaurant Email Marketing Examples and Why They Work

After being in the email marketing industry for years and having worked with varied industries (including the restaurant industry), one thing is clear - teams that invest in email as a revenue channel drive higher retention and stronger YOY revenue

20 Ecommerce Email Examples For Your Inspiration

Have you ever received an ecommerce email that nearly made you click "Buy Now" without hesitation?  That's the power of great email marketing campaigns. As someone who's been on both sides of the email game - crafting marketing emails and

9 Welcome Email Examples To Get You Inspired

The welcome email is the most important email you send as email marketers. Why? Because it’s often the first email your new subscribers and customers receive from you. Attention and consumer intent are at their highest point in the beginning

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    (InboxArmy doesn't work or provide email list buying or rental service.)

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    “We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”

    We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.

    During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.

    Felt like IA and we were on the same team.

    Barbara Puszkiewicz-Cimino
    Associate Director