eCommerce Email Design:
The Templates That Grew
A 100K List & Increased
Revenue By 77% For Boie


While most organizations understand the importance of email marketing, creating emails that communicate the value of your products and convert customers is a constant challenge.

Many businesses lack the email marketing expertise required to design emails that effectively convey the messages they desire.

Others lack the technological knowledge needed to upload and deliver emails that come out exactly as imagined.

And most lack the manpower necessary to consistently conceive and execute an effective email marketing strategy.

Which is why we work so hard to promote our Email Design Services.

Our team of email marketing experts can provide the infrastructure, strategic knowledge, and technical expertise your business needs to execute an email marketing strategy that delivers results.

From 2018 to 2020, we helped our ecommerce client Boie develop emails that

  • Grew their list to
    over 100K subscribers
  • Increased
    revenue from automations by 77%
  • Boosted
    holiday email revenue by 770%

In this case study, we’ll discuss some of the email design best practices we employed and share more than 50 emails we designed for Boie.

Client Background

Boie is a specialty eCommerce store that sells body scrubbers, face scrubbers,
and toothbrushes made from eco-friendly, sustainable materials.

They hired us in 2018 to help them grow their email list, implement an effective
email marketing strategy, increase email-driven sales, and boost customer retention.

When we started working with them, they had 2,000 – 3,000 subscribers and little to
no email marketing strategy in place.

We helped them design, code, and deliver emails, transition from using Mailchimp to
Klaviyo, and grow their list to over 100K subscribers.

Increasing email frequency

Email Design Best Practices We Employed

We helped Boie create hundreds of emails.

While this case study contains more than 50, we wanted to first review some of the emails we created and the email design best practices we employed:

  • Create Headlines That Capture Your Offer
  • Utilize Visual Hierarchy
  • Address Pain Points With Copy & Imagery
  • Use Fun, Creative Copy
  • Create Relevant Messages
  • Create Simple, Focused Messages
  • Don’t Just Promote; Build Your Brand

More Email Designs

At InboxArmy, we strategize, design, and manage email automations that increase revenue for our clients. Talk with a member of our team to see how we can improve your email marketing results.

Multi-ESP Support

We support 50+ ESP vendors. Be it enterprise platforms such as SalesForce and Oracle Marketing Cloud or small and medium sized business platforms such as Mailchimp, Klaviyo, Aweber, and ActiveCampaign, we’ve got you covered.